Advanced SEO experts will all tell you that the only way to know for sure which ranking factors matter most - or at all - is to run controlled tests.

You experiment on madeup keywords, using nonsense domains. The idea is to prevent sites outside your control from influencing the results of your experiment. Since they’re not trying to rank for your made up keywords, they shouldn’t appear in your search results.

There are many great reasons to want to run these tests.

• Make better decisions on purchasing SEO services. Test and see if it works small scale, and save money if it doesn’t! This is cost-effective.

• Prioritize your staff’s optimization efforts on the most powerful ranking factors.

• Know the limits of testing your title tags and meta description tags without dropping in the rankings

Top 7 Reasons To Have a Professional SEO Run the Tests:

1. Requisite hosting and domain assets already in place.

2. Awareness of hosting issues that could taint the experiment’s results and invalidate them.

3. Awareness of broad schema of factors that could affect the experiment.

4. Contacts to get links to test sites quickly and easily, or accelerate re-crawl.

5. Faster results and greater certainty than depending on non-expert inhouse staff.

6. Some tests may already have been run by the company so that you can just buy access to the results.

7. Potentially: multivariate testing expertise to accelerate testing further and test multiple factors at once.

In short, applying the scientific method of testing and experimentation to ranking factors yields actionable insights for your business.

If you’d like to know more, and be more succesful at SEO, then request a quote for ranking factor controlled testing.

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