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How Google Would Build Links For Mortgage Rankings

Author: Gabriel Goldenberg, July 20, 2008

Update: Welcome Sphinn, StumbleUpon users :). How can you rank for competitive keywords like “Mortgage Calculator”? I don’t know about SEOBook, since he’s always talking about it, but here’s how Google would rank for a bigshot mortgage term like that.

(more…)


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Curious why you should subscribe? The best reason I can give is that you'll find original ideas here. On a related note, if you need SEO services, here's where to get more information.

Yahoo Site Explorer… Dying?

Author: Gabriel Goldenberg, July 15, 2008

http://siteexplorer.search.yahoo.com/advsearch;_ylt=AsF7s1pRZXQjk6M7mHIy99bal8kF?p=http%3A%2F%2Fseoroi.com%2Fspecialty-services%2Fnew-seo-plugin-for-wordpress-internal-link-building%2F

Try and find http://www.pokeraffiliateprograms.com/forums/general-poker-affiliate-discussion/17456-new-plugin-wordpress-internal-link-building.html

(Updated with new link as Yahoo changed its results and included other links I’d gained.)

Hint: It’s not (more…)

New SEO Plugin for Wordpress: Internal Link Building

Author: Gabriel Goldenberg, June 30, 2008

Update: We’re LIVE :d - scroll down for the download link and functionality FAQ. Also, if you download this, I’d appreciate you sphinning this (i.e. voting it up at Sphinn using the button on the left … would take just a moment.) Update 2: We’re over 400 downloads! Awesome :D.

I’m really excited to release my first plugin for Wordpress, named Internal Link Building. What it does is give you an admin panel to assign keywords to given destination URLs. The point being that your website will link within itself a la Wikipedia - every (more…)

Handy Dandy Resources: Diamonds in the Rough Posts and Tools

Author: Gabriel Goldenberg, May 28, 2008

Big ideas and food for thought:
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The New Face of Reciprocal Links: Widgetbait

Author: Gabriel Goldenberg, May 1, 2008

I recently got this email:

Dear SEO ROI Services author,

Our editors recently reviewed your blog and have given it an 8.2 score out of (10) in the Technology category of Blogged.com.

This is quite an achievement! [If you say so, then it must be!]

http://www.blogged.com/directory/technology

We evaluated your blog based on the following criteria: Frequency of Updates, Relevance of Content, Site Design, and Writing Style. [So quality wasn’t a criteria? I guess I’m finally getting through to people how little quality content matters!]

After carefully reviewing each of these criteria, your site was given its 8.2 score.

We’ve also created Blogged.com score badges with your score prominently displayed. Simply visit your website’s summary page on Blogged.com:

[Badge picture was here.]

Click on the “Show this rating on your blog!” link underneath the score and follow the instructions provided.

Please accept my congratulations on a blog well-done!!

Sincerely,

Amy Liu

Marketing

amy@blogged.com

www.blogged.com

Matt Inman’s widgetbait for his new dating site got pre-emptively wrecked recently, in what most SEOs (see the comments on that post) thought was unfair punishment for someone starting out fresh in a legitimate, whitehat way. If we’re going to talk about widgetbait as spam [because it’s unsolicited and obviously worthless here], this here is the prototype example, not Matt’s fun quizzes and such.
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Google Slaughters Wall & Inman, But Amazon Survives

Author: Gabriel Goldenberg, April 17, 2008

Google killed former SEOmoz CTO Matt Inman’s widgetbait because some Guardian reporter didn’t like it and wrote his negative opinion up. Then Aaron Wall was unlucky enough to trust a jerk who asked Matt Cutts about Aaron’s affiliate program based linkbuilding.

The question is: Will Amazon get a beat-down too? For their (more…)

Scratchpad: Email Link Exchange Spam That Isn’t Spam & Real Links

Author: Gabriel Goldenberg, April 2, 2008

First, I present to you this amusing little email:

from seo expert <seseoexperts@gmail.com>
to seseoexperts@gmail.com,
date Wed, Apr 2, 2008 at 8:04 AM
subject Obligation
signed-by gmail.com

hide details 8:04 AM (4 hours ago)

Reply

 

Hi there,

Thank you for taking time to read this email.

