US Gov Wants To Ban Analytics

Author: Gab Goldenberg

Per Sitemeter’s blog:

“The most disconcerting initiative is the one being proposed by the FTC, which seeks to restrict ‘tracking activity.’ This means internet consumers can decline to allow you (and us) to track visit activity on your website.

This also means advertisers would not be able to track ad effectiveness, (e.g. whether someone clicks on an ad or not). This would favor ONLY THE LARGEST website publishers who can attract a few brand sponsorship type advertisements as small sites would not have effective data to communicate their value. The bottom line,[sic] [is that] this proposal would essentially break the internet advertising machine for everyone except ad spammers.”

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Comments

  1. I wonder if this has any legs. I doubt it, but if it does, Google needs to start sending out lobbyists to push their agenda. Think of the promises Google could make. They can keep their nose clean and not make any under the table contributions; instead, when a prominent politician is on the fence, the conversation would go something like this: "If this bill gets voted off, we will rank you #1 for ANY TERM you want. Get that? Any site you choose can rank for whatever you want, no questions ask." Now that would be power. :)

    Comment by Kyle Wegner - July 18, 2008 @ 7:43am
  2. You really, really lost me Kyle. What's the relation between Google promising rankings and the absence of analytics? They could offer them meaningless terms since the politicians wouldn't be able to appreciate their value? Keyword research can be done offline... Also, fyi, Google lobbies hard, I'm sure.

    Comment by Gabriel Goldenberg - July 20, 2008 @ 12:43am

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