83% of Facebook Users 18 – 24 Unaware Facebook Blog Exists – Poll

Author: Gab Goldenberg

I ran a poll on Facebook targeting Facebook users 18-24 to find out whether they were aware of the existence of the Facebook Blog. 83% of them were not. This was following up on what Jane wrote at SEOmoz, regarding how she would make the Facebook blog more visible and certain other changes she’d make. After the jump, the precise details of the poll data.

The poll ran on December 19th and 20th, targeting Facebook users 18-24. The question read: “Are you aware that Facebook has a blog?” Answer options were “Yes,” and “No.” 83% chose no, and the remaining 17% answered yes, they were aware (you gotta love how with simple questions like this, and Facebook polling, you get no “undecided” answers).

By gender, males were more likely to be aware of the blog’s existence. 19% of males said they were are aware, while 14% of females were not. This might be a function of men being more active and interested in the blogosphere, or just a negligible discrepancy due to the small sample-size (see below for more on that).

57% of respondents were male and 43% of respondents were female. It’s been reported that there are more women than men on Facebook, so again, there might be some skewing in the answers. But if anything, that should operate in favour of people being aware of the blog, since more men were aware of the blog than women.

The sample size was admittedly small – 100 Facebook users only – because I got hardly any attention after spending over $125 on a poll of 500 Facebook users’ online shopping habits (55% have shopped and bought online this past year). It was a failed experiment – like this one on PPC arbitrage (or Shoemoney’s failed experiments; nice to know I’m in good company!) – and I pride myself on learning from my mistakes. So I limited my risk this time by polling fewer Facebook users and asked ahead of time whether Jane (my target market, whom I decided upon ahead of time with this poll) would be interested in the data. She was, so I decided to go ahead with it. Liked this psot? Then get my RSS feed.

Update: I’ve run anther poll on Facebook users’ nude photography behaviour.

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Comments

  1. Great that you decided to test this out and thanks for sharing the results. Do people really have interest in the facebook blog though? Even if they did know about it, I'm not sure for the majority that it would matter...

    Comment by Glen Allsopp - December 27, 2007 @ 7:46pm
  2. hey Glenn, Thanks for stopping by. I've been paying attention to Viper Chill and it's nice to see it's mutual. Do people have interest in the Facebook blog? Well, considering it announces important features (like the new ads "privacy group" MoveOn.org stole attention for itself over... that was such total crap from a completely politically-oriented site trying to expand its reach and stay relevant I can't begin to say, but that's a rant for another day), it should. And another point is the potential. Like Jane mentionsa/alludes to, they're not blogging. There's no relationship or conversation. It's press releases as blog posts. Imagine what it would be like if people got to feel Facebook was their company and Marc Zuckerberg really their "friend" the way that people do about Darren Rowse. It's more for the potential that it matters, rather than what it currently is. You're right that a majority knowing about it wouldn't matter, but then that's only in its current incarnation (assuming they do wake up one day and improve their blog).

    Comment by Gabriel Goldenberg - December 27, 2007 @ 10:48pm
  3. Hey Gab - good to see your results came in. Just wanted to respond to Glen (congrats on the job btw) Its not so much as people have an interest as its kind of necessary. I mean FB receives such HUGE media attention, and has been compared to Google in growth etc - we all know how popular it is. A corporate blog such as theirs should be better presented, more user friendly and easy to promote. As a commercial business I think that this is their biggest failure - we see no public faces of the company - they have such a big opportunity to boost their commercial success if they capitalised on their viral platform further - relying on spammy apps to spread themselves detracts from developments that FB introduce themselves. I get irate by the fact that I have to surf other websites for info on FB developments - why cant they provide the details first - since they get them first? And I believe that their RSS subscribers would shoot up to figures in the 4 or more zero levels if they took even a few of Janes key reccomendations onboard.

    Comment by Rishil - December 28, 2007 @ 6:01am
  4. "As a commercial business I think that this is their biggest failure - we see no public faces of the company - they have such a big opportunity to boost their commercial success if they capitalised on their viral platform further - relying on spammy apps to spread themselves detracts from developments that FB introduce themselves." I couldn't make the point any better myself. They've got an awesome opportunity and are exploiting it like a bunch of newbs who never did internet marketing.

    Comment by Gabriel Goldenberg - December 28, 2007 @ 1:38pm
  5. Interesting post. I'd imagine more people on MyBlogLog know they have a blog, but most likely still not 100% of their users :) Personally know that I do know (thanks for opening my eyes), I don't think I'll head over to read it any time soon ;)

    Comment by Canada SEO - December 28, 2007 @ 2:05pm
  6. Whoa it took me a while to get what you were talking about there Daryl (Canada). Yeah, I'm not going over soon either. Thanks for adding the point about mybloglog anyways.

    Comment by Gabriel Goldenberg - December 29, 2007 @ 6:59pm

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