SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


SEO FAQ: Can Overusing Internal Link Building Cause A Penalty?

Author: Gabriel Goldenberg, August 19, 2010

Jimmy writes,

“I saw someone write to be careful or use the ilb in moderation to avoid getting penalized or something like that.

What are your thoughts on best practices?” (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


How BuzzStream Made Itself Waaaay More Valuable

Author: Gabriel Goldenberg, June 21, 2010

I was reading this post by Ann Smarty on SalesForce’s brilliant WP plugin, and it reminded of recent news from BuzzStream. BuzzStream are like a Customer Relationship Management (CRM) software, but for link prospects. And they just added Twitter functionality.

Any link builder worth his salt knows that the best links are about repeatability.
And relationships are a big part of making links repeatable.
Twitter builds relationships.
Ergo, Twitter makes repeatable links possible.

It used to be the case that you had to copy-paste or do manual data entry if you were building relationships for clients on Twitter and using BuzzStream as your link prospect manager.
Now you can just synchronize Twitter and BuzzStream and your efforts will be pulled in directly.

Win!

Longtime readers will recall that human resource managers should be measuring social media for your company. This also ties in to using Twitter as a community, which imho is more efficient than seeing it as a broadcast platform.

If you like this post on tools/social/link building, check out my advanced SEO book and get a free chapter.

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Update To The Popular Internal Link Building

Author: Gabriel Goldenberg, February 8, 2010

My friend Marios Alexandrou, an advanced SEO who loves to test ranking factors, worked with my programmer to update the popular WordPress plugin I had built, Internal Link Building. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


5 Surprising Sources of Competitive Intelligence

Author: Gabriel Goldenberg, January 19, 2010

Competitive intelligence provides entertainment, an inside-track on industry trend-spotting, and the potential to develop tangential business opportunities before others, or at least catch up quickly. I gluttonously consume information, and thought I’d share some parts of my diet with other competitive intelligence collectors with hearty appetites. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


If I Could Go Back In Time, I’d Kill Date Based Navigation

Author: Gabriel Goldenberg, November 18, 2009

Time and date based navigation offer terrible usability and even worse SEO. Have you ever heard of mystery meat navigation? Maybe not, but you’ve probably seen archive navigation that meets the following description: (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Does It Matter If You Use WWW For SEO? (SEO FAQ)

Author: Gabriel Goldenberg, August 2, 2009

(To my advanced readers: You know most of what’s in this post. This is to help out the readers newer to SEO, using a question-and-answer style to address frequently asked questions (FAQ).

If all goes well, there should be some feature length, deeply researched stuff for you SEO pros later this week.)

Question: Does it matter for my site’s SEO in Google or other search engines if I use www in the domain name? For example, do I need to use http://www.example.com or can i use http://example.com ?

(more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Get My Blog Posts By RSS or Email

Author: Gabriel Goldenberg, July 23, 2009

Read the latest posts from SEO ROI Services’ blog by RSS feed (What is RSS?) or by email newsletter. You’ll benefit in these 3 ways:

1. Learn original ideas, not rehash of widely known tips. I’m not going to cover title tags, nor how to write good content.
2. Get tips before conference attendees, like my competitive keyword research tactics. I wrote them here before prese
3. Download goodies that I offer exclusively to RSS/email subscribers. These include my popular Internal Link Building plugin for WordPress (~13,000 downloads) , a spreadsheet for link scoring/reporting and more!

For RSS:

1. Click this RSS button to add my rss feed to your reader.

2. Select your RSS reader. Need an RSS reader? Check out NetVibes.

RSS Button

For email:

1. Enter your email.

2. Click the ‘send me your articles’ button.

3. Click the confirmation link in the email you get to confirm that you want this content.

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Froogle 2.0: Google Declares War On Amazon

Author: Gabriel Goldenberg, June 5, 2009

booksAttribution-NonCommercial-ShareAlike License by One Good Bumblebee
From the Seattle Times today (read in print version) comes a story headlined: “Google Says It Will Challenge Amazon On Electronic Books.” Loyal readers of mine would have known this was coming 7 months ago. Here are a few choice excerpts from my old post: (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Ruud Hein: “How I Stay Ahead of The SEO Pack”

Author: Gabriel Goldenberg, May 18, 2009

Ruud HeinRuud Hein and I conducted this interview by email, which is why some of the tantalizing bits he leaves off on don’t see a followup – it was a preset bunch of questions. In any case, the interview is about business, but gets personal too – all of which makes for a great read, imho. Enjoy! -Gab

You’re known as a technically savvy SEO, as seen via your Search Explained series. Does that interest come from your programming background? Either way, can you share some detail?

