I just logged in to my friend Ann Smarty’s My Blog Guest forum for finding guest posts and was treated to a delightful surprise: two genius new features for improving your followup.

Under a message box, within the private message area, are two checkboxes that read as follows:

• Notify me if the recipient does not read the message more than a week.
• Remind me to write again if the user does not answer within a week.

How helpful is that for avoiding forgetting to followup with prospects and leads?

Nicely done! For more on usability at MyBlogGuest, check out this interview I ran with Ann on the topic.

You can visit my usability category for more on the topic (and CRO) in general.