Are competitors mining your backlinks with tools like Yahoo! Site Explorer, Linkscape and Majestic SEO? Just because they can check your backlinks out, doesn’t mean you should make life easy by giving good data to their link building tools.
So here’s how to dirty the data that competitors see when using backlink checking tools or hub finders.
(Hub finder are tools that find so-called ‘hub websites’ that link to multiple sites in a niche)
The answer is counter-intuitive: build useless backlinks. Why?
Because useless backlinks can be copied until doomsday without their marginal effects won’t add up to overtaking you in the rankings.
Is it just a link in a comment? Perfect.
Is it a useless directory? Ok, now I need to nuance my tip.
When I started out in SEO, I got links from a boatload of free directories. It was what I knew and what I could afford to do, as a newb. Know what that did?
Got me a PageRank 5 in 3 months. That’s what.
But the killer part is that I couldn’t rank even for ridiculously non-competitive terms I wanted to rank for. Why?
Simple: I had unwittingly tied myself up in the sandbox. That’s where little sites that aren’t trusted by the biG kid go to play, isolated from all the others. You get a bunch of poor quality links like a load of freebie directories, and the net result is that you sit in the sandbox.
So then what do you do? You get a lot of trusted links first… then you make it dirty. You need to balance things out to avoid shooting yourself in the foot.
By now you’re probably wondering, “What the heck is a trusted link, then?”
If you thought this post was interesting, add my RSS feed to your reader (that page also allows you to subscribe by email; both options are free). If you want some help doing link building, email me or call me.