Sure. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


How I Cloaked My Way To LOWER Rankings

Author: Gabriel Goldenberg, May 13, 2009

Actually, this post should be titled: “How did I cloak my way to lower rankings?!” Because the truth is that it was completely unintentional – as evidenced by it causing my traffic to drop like a rock. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


I Give Up! (Feedburner Sings: “Another One Bites The Dust!”

Author: Gabriel Goldenberg, April 12, 2009

For a long time, I resisted using Feedburner for my rss feed analytics, but I’ve finally given in. Ok, fine, Borgle – you can have another data point on me. For now. Until a non-Google entity provides comparable analytics. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


The 4.5 Personas Of My SEO Site

Author: Gabriel Goldenberg, April 6, 2009

4Q Visitor SurveysBy observing patterns in visitor intent and demographics, conversion optimization and redesigns can be planned more intelligently. The patterns you identify can be used to create personas. Through my use of 4Q visitor surveys, I’ve learned the top reasons people visit SEO ROI Services and developed corresponding personas.

What’s a persona? (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Can You Make Money Off Google Hot Trends Domaining?

Author: Gabriel Goldenberg, April 1, 2009

trendy army store
Attribution-NonCommercial-ShareAlike License by detritus My friend Gyutae Park recently blogged about making money by tasting domain names based on Google Hot Trends. It’s a neat idea, but there are some caveats you should know.

Tasting domain names is the practice of buying them with the intent to return them during the 5 day grace period, while profiting off the typein traffic the domains get during those 5 days. It’s the web equivalent of buying a prom dress for prom then returning it. Google Hot Trends, for those who don’t know, shows you the 100 keywords with the greatest change in search volume in the past 24 hours.

Anyways, trendy domaining is something I’ve done in the past. From personal experience, I can confirm that there is money there to be made … but very little, if you’re not automating things. That’s because: (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


404 FOUND Errors: What To Do When Visitors Get The Right Page

Author: Gabriel Goldenberg, March 29, 2009

Normally, a 404 Not Found error is shown to visitors when they try to visit a non-existent page. But what about when there is a page there, only it doesn’t have what they want – what do you do then? One solution is to offer them a link to the right page, duh! Sounds simple, but it can actually be a bit tricky. Another is to update the page and answer people’s question. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Tricky April Fool’s Email Prank For Internet Marketers

Author: Gabriel Goldenberg, March 23, 2009

You all know I hate spam email. And chances are you get annoyed by those too. But people don’t have a problem with opt-in email newsletters … or do they? Here’s an April Fools trick to get your friends spammed by legitimate email newsletters! Jester
Attribution-NonCommercial License by Tancread
(more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Does The Second Link From A Page Pass Value? – SEO FAQ

Author: Gabriel Goldenberg, March 18, 2009

A little while ago, Willy Franzen of One Day One Job was doing a 1-hour phone consultation with me, and he asked whether a second link from any given page would also boost the page’s ranking. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Human Resources Managers Should Measure Social Media Marketing

Author: Gabriel Goldenberg, March 9, 2009

Aha! I finally realized why measuring relationships is the best way to measure social media results! Two words: Opportunity Cost. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Brand Building Online – A How-To Guide For Internet Marketers

Author: Gabriel Goldenberg, March 1, 2009

For all you internet marketing pros out there, here’s the only brand building guide you’ll ever need. I’ll begin with some brief introductory notes, then get into meaty examples you can sink your teeth into. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Pulling The Ole Switcharoo To Beat The Captcha Cracka Bots

Author: Gabriel Goldenberg, February 22, 2009

Spam with Stinky French Garlic by jalb If you’re using captchas to protect your forms, or other forms of logic, you’re probably finding that you’re still getting spammed despite the captcha.
Well, here is a new idea for you to beat those captcha cracka bots, and some ways to implement it. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Awesome Links in G Major

