A: When you rank for coupon terms plus your brand. A guest post by yours truly at my friend Dean Chew’s site, Chewie.co.uk.
Some other recent guest posts of mine:
–Wordstream: PPC-workflow – My PPC workflow and mistakes I’ve made
–Wolf Howl: you’re-all-wrong-paid-links-from-offtopic-sites-do-count/ So long as the page is relevant, you’re good!
If these posts are interesting to you, add my RSS feed to your reader already! Enough with the refresh button. Also, have a look at my advanced SEO book, featuring neat principles and tactics.