At the Domain Roundtable, Matt Cutts said that Google will cut down any sites that get sold back to zero ranking value. So after a site has built up SEO strength for a few years, the asset could be worthless on the search market because Google - which controls the overwhelming majority of North American and most Western search - makes the rules.

This is clearly unfair to webmasters. Not to mention that the Fortune 500 are again on a different playing field, because their purchases are just mergers and acquisitions, not “site purchases”… (more…)

Subscribe to SEO ROI's RSS Feed
Curious why you should subscribe? Here's 20 reasons why. On a related note, if you need SEO services, here's where to get more information.

Legal fictions can be used by greyhat SEOs to overcome Google’s nearsighted paradigms on buying websites and buying links. While Google is trying to pass off its guidelines as law - and is succeeding in convincing some people of that fact* - the facts are otherwise, and my two-post series on the topic will show that the law can actually enable people to skirt Google’s techniques and expose its faults. (more…)

Net Neutrality has added another formidable opponent to its already large list, with the US Justice department issuing a filing with the Federal Communications Commission against Net Neutrality. This could potentially be big news for bloggers, Search Engine Optimization consultants and all those in the internet marketing industry.

Net Neutrality is the principle that all web sites be accessible to surfers for the same cost. The telecommunications industry is lobbying the US government to enact legislation allowing it to charge more for people to surf certain websites, or even certain forms of content.

There are two main reasons why Net Neutrality matters, and why this filing is bad news for the internet marketing industry. (more…)