Author: Gabriel Goldenberg, November 24, 2008

More on Trust Agents – This great post by fellow Montrealer Julien Smith is quite related to my ideas on social media analytics – I strongly encourage you to read it! Julien’s also got an intro on social capital which I’m hoping to listen to soon, but which I’m linking to now because the Trust Agents post impressed me so much. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Link Love Time! SEO Forecasting, SEM Tools, Free Ivy League Business Courses And More

Author: Gabriel Goldenberg, November 8, 2008

I’ve been bookmarking and saving a whole bunch of things and figured it’s about time to start sharing the link love. For some reason these are StumbleUpon sourced only… I can’t seem to access my regular bookmarks library in FFX anymore. There’s still a whole whack of awesome tools, tips, news and resources here. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Growing Online Business Trend: Commodification of Data

Author: Gabriel Goldenberg, September 29, 2008

In the past few years, the three big engines have spent big dollars on acquiring data. Now free and/or affordable tools are making search data available to any SEO with a few bucks to spare. In this post, I’d like to share with you what I see as an emerging trend and one around which new businesses can be built. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


If You Want Search Marketing Services… Contact My Friends

Author: Gabriel Goldenberg, September 8, 2008

Here’s the dream team of folks that I outsource work to and recommend. Get in touch with them if you need search marketing services, be it SEO, PPC, reputation management, etc. You should also consider the editors working with me on Best of the Z List, who are a terrific bunch of experts. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Internal Link Building v. 2

Author: Gabriel Goldenberg, September 3, 2008

Stumble It Button! Internal Link Building has been updated – everyone should get the new version, as it has fixed the main bugs troubling many installations, plus added some awesome new functionality. Download internal link building by clicking here!

Internal Link Building‘s New Functionalities and Why They’ll Rock Your Socks: (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


40+ Metric F***Tons Of Awesome Resources

Author: Gabriel Goldenberg, August 11, 2008

While I’m usually not the one to swear on a professional blog, there are exceptional occasions where it’s appropriate, and this is one of them. I’m waaaaaay overdue for a links post, and there are so many quality ones here, that I had to use my affiliate friend‘s expression. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Internal Link Building Update

Author: Gabriel Goldenberg, August 6, 2008

A few of you have been kind enough to report bugs and issues with the internal link building plugin. I’m currently aware of the following issues. They’re on the to-do-list to be fixed and/or improved. I wasn’t sure whether or not to hide these bugs or be upfront about it, but I figure it’s better to fess up and be transparent than whatever might happen in the alternative.

Keep in mind, however, that some problems will be specific to you personally. Try de-activating other plugins before you come to report a problem. If that doesn’t work, then please, I really, really want to hear from you!

Also, if you’re on version 1 of the plugin rather than version 2, get version 2
now as it fixes a common bug (see 2 below) and may address yours. You don’t need to worry about losing saved keywords; they’ll be there when you install the new version. This is per my testing on a 2.5x WP install on this site.

1) Apostrophes are not being accepted (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Yahoo Site Explorer… Dying?

Author: Gabriel Goldenberg, July 15, 2008

http://siteexplorer.search.yahoo.com/advsearch;_ylt=AsF7s1pRZXQjk6M7mHIy99bal8kF?p=http%3A%2F%2Fseoroi.com%2Fspecialty-services%2Fnew-seo-plugin-for-wordpress-internal-link-building%2F

Try and find http://www.pokeraffiliateprograms.com/forums/general-poker-affiliate-discussion/17456-new-plugin-wordpress-internal-link-building.html

(Updated with new link as Yahoo changed its results and included other links I’d gained.)

Hint: It’s not (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


LIVE: Download Link for Internal Link Building

Author: Gabriel Goldenberg, July 9, 2008

See here: http://seoroi.com/specialty-services/new-seo-plugin-for-wordpress-internal-link-building/

The download link is now live towards the end of the post. Thanks to all of you who were patient and to everyone who offered help and kudos etc. Matt Longley and his team of developers, who are preparing to launch Site Source 101 in August, were the kind and helpful folks that finally got stuff working for me!

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


New SEO Plugin for WordPress: Internal Link Building

Author: Gabriel Goldenberg, June 30, 2008

Update 1 : The plugin has been downloaded 13,000 + times! And many webmasters use it on multiple sites, so it’s probably being used on closer to 15,000-20,000 sites!

ILB 12,700 Downloads

ILB 556 Downloads

Update 2 : To download the plugin, you need to add my RSS feed to your reader. The download link is now in my RSS feed’s footer . That is to say you can find a link to download below any post, but only if you read via RSS.

