And that means tens of thousands or hundreds of thousands of dollars in savings for a variety of companies participating in the program, for aggregate savings to SEOs in the millions of dollars!
For those who are unaware, Yahoo bought out Altavista a long time ago. With that purchase came Altavista’s paid inclusion technology.
With paid inclusion, you paid Yahoo to include a list of URLs submitted in a special format (XML if memory serves?). If you were small, you paid a flat fee, or if you were big, you paid on a cost-per-click basis for every visitor sent to your site via their search engine. It was argued that this could benefit sites that had poor architecture, the same way submitting a sitemap could be beneficial.
If you liked this post, add my rss feed to your reader. You can also check out my search engines category for more posts like this. It’s mostly about Google, but I also have written items like this one, “5 Things MSN Must Do To Gain Search Share.“Tags: Search Engines