To SEO a website, you need to do two things: optimize the website and gain links to it from other websites. An SEO site audit reviews the strengths and weaknesses of a website.

It’s much like the ‘internal’ part of a SWOT business analysis, which looks for the Strengths and Weaknesses in a business. (Gaining links considers the Opportunities and Threats based on competitive analysis.)

My SEO audit report covers these points:

1. Text: Are the right keywords in the right places on the page?
2. Navigation: Does the navigation use keywords? And does it organize the content appropriately?
3. Code: Does the site’s technology work well with search engines’ technology?
4. Recommendations: What fixes are needed, and what is great as is?

There are a couple of ways my SEO audits and reviews add value:

• Ease of implementation and estimated impact are given alongside recommendations. You can take action accordingle.
• Explain when issues also affect users, and thus impact sales.

The scope of any audit I do is based on your goals and ability to implement, so I discuss these with clients beforehand.

This also means that the price of every audit varies, according to the needs and goals of the client.

Contact me for an estimate for a site SEO audit.