Some folks have complained about the need to subscribe. And I understand where you’re coming from – it feels a little pushy and you probably already have a bunch of subscriptions.

But there are good reasons to subscribe to my rss feed (besides it being free):

1) To hear about updates to the plugin or new plugins and SEO tools I release.

2) To learn new SEO techniques. If you like my plugin, aren’t my other SEO ideas worth your attention?

Internal Link Building gives you an admin panel to assign keywords to given destination URLs. The point being that your website will link within itself a la Wikipedia – every time a keyword occurs, it links to the page you defined. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


The Biggest, Baddest, Resource Bonanza Bar None!

Author: Gabriel Goldenberg, March 11, 2008

Here’s my effort to share original resources that haven’t received wide attention/link love on other blogs. Hence I haven’t shared Aaron Wall’s tools (how useful would one more mention be?), Xenu Link Sleuth or SEOmoz’s tools (though I had to put them in the Friends section). Here is search marketing’s BIGGEST, BADDEST, RESOURCE BONANZA BAR NONE! (If you enjoy it, subscribe – there’s lots more where this came from ;) .)

The SEO Business

What makes Web sites credible?

Proposal layout and design

Five Simple Ways to Make Your Proposal More Competitive

Canada Business – Starting a Consulting Business – Interesting item for my fellow SEO consultants here (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


20 Blockbuster Reasons To Subscribe And Become A SEM Thought Leader

Author: Gabriel Goldenberg, January 17, 2008

content-but-if-you-survive-it-to-t”>Desert VistaThis post is a little like a long march through the desert. Visually it’s pretty repetitive and it’s easy to just focus on the mountain peaks (subheaders/scannable content). But if you survive it to the end, your mind will be the stronger for it and you will be rewarded in more ways than one. And you’ll have a new SEO blog feed in your feedreader.

(Image courtesy of Ojaipatrick.)

20. You should subscribe to my RSS feed because reading the original headlines I write will make you a better writer, if nothing else. In turn, you can leverage what you learn and replicate my techniques in your own niche. Besides, my topics are different…

19. The topics I’m writing about aren’t being covered by other search and search marketing bloggers. Simply put, the material is more original, more edgy, more ahead of the game. Who else is teaching you about cloning expired sites? How about using n grams to make your anchor text profile more natural? No one else is sharing ideas like that, and if you don’t subscribe, you’ll get left behind by the SEOs that do. This relates to points 15 and 06, below.

18. My regular use of case studies sets me apart and gives you practical examples whose tactics you can apply in your own situation. Other people will talk to you about how to do your reputation management. I wrote about Facebook’s reputation management efforts. Others will say “be good to your clients and they’ll become brand evangelists.” I wrote about Adviso and Dreamhost generating brand evangelists by proactive reputation management. And I contrasted them with 1and1 and Network Solutions. This blog is more than just what’s going on in the here and now, though.Google Maps SERPs

17. This SEO blog covers the leading strategies and tactics that are set to make their mark in the near-future. Want to find out about Google Maps’ latest changes to their SERPs? I wrote about it first. What about when I’m second?

16. It’s exceptionally rare for me to be second, because I strive to be different and original, but when I am, I add something unique. I covered the Google BlogSearch search engine’s ranking algorithms, based on distilling the gems of other people’s analysis into an easy-to-follow guide. But my guide improved on their explanations by adding how my own blogs had been impacted by Google’s ranking factors, both positively (a Blog Search Onebox inclusion) and negatively (another blog getting flagged as potential spam). Like I said at point 18 – this blog is practical. Like that picture of a wrench there. I know practically that more of you will subscribe if I use pictures. See? I’m practical because I put a picture of a wrench on this page.

Subscribe to Gab's SEO ROI RSS feed

Subscribe to my RSS feed – It’s fresh and different.

15. My personal philosophy about learning is that everybody can teach you something, which is essentially what Brian Clark explains here. By now I’ve probably taught most people that reading promotional copy for RSS feeds is a waste of their time and that they should be clicking ‘back’ to avoid further mental decay. More seriously, my approach to learning means that take blackhat ideas and adapt them into whitehat processes. By reading this SEO blog, you get the benefit of learning what works without the risk of getting banned.

