Are competitors mining your backlinks with tools like Yahoo! Site Explorer, Linkscape and Majestic SEO? Just because they can check your backlinks out, doesn’t mean you should make life easy by giving good data to their link building tools.
So here’s how to dirty the data that competitors see when using backlink checking tools or hub finders.
After my previous great experiences going to you for advice, I thought I’d ask how I should go about creating my “Best Of” page? In particular, I’m interested in 2 things:
1) What posts belong there?
2) How should I highlight the page? I used to have a best of the page in my main navigation, but it got very few clicks. I’d like to perhaps try a different approach – what would you guys suggest?
Here’s what I’ve been reading for the past few months. Most of these are excellent, and I encourage you guys to get your own copy. (more…)
… And Based On That Projected ROI, Get Management Buy-In, Set Priorities and Spend Time Wisely.
Does the legal team or your boss absolutely insist on having a splash page? Here’s a tip to SEO the homepage in the search engines despite the splash. It’s untested as of yet, but I feel it’s good enough to be worth a try.
Are you ready?
by One Good Bumblebee
From the Seattle Times today (read in print version) comes a story headlined: “Google Says It Will Challenge Amazon On Electronic Books.” Loyal readers of mine would have known this was coming 7 months ago. Here are a few choice excerpts from my old post: (more…)
By observing patterns in visitor intent and demographics, conversion optimization and redesigns can be planned more intelligently. The patterns you identify can be used to create personas. Through my use of 4Q visitor surveys, I’ve learned the top reasons people visit SEO ROI Services and developed corresponding personas.
What’s a persona? (more…)
Normally, a 404 Not Found error is shown to visitors when they try to visit a non-existent page. But what about when there is a page there, only it doesn’t have what they want – what do you do then? One solution is to offer them a link to the right page, duh! It sounds simple, but it can actually be a bit tricky. Another is to update the page and answer people’s questions. (more…)
1. Do you need social proof? “As Seen In [the following media]” is a popular and well-trusted form of social proof. So next time you run a campaign, why not hit up Google News for inspiration, plus the internal search functions of major news networks and trade publications? (more…)
Aha! I finally realized why measuring relationships is the best way to measure social media results! Two words: Opportunity Cost. (more…)
by jalb If you’re using captchas to protect your forms or other forms of logic, you’re probably finding that you’re still getting spammed despite the captcha.
Well, here is a new idea for you to beat those captcha cracka bots, and some ways to implement it. (more…)
Officially, SEO best practices say you can’t use those beautiful branded fonts in that pictures-of-text for your headings. And conversion best practices say that you may not always want to use keywords in the headings – just use whatever converts best. So wrapping an image with keyword-rich text in h1 tags is not the solution.
So how do you make the web designers and brand managers and conversion experts and SEO pros play nice and get along? Make the SEO boss and force the others to do his bidding, lest he throws fire and brimstone at them from his raging chariot, duh.
More seriously, here’s a neat little workaround. (more…)
Over the past year, I’ve had this site rank for a number of terms, after blogging about them, mostly on the strength of its own domain authority. The catch is that over time, (more…)
A while back someone in the search community recommended I get a form fill extension (more…)
Link buying advice often sounds something like, “Get links from relevant sites and pages for the greatest boost to your rankings.” Link buying advice is often wrong.
According to everyone’s favorite content network guru, keyword selection on the content network needs to be based on demographics. That’s why I saw the following weight-loss ads on a page that had nothing to do with weight loss, and nor did the site hosting the page. (more…)
I’ve written before about what I see as the correct paradigm for measuring social media success: the strength of the relationships you’ve built. I’ve been aware of FriendFeed for a while, but I wasn’t aware of what it was precise. And more importantly, I didn’t know that it had an API.
