SEO ROI

The blog SEO experts read.

Search Engine Reputation Management

Author: Gabriel Goldenberg, August 27, 2007

Gab Speaking at SMX

Fast Removal Of Negative Material Affecting Your Reputation -

My Search Engine Reputation Management Gives You Peace Of Mind

Search Engine Reputation Management (SERM) provides individuals and companies with these benefits:

  • Protects people and companies from undue criticism
  • Helps individuals get hired, earn scholarships, be awarded loans etc.
  • Delivers max sales for companies from super-hot prospects (e.g. people searching for brand keywords)

As Seen In / At:

Search Marketing Expo Advanced SpeakerThe way SEO ROI Services performs Search Engine Reputation Management is to:

  1. Help you fix any mistakes you made, (where applicable)
  2. Remove the nasty material, or at least get the tone tempered
  3. Own Google’s entire top 10 for your name / brand
  4. Avoid future issues by polishing your communications
  5. Proactively let everyone know you’re a nice guy / gal

Address the problem and the critics:

Search Engine Land

1. If applicable, you need to address the problems for which you/your company is being criticized. If you don’t, then new pages full of criticism will replace the old ones in the search engine rankings …

2. I’ll manage your reputation by asking people to remove the nasty stuff or tone it down. I’ll make the request successful, usually with a sincere promise or proof of change. That’s why Step 1 is crucial!Search Engine Watch

Owning the search engine results and managing your reputation in them:

3. Next, we’ll put 10 positive or neutral stories in Google’s top 10. Whether or not the critics remove or edit the content, Google may still show it in the search results for various technical reasons. This puts the control of your reputation firmly in your own hands.SEO moz

4. To avoid such problems in the future, we’ll provide you with tools and training to help yourself prevent future attacks, and deal with any that still arise.

You’ll communicate proactively, plus be able to find out when people talk about you and respond accordingly.

Use Public Relations to help build your reputation proactively:Entrepreneur.com logo

5. Once you’ve cleaned up the damage, never let yourself be vulnerable again! I’ll help you start public relations efforts that will build up your reputation. People will have a positive image of you.

Get a quote for expert Search Engine Reputation Management today!

Comments

Be the first to comment!

Sorry, the comment form is closed at this time.

Latest News

5 Great Reasons To Attend SMX Advanced

You NEED to attend SMX Advanced. It's that simple. The single best investment you can make in your search education and professional life this year will be happening in Seattle, June 2-3, 2009. Here are 5 sweet reasons to attend. 1) Marty Weintraub of Aimclear search marketing is on at least 2 panels. At SMX West, he schooled myself and the rest of the audience with such creative techniques that I couldn't ...

Read More

It’s Crunch Time!

For school, work and taxes. Therefore, posting will be light or nonexistent for the next two weeks. When I return, I've got some massively juicy content for you, including interviews I did at SMX West with Bruce Clay of Bruce Clay Internet Marketing and Gillian Fishkin of SEOmoz. Those are two of the top shops in the game today, by brand awareness and client base, and our interviews focused on the business ...

Read More

Testimonials

"As someone with a strong understanding of advanced SEO techniques, I wasn't sure if an SEO consultation was something that I needed; however, I knew from Gab's articles that if I did, he was the person to go to.
Working with Gab reaffirmed that belief.
Gab did some link building work with me and also spent some time doing a phone consultation. He was the perfect sounding board for some of the big ideas that I've been planning on implementing, and he also introduced me to some concepts that I'm excited about trying. It's very obvious that Gab has a passion for SEO, and he's constantly working to not only be one of the most knowledgeable people in the industry, but also to push the limits of the field by testing new ideas.
He was a pleasure to work with, and I'd recommend him to business owners with all levels of SEO needs."