14. Speaking of learning, some questions are asked more frequently than others. I’m aiming to develop the single largest, most comprehensive SEO FAQ around. Subscribing will likely result in you finding answers to your questions just as they arise. Such as the difference between a/b testing and multivariate testing, or how to write a robots.txt file. You’ll also see other issues discussed here as they arise:

13. I’ve been the first with the news here repeatedly, in a short time. I polled Facebook users about their shopping habits and about whether they were aware of the Facebook blog’s existence. Likewise for the silent murder of Facebook Flyers. Plus you’ll find a lot more here than Facebook.

Thought Lightning12. The ideas you’ll find me writing are thought-provoking. Literally – I wrote a how-to Think Like A Search Engineer post. And I asked whether aggressive ad publishing decreases your Page Rank. Certainly it’ll decrease your mindshare, and it’s not a great business model in any event. And if you care about SEO as a business, I’ve got another juicy reason for you to subscribe.

(Image courtesy of Norby.)

11. That reason is my meaty content and knowledge of SEO as a business. I’ve interviewed Mikkel deMib Svendsen – one of the most experienced SEOs around, who’s been in the business since the mid-late 90s – on SEO business models. And I’ve chatted with Rand Fishkin and Rebecca Kelley about it in SEOmoz’s Premium Members section (see closing the sale, a search marketer’s priorities, and how to stand out in the SEO blogosphere). So you can see that if you want to get into the search business, following this search blog will help you get a head start.

Subscribe to Gab's SEO ROI RSS feed

Add me to your feedreader to get those mental juices flowing!

10. Subscribing is a great step to establishing a relationship with me. Big deal, right? Well, it is a big deal when you consider that I write around a fair bit, tend to get my content ranking and generously link out to people whom I have relationships with. Fellow bloggers, former clients, people who’ve had me guest-post … all have benefited from such links. And I’ve written for the best of em: SEOmoz’s blog, Sitepoint, BrandCurve, Pandia’s search engine blog, ISEdb, the Huomah SEO blog etc. Not to mention what I’ve done at Sphinn.

09. My in-depth posts have been averaging 40 Sphinns. In other words, fellow search marketers are impressed at what I write. At the time of this writing, this one on motivation had 40 Sphinns. This piece on MSN’s share of the search marketMSN 40 sphinns has 40. Another 40 for this post on resurrecting sites from the internet graveyard. 56 for the Top 20 Little Known Sphinners. To be fair my “Hey guys, I’m speaking at SMX West and I’m only 20!” post only did 27. Hey, at least it got a link from Search Engine Land :D (see the Conferences section of the post).

08. I have variety in length, content and niche. Want a medium size post on analytics? Got it. Long piece on algorithms? Done it. Credibility? Check. Variety of case studies? In stock. Informal writing your thing? Bingo! You won’t get bored by one type of content all the time. This relates to #03 below (though the Scratchpads discussed there might be long or short, depending how much I have to say).

07. In the short-to-medium-term I’ll be launching the best damn premium content you could find anywhere. Better than SEOmoz, better than Jim’s Ninja Videos, better than Aaron Wall’s upcoming membership/subscription site. Anyways, I will be restricting access to the premium section to 100 people or less, and you’ll need to be a subscriber to find out how to apply for access.

06. Occasionally, subscribers will get access to content that non-subscribers won’t have. I’m currently editing a 30 page report on getting the attention of the Sphinn crowd. The top Sphinners have graciously been granting me interviews, and I’ve been conducting my own personal research on the site. I’ve compiled their answers and my research into the Authoritative Guide To Sphinn: Everything You Needed To Know Plus The Colour of Danny’s Skateboard.

Other things coming in the near future are a tools page (password available in the feed) and certain wordpress plugins, whose download pages’ access password will only be in the feed.

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05. If you want to belong to any industry’s thought-elite, you need to read the same material the elite are reading. (Not think the same, mind you, but definitely read the same). It’s like that saying, “Show me what you read and I’ll tell you who you are.”

Search marketing’s influential people are already paying attention to this blog and to yours truly. Besides Danny Sullivan and the people from SMX, Maki of the money-making Dosh Dosh has repeatedly Stumbled and Sphunn my material. The same can be said of Jeff Quipp, from Search Engine People. Likewise Sebastian, the famous shellfish behind Sebastians’ Pamphlets.

Does the name Rand Fishkin ring a bell? He’s stumbled my content. Ditto Bill “Patent Guru” Slawski. How about Dan Thies?

