Human Resources Managers Should Measure Social Media Marketing
Aha! I finally realized why measuring relationships is the best way to measure social media results! Two words: Opportunity Cost. (more…)
Brand Building Online – A How-To Guide For Internet Marketers
For all you internet marketing pros out there, here’s the only brand building guide you’ll ever need. I’ll begin with some brief introductory notes, then get into meaty examples you can sink your teeth into. (more…)
What Do You Hate About My Site? What’s Broken? What’s Ugly? What Needs Change?
I’m accumulating a list of beefs I have with the current iteration of the site and am already at over 20 grievances. I would love to hear your problems with the site. Nothing is too small or too big or too trivial or too stupid. Often the ’stupid’ ideas are the million dollar “Why didn’t I think of that?” ideas.
Great answers get a free download of my super secret PPC plugin for managing multiple landing pages off a single wordpress minisite. Plus you can have the satisfaction of seeing your ideas implemented in the redesign 
.
Also, the title’s questions are just a starting point. Feel free to recommend plugins, highlight usability problems, suggest superior seo tactics, advocate for how I should use the header space currently taken up by varying taglines/testimonials (besides the search bar), different graphics, different conversion paths/tactics … anything!
UPDATE: In response to complaints about the font, I changed a global style in the stylesheet so the first font listed in the font family reads “Arial”. Please tell me if this is easier for you to read!
Should I Buy GenericKeyword .New Extension Domain Names?
No, you shouldn’t buy GenericKeyword.ExoticExtension domain names. The only people making money there are ICANN and the registrars responsible for those extensions. This includes extensins like .pro, .aero, .travel, .asia, .me etc. Watch my new video for more. The production quality isn’t tremendous, but I’m slowly getting the hang of this.
Latest News
I’m Nominated For The 2010 SEMMY Awards !
And I'm lucky to have been nominated in two categories! 1. My post, "The 4.5 Personas of My SEO Site," is nominated in the SEO category! If I get into the Finalists round, I'd love for you to vote for me to win! The post has also made it as a reference for Full Sail's Internet Marketing Master's Degree. 
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Google Does Something Right (OMG! Stop The Presses ;) )
You all know how strong of a critic I am towards Google, but I thought this user research and testing was pretty unique, cutting edge, and can potentially lead to some great benefits for Sub-Saharan Africans (like finding health info, as mentioned...). http://googleblog.blogspot.com/2009/07/designing-useful-mobile-services-for.html
Testimonials
First, the information that's valuable to all my readers: Check out my most recent usability guest column for Search Engine Land, How Much Detail Do Product Detail Pages Need?
Second, in response to my 4Q visitor surveys, Tara Cervantes wrote me the following in response to the question, "What do you value most about the [company] website?"
"[I]nsight, shared knowledge, great food for thought. I'm an Internet Marketing Master's student who just can't get enough (now I'm thinking of old Depeche Mode)...Anyway, great site, I signed up for the blog. Your site made it as a reference for my usability class. The specific assignment was about Personas, just so you know, since the post we read talked about how you read user comments. taracervantes@(sitename removed to prevent spam)"
How can you not feel good when you see feedback like that :D? I'd noticed Full Sail-referred-traffic in my server logs (the information your server records about each visitor), but to get a verbal explanation for it (since the page is restricted to Full Sail Internet Marketing Master's students) is even better.
If this site is good enough for Full Sail's Master's students, perhaps you'd like to add my rss feed to your reader?