Can Affiliate Programs Work For Charity?

Author: Gab Goldenberg

Charities already raise a lot of money by word of mouth marketing, with friends being friends and so forth…

Is it plausible that online, charities might use affiliate programs to bring in more money?

On the one hand, I can see lots of people jumping at the opportunity, and more money at least in the short term.

On the other hand, I can see a cynicism arising as soon as donors find out that some people promoting a charity are getting kickbacks.

And then they may carry that cynicism over to their [non-affiliate] friends who promoted that charity to them…

In short, I can see a lot of social havoc if charities do the wrong way…

But I can also imagine some nice revenues if charities do it the right way, selecting affiliates with impersonal sites such as news corporations.

You can then assume that’s an ad like the rest of it…

Can charities use affiliate marketing?

sroiadmin
Author: sroiadmin