Comments on: Business Blogs: Should I Blog On The Company Domain or a New Domain?

By: Bloggers Digest – 5/2/08 | Get Elastic

Bloggers Digest – 5/2/08 | Get Elastic — Sat, 19 Sep 2009 06:33:31 +0000

[...] Business blogging: Company domain or separate domain? Gab Goldenberg lays out the pros and cons of each strategy – with SEO and branding implications. Good read for anyone considering a business blog or in the position of advising a client on which route to take. [...]

By: Gabriel Goldenberg

Gabriel Goldenberg — Sun, 04 May 2008 18:43:25 +0000

Bizman, that’s an excellent point, and thankyou for sharing that!

Dave, you also bring up a good point. Getting more content around with more pages and PR is also evidently another great benefit. (I’d say it’s about domain trust at this point, but I think we’re referring to the same effect in the engines, so I’m not too picky on terms.) THer greatest value is for human interaction, as you point out however!

Appreciate the intelligent insights folks!

By: dave

dave — Sun, 04 May 2008 04:19:24 +0000

I agree, blogposts are a good & easy way to target the longtails and rank very fast.

Perhaps another thing is that when blogging on your maindomain, you’re building trust (expert status) new content, more pages and more PR to ‘play with’ and it’s a great tool to get some feeling / interaction with your visitors and getting more returning visitors.

Dave

By: bizman2008

bizman2008 — Fri, 02 May 2008 04:11:56 +0000

You might want to include a fourth in your Pro’s for corporate domain blogging:

4. You have the chance to rank for more keywords – more pages published in your domain, more keywords you can cover.