Are domain names the internet’s real estate? Can keyword research be considered intellectual property? I put these and other questions to Eric Goldman and Mark J Rosenberg, both of whom are speaking on SES San Jose’s legal panel. (Clarification: This is an interview, not coverage of an SES session.)

(more…)

Welcome new visitor!

It looks like this is one of your first visits to so I've assembled a quick list of must-read articles. Get my RSS Feed for some new, original ideas and tips , join in with a comment or two, and enjoy the articles!

Here are some examples of the unique articles you'll find here:

• Domain Names Are NOT The Internet's Real Estate, (per experts I interviewed).
• 4 Months of 4Q Visitor Surveys Forever Changed My Perspective on Analytics
• New SEO Plugin for Wordpress: Internal Link Building

At the Domain Roundtable, Matt Cutts said that Google will cut down any sites that get sold back to zero ranking value. So after a site has built up SEO strength for a few years, the asset could be worthless on the search market because Google - which controls the overwhelming majority of North American and most Western search - makes the rules.

This is clearly unfair to webmasters. Not to mention that the Fortune 500 are again on a different playing field, because their purchases are just mergers and acquisitions, not “site purchases”… (more…)

Legal fictions can be used by greyhat SEOs to overcome Google’s nearsighted paradigms on buying websites and buying links. While Google is trying to pass off its guidelines as law - and is succeeding in convincing some people of that fact* - the facts are otherwise, and my two-post series on the topic will show that the law can actually enable people to skirt Google’s techniques and expose its faults. (more…)

Net Neutrality has added another formidable opponent to its already large list, with the US Justice department issuing a filing with the Federal Communications Commission against Net Neutrality. This could potentially be big news for bloggers, Search Engine Optimization consultants and all those in the internet marketing industry.

Net Neutrality is the principle that all web sites be accessible to surfers for the same cost. The telecommunications industry is lobbying the US government to enact legislation allowing it to charge more for people to surf certain websites, or even certain forms of content.

There are two main reasons why Net Neutrality matters, and why this filing is bad news for the internet marketing industry. (more…)