“The most disconcerting initiative is the one being proposed by the FTC, which seeks to restrict ‘tracking activity.’ This means internet consumers can decline to allow you (and us) to track visit activity on your website.
This also means advertisers would not be able to track ad effectiveness, (e.g. whether someone clicks on an ad or not). This would favor ONLY THE LARGEST website publishers who can attract a few brand sponsorship type advertisements as small sites would not have effective data to communicate their value. The bottom line,[sic] [is that] this proposal would essentially break the internet advertising machine for everyone except ad spammers.”Analytics