SEO ROI's readers

Tamar “Techipedia” Weinberg, Chris “10e20″ Winfield, Shana “Social Desire” Albert, Ralph “Fantomaster” Tegtmeier, Tad “SEO 2.0″ Chef, Marty “aimClear” Weintraub, “XMCP” of Slightly Shady SEO, Ann “SEO Smarty” Smarty, Dave “Red Fly Marketing” Davis, Chris “North Rock Publishing” Dohman, Andrew “Local SEO Guide” Shotland, David “Huomah” Harry, Todd “SEM Portland” Mintz, Bob “Raise My Rank/Qwerty” Gladstein, Hamlet “Ranksense” Batista, Kim “SEO For Newbs” Bock, Barry “RustyBrick” Schwartz and veteran SEO Bill Hartzer are just a few of the industry’s big names who have been known to pay attention. To the right is a matrix of my readers, compiled using their Sphinn avatars.

04. As opposed to subscribing to an email search marketing newsletter, this will allow you to keep control over your inbox and only check things out when you feel like seeing them. You have control over the volume and speed at which you learn. Granted, you’ll likely get addicted to this content and read it all as soon as it’s published, but at least you can easily ubsubscribe at your leisure (no reply with ‘unsubscribe’ subject lines or counting on others really removing you from lists), if ever you decide to kick the habit. ;)

03. Content is going to be concise and to the point. That’s largely what my Scratchpad column is going to be good for – getting out ideas quickly and informally without additional fluff. Just the bare bones essentials of the idea, and perhaps a couple of applications. Mostly just the idea(s) though. Yummy content that’s easily digestible.

02. My volume of posts is very apt for a feedreader – subscribing by feed will save you time instead of checking back daily. I don’t post daily, but I don’t post fewer than twice a week either. The only exception is if I’ve guest-posted elsewhere, in which case there’s at least a post notifying you where to find the guest-post.

01. The most original, iron-clad satisfaction guarantee you can get! I’ll PAY YOU $20 US by Paypal if you find yourself less than totally satisfied at having subscribed, provided you give me valid constructive criticism on how I failed to make it worthwhile and how I can improve. These 20 reasons show that I know what makes a feed worth reading, and you better believe I’ve done my homework on why people unsubscribe. I guarantee your satisfaction.

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The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Bring Your Pages This Way, to the Supplemental Index Egress

Author: Gabriel Goldenberg, December 12, 2007

Exit From Novi Sad Fortress TunnelI’m often asked about the Google’s Supplemental Index (SI) and how to get pages out it. Consider this post directions to the exit, the light at the end of Google’s dark tunnel, the “this way to the egress,” if you will. (Ok, so I like my hype, but I promise it’ll be worth it.)

If you’re impatient, click here to get the solution to getting your page/pages out of the Supplemental Index and skip the background info. I think you’re better off with a full understanding of the SI, but I’ll leave it up to you.

As Aaron Wall puts it in his excellent SEO Book, search engines are frequently developing new ways to save computing power. When you do things on a large scale and have billions of websites and web pages to work with, as Google does, getting your computers to run more efficiently will save you money. Lots of it. The Supplemental Index is a way for Google to save money by being more efficient with its computing.

To understand how to get your pages out of the Supplemental Index, you need to understand why they’re there to begin with. In other words, you need to know how the SI works. So let me explain.

When somebody performs a search with Google, what happens behind the scenes is something like this.

  1. Google looks at the keywords.
  2. It compares them to the pages in its index (think of a library’s index card system).
  3. Google determines which pages are most relevant and ranks them.
  4. Finally, the results are displayed to the searcher.

It’s incredible, but Google really does do all that in fractions of a second.

(This is a simplified explanation of Google’s processes, based on what Dan Thies wrote at SEO Fast Start. If anyone has the precise page’s link, I’d appreciate a comment pointing it out, as I’ve lost it. Wouldn’t want that page to end up in the Supplemental Index, now would I?)

The second part of the process gets exponentially more expensive for Google every day, as more sites and pages go online. Their computers need to run through more and more content. Google hit upon the idea of using a Supplemental Index as a shortcut in this process. By putting pages of lesser importance in the SI, Google has fewer pages to assess and rank at step two. (Then, only if Google feels its main index has too few pages to allow it to do a good job, will Google resort to the Supplemental Index. It supplements their main index when this one is thin for a particular topic.)

