Comments on: 8 Short Steps To Forecast and Estimate SEO ROI…

By: Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg

Tue, 05 Jan 2010 13:14:51 +0000

[...] 8 Short Steps to Forecast and Estimate SEO ROI (SEO ROI): Want ROI for your SEO efforts? Gab Goldenberg offers 8 steps on how exactly that can be achieved. [...]

By: The Top 100 Internet Marketing Posts of 2009

The Top 100 Internet Marketing Posts of 2009 — Mon, 14 Dec 2009 12:05:59 +0000

[...] 8 Short Steps To Forecast and Estimate SEO ROI… – SEO ROI [...]

By: Is that Market Worth it? | Bonehead SEO

Is that Market Worth it? | Bonehead SEO — Sun, 13 Sep 2009 18:56:43 +0000

[...] However, all that aside (as invigorating as it was), we CAN determine a close-as-accurately possible number using a method of approach explained by SEOROI.com. [...]

By: The Affiliate Marketing Newbie’s Guide To Finding Niches

The Affiliate Marketing Newbie’s Guide To Finding Niches — Thu, 10 Sep 2009 09:00:14 +0000

[...] laid all that out in my step-by-step guide on how to forecast SEO ROI. Unfortunately, I don’t think it carries over very well to PPC, because a big part of PPC is [...]

By: Online Advertising Made Simple » Blog Archive » PPC Is Extremely Valuable Research For Entering An SEO Campaign - AdvertisingDay.com

Wed, 19 Aug 2009 13:59:55 +0000

[...] tell what does and doesn’t convert. This is essential to keyword research; you can’t perform SEO that delivers a positive ROI without knowing whether you can make money with traffic from a particular [...]

By: SEO ROI » Is PPC Necessary? Why? If PPC Is Necessary, When Is It So?

SEO ROI » Is PPC Necessary? Why? If PPC Is Necessary, When Is It So? — Tue, 18 Aug 2009 18:37:40 +0000

[...] what does and doesn’t convert. This is essential to keyword research; you can’t perform SEO that delivers a positive ROI without knowing whether you can make money with traffic from a particular [...]

By: What 70+ Hours Of Backlink Checking And Research Shows…

What 70+ Hours Of Backlink Checking And Research Shows… — Fri, 07 Aug 2009 14:31:29 +0000

[...] Project costs (which is part of forecasting SEO ROI) [...]

By: SEO ROI » How Do I Play Traffic Cop With This Site?

SEO ROI » How Do I Play Traffic Cop With This Site? — Mon, 27 Jul 2009 02:26:13 +0000

[...] most viewed pages last month included forecasting seo roi, my Internal Link Building plugin, this page on measuring social media, my homepage, my blog and [...]

By: Gabriel Goldenberg

Gabriel Goldenberg — Sun, 26 Jul 2009 04:01:50 +0000

Feel free to post the link here if you find it. N thanks for stopping by!

By: Gabriel Goldenberg

Gabriel Goldenberg — Sun, 26 Jul 2009 04:01:28 +0000

David, you raise an excellent point. I think I said something similar in my post, but you’re entirely right that conversion rate is crucial in these calculations. If you download my spreadsheet from my rss feed, you’ll see that I use multiple tables for the sake of comparing ROI at different conversion rates.

By: Gareth James

Gareth James — Sat, 25 Jul 2009 19:04:37 +0000

Yes this a a good post. Read some of your stuff before on moz. Rand did one somewhere explaining how you can do a ppc campaign and then calulate estimated results from that. Gonna have to go and dig out the figures…

By: David Pavlicko

David Pavlicko — Sat, 25 Jul 2009 14:37:19 +0000

Gabriel,

This is an excellent post, but there are also some other areas to explore – depending on what the revenue model is for the company you’re working with.

In many cases, the client may already be ranking ok for some terms – just not converting, due to poor usability of the site, or a complicated checkout/booking systems, etc…

By recognizing issues such as these early on, asking what their current close or check out completion rate is during those initial meetings, you can often estimate a conservative % increase based on what you think your SEO efforts can do (tying in your keyword data as well).

Depending on the client, the estimated ROI can be 2, 5, 10, 20 x whatever the SEO costs are – which is great to know before hand, so that you don’t undercharge.

By: Vic of BusinessAccent.com

Vic of BusinessAccent.com — Fri, 24 Jul 2009 03:17:26 +0000

This will help every bloggers, site owners and internet marketer out there. Excellent post. I just bookmarked it now. Thanks for sharing.

By: Gabriel Goldenberg

Gabriel Goldenberg — Mon, 20 Jul 2009 19:28:11 +0000

Thanks a bunch Bill!

By: Bill McIntosh on Internet Marketing

Bill McIntosh on Internet Marketing — Sun, 19 Jul 2009 03:26:12 +0000

Thanks for submitting to my blog carnival! I just published your submission.

By: Bill McIntosh

Bill McIntosh — Sun, 19 Jul 2009 03:21:07 +0000

Online Marketing Blog Carnival: Internet Marketing Tips for July 17, 2009…

Welcome to the July 17, 2009 edition of Bill’s online marketing carnival. The submissions are all in and we review each of them to only bring you useful online marketing tips. There were many great submissions. They covered a wide variety of …

By: Nishan Khednah

Nishan Khednah — Wed, 08 Jul 2009 10:53:44 +0000

Excellent post and very useful for the work I am doing this week. Sorted! Thanks !

By: Gabriel Goldenberg

Gabriel Goldenberg — Tue, 07 Jul 2009 19:49:54 +0000

Simon, those are excellent points of constructive criticism!

Regarding #1, I hadn’t considered that aspect. It’s an important caveat on this information, and you’re entirely right! Ironically, I should have known, having written about search engines trying to lower the ROI on SEO.

I’m going to update the post to highlight this problem. If you’d like a link, I’m happy to credit you for the insight! Email me and let me know! Gab at this domain.

2) It depends if you’re building a site as an SEO play or not. My perspective in writing this was that you’re starting a site from scratch with the mentality that you’re going to rank and make money selling to searchers. Thus exact match domains can be very valuable – but also an important cost to consider since prices are typically 4 figures +.

That said, if the domain is already bought and the hosting is going to be able to handle any extra traffic, you’re right that those costs should be excluded.

By: Gabriel Goldenberg

Gabriel Goldenberg — Tue, 07 Jul 2009 19:41:14 +0000

Thanks Barbara!

By: Simon

Simon — Tue, 07 Jul 2009 17:04:04 +0000

Nice, i’ve always wanted someone to do a post like this. However, when it comes to steps 5 and 6, I think this is where most people will falter or be inaccurate because:
1)the CTRs that Aaron Wall uses are based on a sampling of keywords from the leaked AOL data. Many companies since then have determined that these CTRs are not accurate across all industries and kw sets. Additionally, SE’s have evolved since the AOL leak and have implemented things like Universal search and provide structured results per keyword sets (ie. Bing) which greatly affect CTRs. The website I manage sees a wide range of CTRs for #1 rankings… anywhere from 60%+ for brand terms to less than 1% for highly competitive non-branded core head terms.

2)I don’t think estimated costs to rank should include domain, hosting or any other cost which would occur regardless of whether or not SEO was taking place.