Google Unveils The Source of Search Results Pages in Its index

And it isn’t Google Analytics, as I mistakenly thought. So I need to apologize to Google (and to you, my readers) for the error/false accusation and getting people worried for nothing.
Even more humbling, both Matt Cutts and the official Google Webmaster Central blog have called yours truly’s a site “high quality.” So let’s see …

  • Matt Cutts intervenes early at Sphinn and in my comments here to clarify that Google Analytics wasn’t at the source of these new items in Google’s index;
  • In followup explanations by email, he shares where those site SERPs were coming from;
  • Matt & Google provide a public explanation of what’s really going on, thus joining the conversation rather than ignoring it and hiding away
  • Matt and Google compliment me/ SEO ROI (!) for having a high-quality site worthy of this fancy treatment.

How’s that for reputation management? (Incidentally, on a prior occasion it took Matt about a month to get back to me on something, so it looks like they’re improving :) .)

A little while back I wrote about how I thought Google was indexing site SERPs for those sites that had Google Analytics tracking site searches. In effect, I mistakenly accused Google of leaking Analytics data into its index. I had enabled site search tracking and my friend Brian had too, and we were both seeing these site search results pages turning up in Google’s SERPs. Thus we were worried about the integrity of our data.

As it turns out, Google’s experimenting with a new form of discovering deep content on “high quality” sites. Whereas content hidden behind forms and javascript was once inaccessible, Google is now testing out new ways of discovering and crawling it, including performing limited numbers of site searches [and indexing the results].

Read the full explanations at Matt Cutt’s blog and the more technically detailed explanation at the official Google Webmaster Central blog.

Oh, and if you haven’t already, don’t you think it’s time you subscribed?! Consider that prior to the loud-titled “Google Analytics Is Leaking…” post, I had actually written about the topic over a month earlier! If you pay close attention to my blog, you’ll learn/discover nuggets of information waaay ahead of everyone else!

Author: sroiadmin