We provide high quality graphic design service like Web design, banner design, logo design and web development at a very low cost.

If you are interested, we are willing to Exchange link with you for our mutual benefit.

Please do not hesitate to contact fastlinkmaster@gmail.com for further inquiries.

Thanks and Best Regards
Link Department

We are not spammers and are against spamming of any kind. We are sending this mail with sole intention of link exchange for mutual benefit. If you are not interested in Link Exchange then you can reply simply “NO”, we will never contact you again.

Second, I’d like to share some genuine link love with people who’ve produced good content or have some points that deserve your attention.

1) Uber Aff has made some great posts, some of which are unfortunately buried in archives. Today’s post on how much to spend is a good place to start, then here’s something for those who are interested in blackhat PPC, how to contact human support at AdWords is another great one, and then this video Q&A just made me burst out laughing.

2) Daniel, a bright and friendly Sitepointer, has this very nice blog on building trust and credibility.

3) Quadszilla has an explanation on how to daisy chain your Diggs and gain more social success.

4) This is a year old, but imho, still very true and still very fresh: Crowd Clout aka collective purchasing power.

5) Besides trolls, there’s a much darker face to Web 2.0 and social media. Read antisemitism in web 2.0 and social media to find out more. On a related note, please do link to Jew Tube and to this Jew. If you’re wondering why I’m doing that, read this: Google’s explanation of why the antisemitic Jew Watch ranks for “Jew”.

6) For those of you interested in outsourcing tech overseas, Israel has some of the best IT labour in the world. Thus have a look at Launchpad Israel’s relaunch. On the more strictly search marketing side of things, that link right there takes you to my friend Omer Shoval’s Israeli search marketing company. If you’re in the job market, you can check out these Israeli SEO Jobs (in Hebrew).

7) This one is new to me, but not new generally: How Google Emulates the Las Vegas Casinos in Trying to Control The Web’s Rules. John Andrews is a bright guy, and that’s a cutting indictment!

8) I’d like to point out to you that from now on, you can find all my blog posts at SEOROI.com/blog, while the best ones will be reserved for the front page. That was the original intention, but my original developer never got around to doing that (although the other stuff he programmed works pretty well).

p.s. Coming soon: My interview with Barbara Ling, a veteran webmaster, as well as some affiliate marketing posts that compare networks by an objective criteria and help you decide who to sign up with.

4 Great Linkbait Ideas Free for the Taking

Author: Gabriel Goldenberg, January 25, 2008

I’ve guest-posted at Dave Harris’ Huomah, sharing some linkbait ideas I had lying around for linkbait pieces which you’re welcome to develop! If you like it, also please do Sphinn the post. It also ties in to guest-writing I did at Pandia on succesful linkbait’s characteristics. And speaking of influencing people to link to you and/or sphinn your stuff, check out my most recent article, On Motivation and Influence. If you like it, a sphinn would also be appreciated. I put about a dozen hours into it and am really proud of that, so it would mean a lot if you could help it go hot.

Besides all that, I’m going to make the traditional invitation for you to SHARETHIS.addEntry({ title: "4 Great Linkbait Ideas Free for the Taking", url: "http://seoroi.com/seo-roi-quality/4-great-linkbait-ideas-free-for-the-taking/" });

Whitepapers Are So ‘07: MyVenturePad Gives Away Meatball Sundaes!

Author: Gabriel Goldenberg, January 3, 2008

Think you’re going to linkbait people with whitepapers? Maybe get their email or have them register for your webinar? MyVenturePad is bringing the stakes of the game one step higher: They’re giving away Meatball Sundaes! What is a Meatball Sundae? (more…)

How Many Five Year Olds Can You Take In A Fight?

Author: Gabriel Goldenberg, December 20, 2007

I can beat back a horde of 31 five year olds kids in a fight.

31

Find Ultrasound technician training near you

Why am I posting this? Because it’s brilliant linkbait and, per Matt, is part of a strategy that’s brought in about 250 K links for the dating site he works with. Speaking of which, Matt also informs me that oatmeal is made up of ground-up pigeons. So perhaps he’s not that reliable. He’s a premium linkbaiter, in any case. Now excuse me, I think I feel some five year old children’s teeth gnawing at my ankle.