Kevin Kelly recently wrote about how you can sell something that might otherwise be obtained for free. I disagree with his premises: (more…)
Standard conversion advice says remove navigation from the landing page (at least for lead generation landers). Standard SEO says use links. The next best thing would be to put the navigation out of sight, in the footer, and have your calls to action above that so visitors won’t use your navigation to leave your page.
But if you put the nav in the footer, it might get less search engine trust, precisely because folks don’t use footer navigation. What’s a conversion minded SEO to do? Here are 4 options to play navigation peekaboo with search engines and humans to convert your SEO traffic better. Blackhats use some forms of this, but I think I’ve also thought of original twists https://web.archive.org/web/20100102005503/http://seoroi.com/seo-roi-quality/how-navigation-peekaboo-converts-seo-traffic-better/#more-286 too. (more…)
“ROI- are you kidding! did Columbus know what the ROI was before he went out and discovered the new world?”
Sounds like an inhouse sem tasked with doing SEO projections.
What is crowd clout? It’s a trend identified by Trend Watching whereby consumers congregate at a given merchant’s store and get a discount for buying in bulk. As I was reading Inc magazine’s article on a restaurant saving money and again when I dropped by Cesar Serna’s blog , I was reminded of this idea I had to adapt the restaurant’s technique and crowd clout to online marketing. (more…)
This post is about search… but first, a little anecdote. I was playing poker with some buddies this weekend, and it reminded me of a thought I have often had about my friend Jon’s bluffs: he’s very successful at finding that threshold “pain level” above which our other friend Will and I are hesitant to call the bluff. That is, he knows what the minimum raise is that he needs to make to intimidate us out of the pot. Typically it’s about 3-4 times the big blind. (more…)
Aaron Wall hasn’t written extensively on WP blog security in the past, to my knowledge. However, he knows it’s a topic likely to be popular with the general blogger community and not too technical to push them away, while still being meaty and fresh enough to appeal to his regular SEO audience. (more…)
Facebook offers the best demographic and niche targeting in existence on any ad network, anywhere. Is it any surprise, therefore, that it’s an extremely fertile grounds for recruiting? Here’s how a recruitment agency developed around Facebook ads could become a major player in the staff hiring game. (more…)
In the past few years, the three big engines have spent big dollars on acquiring data. Now free and/or affordable tools are making search data available to any SEO with a few bucks to spare. In this post, I’d like to share with you what I see as an emerging trend and one around which new businesses can be built. (more…)
With Google preparing to monopolize online shopping, webmasters everywhere need to be asking themselves what businesses they can build independent of those odd entities we call search engines. Over the next few days/weeks, I will share some back-of-the-envelope business models I’ve considered but not implemented for lack of time. Today I’m going to share a Facebook app idea adapted from Lucas Ng’s original take. (more…)
Are domain names the internet’s real estate? Can keyword research be considered intellectual property? I put these and other questions to Eric Goldman and Mark J Rosenberg, both of whom are speaking on SES San Jose’s legal panel. (Clarification: This is an interview, not coverage of an SES session.)
25) 25 Tips on writing good titles. (more…)
In the world of business, lots of figures are thrown around. There’s a whole school of thought in the world of investing that only looks at a company’s financial statements and decides whether or not to buy their stock based on those numbers. The most important factor of all, (more…)
There are about 2.5 million executable files in Google’s index:
“Results 1 – 10 of about 2,470,000 for filetype:exe” – http://www.google.com/search?q=filetype%3Aexe. (more…)
Aaron Wall claimed, in Strategic Content Based Link Building, that you could gain $10,000 worth of links with two days of work. That’s a lot of hyperbole, which goes back to how I didn’t make 3K in a week. My 3K post and my criticism in the comments on Aaron’s post is at the heart of this post’s idea: (more…)
David Mihm – web designer and local seo extraordinaire – recently asked me to participate in his local SEO ranking factors survey. And it got me thinking as to how a search engineer might consider the usefulness in ranking sites of any particular factor. Let’s see what the thought process in this part of a search engineer’s workday is like. (more…)
The answer came to me while reading up on advertising. Studies show it takes a certain frequency – most people place it around 7 times – for an ad and its message to be remembered. It would obviously be silly to just credit the last impression for finally getting the target consumer to get the advertiser’s point when the other 6 clearly were part of the process. Yet that’s a question many pro marketers have! (more…)
Ok, I’ve actually been to SMX Advanced, where I spoke, celebrated my 21st birthday, during which I devoured delicious homemade cake (thanks mom!), been helping Ice.com Jewelry fix their SEO issues, which meant auditing and now planning implementation, and handling other stuff too besides!
