What Google Wants, Straight From The Horse’s Mouth
“What does Google want” is a common question that many pretentious SEOs claim to know the answer to. I’m about to join their number. Google has moved beyond measuring SERP quality based on relevance and are now aiming to provide the best user experience possible.
Other titles I was considering for this post were:
Why Matt Cutts’ “Make Content For Users” Was Very Insightful
How Googlers Measure SERP Quality – Relevance Is No Longer King
Sorry Rand, But The Googlers Were Very Expressive, IMHO.
They are aiming not just for relevance, but overall positive user experience.
That’s what’s behind labelling of cracked sites in SERPs. That’s the reason for Universal search. That’s why AdWords integrates with GA, and GA with Feedburner. That’s why Quality Score counts loading times.
That’s probably what’s behind Knols (remember, Wiki + AdSense is good user experience 
.) For the inspiration to this post, lookie : what google wants/researching the territory.
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[...] C. The move makes sense relatively to Google’s brand, which is largely centred on user experience. The homepage is simple and uncluttered. They are constantly testing. And the horse opened its mouth recently to tell everyone “what Google wants.” [...]
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