Amazon's Supplemental Index Results

Amazon also had Supplemental Index issues at one point, as Tamar Weinberg pointed out in this picture. It’s nothing to feel bad about. (Note that Google no longer labels pages in the supplemental index as such.)

So how does Google determine if a web site or web page is of lesser importance? The behemoth of search considers how likely a web surfer is to arrive at that page if they randomly click links in a never ending browsing session. The more likely someone is to visit your page through links on other websites and on your own, the more important your page. This idea is the foundation of Google, better known as PageRank. See Danny Sullivan’s article on PageRank (which he seems very enthusiastic about ranking for the keyword “PageRank,” based upon his linking practices on Search Engine Land) for more info.

The solution to getting your web page (or web pages, as the case may be) out of the Supplemental Index is to get more links to them. These can be links from within your own website, but it’s usually better – particularly with newer, less established sites – to get links from other websites.

If your site is non-commercial, it generally shouldn’t be difficult to get other sites to link to your inner pages, increase your PageRank and help you out of the Supplemental Index. But if your site is commercial, people are generally less willing to link to your pages. For example, the average webmaster (who isn’t an affiliate) has no incentive to link to a product page.

(As an aside, it would make sense for Google to count affiliate links towards determining whether a page belongs in the SI or main index. This despite the fact that they might be considered paid, PageRank manipulating links – which Google despises – otherwise).

So what do you do if you’re a merchant? (I owe this upcoming generous tip to Lorisa, who runs a Montessori schools materials site, featuring CD-Roms, teacher tools and more.)

Ironically, you create more pages!

Just not on your own website.

The pages you’ll create will be what’s commonly referred to as “User Generated Content.” For example, the photo-sharing site Flickr lets people upload pictures that then get an individual page (the picture at the top of this post comes from this Flickr user, as a matter of fact). Flickr’s users generate its content. And they link back to their own sites, or other pages they like, from their Flickr profiles, photo pages and so on.

A particular type of user generated content site – which I detailed in my article The New Directory – is likely more useful for getting these links than other types of site. This is because the quality of the user generated content is controlled by member ratings and reviews. While I again encourage you to read the article and learn more, I’m happy to provide you with the easy solution: a list of sites accepting user-generated content where you can get links to your site’s pages.

  • Squidoo is a perfect example of The New Directory.Gooruze
  • Gooruze is similar, but focused on the internet marketing niche.
  • SEOmoz is like a second home to me. I’d be crazy not to point out their great user generated blog Youmoz.
  • Still in marketing, search marketing social media site Sphinn gives you a nice page – do see my profile and add me as a friend.
  • eBay gives users About Me pages.
  • Myspace is a classic and should need no explanation.
  • Ezine Articles, for what it’s worth, lets you have a profile page. I’m not sure Google care much about Ezine Articles, though, because contrary to the New Directory, their quality control is nil.
  • Dofollow blogs allow you to leave comments where the author’s name links to a page of his/her choosing. These links are counted by Google, as opposed to most blogs, which use nofollow (I’ll implement dofollow once I choose the right plugin). Courtney Tuttle has a good list of Dofollow blogs.
  • WordPress lets users create blogs of their own on their site. (I also recommend using the WordPress software if you want your own full-featured blog with plugins such as dofollow. This blog runs on it.)
  • PR offers free press release distribution. I’d link to PR Web too, but they don’t offer a free service, so no link love. (Told you being commercial was tough!)
  • Search for “your product” and “social networking” on Google. Try related searches like “your industry” + “social networking,” “your industry” + “social media,” “your industry” + “forum(s),” “your product” + “file-sharing,” “your product” + “article distribution.” The sites you find will let you create a profile and links.
  • At the end of the day, networking is still crucial, as I told Marketing Sherpa (PDF) (see tip #27). If you can get bloggers and journalists writing about you, that’s going to mean better links, traffic and copycat links from bloggers who repeat what they read in the daily paper.

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


SEO ROI Blog, Commenters and News

Author: Gabriel Goldenberg, December 10, 2007

I’d like to share some quick news on the SEO ROI blog, its commenters and other stuff. (Update: If you saw this post already and are returning here for my latest posts, you can click here to skip to them.) (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


WordPress Blog Category SEO & Ecommerce SEO

Author: Gabriel Goldenberg, January 25, 2007

(more…)