After regaling you all with the wonderfully exciting tale of what I’ve been up to for the past week and change, I feel I should also clarify that Google maps guide Jen has suggested a solution (more…)
At SMX West (yes, West; I’ll talk about the awesomeness that was SMX Advanced soon), one of the most interesting things I learned was that an advertiser who spent $30,000 on banners saw a 20% lift in branded search. When you consider how well branded search converts, that’s good news, especially if that demand lasts (for the caveats on measuring true branded search ROI see “What Every SEO Needs to Know About Branded Search“). This post is going to explain how you can use the link graph to get similar lifts in your branded search, (more…)
At the Domain Roundtable, Matt Cutts said that Google will cut down any sites that get sold back to zero ranking value. So after a site has built up SEO strength for a few years, the asset could be worthless on the search market because Google – which controls the overwhelming majority of North American and most Western search – makes the rules.
This is clearly unfair to webmasters. Not to mention that the Fortune 500 are again on a different playing field, because their purchases are just mergers and acquisitions, not “site purchases”… (more…)
Want to find out competitors’ keywords? Here’s how to find what keywords competitors use on their sites – and protect your own!
You’re likely to see some of these in future posts here and aroud the various lovely places that take my stories. So check out as many of them as you have time for, cuz there are some real sweet ones in here.
Diorex doesn’t blog anymore, so Smaxor republished some of his classics. (more…)
Welcome Search Newz visitors! It seems that Search Newz’s syndicated version of my article, “If You Listened When Google Announced Submarine Crawling,” which follows up the one you’re seeing now, forgot to link to an important Matt Cutts video. So there’s the link to help you out. Anyways, on with the show – here’s what submarine crawling is all about, as interpreted from Matt Cutts’ explanations.
Matt Cutts’ post and this Webmaster Central post recently explained that “high quality” sites are being given special treatment – submarine crawling.
We all know that links from high quality sites are more valuable than those from average or mediocre sites. Now, Matt and Google have given us a new measurement for finding high quality sites – submarine crawling – and thus high quality link prospects.
Russian Submarine courtesy of Orpheus Grey.
So WHAT is Submarine Crawling? (more…)
I’m in a crap situation, and I need to learn to say no. First, because saying yes is eating into my own time and second because I’m embarassed to admit that I voted for friends’ submissions that were average and not really deserving of votes. (more…)
First, I present to you this amusing little email: (more…)
Aaron Wall is a teacher, SEO, marketing expert and generally a very bright guy [obviously, he agreed to do an interview with me ]. Beyond the site we all know and love, he’s also the man behind Search Engine History, Blackhat SEO and a variety of others. Most of you reading this probably know these things, so let’s just move on with the interview. As always, there’ll be free dofollow links in updates to the post for intelligent comments and particularly if you find the source for some of these questions…
1) Where do you think are the most promising areas for testing and experimenting, as far as discovering new, actionable SEO insights?
- I think studying psychology and sociology are key areas for growth. (more…)
Google AdSense unit image courtesy of Frank O’Dwyer.
- Put Adsense on the page from which you want to sell/buy a text link.
- Take a screenshot (more…)
Scratchpad, for those of you who don’t know, is my informal column. Take the ideas for what they’re worth and ignore the style.
Q1: What is the best measure of attention equity? Links? Daily visitors? Repeat visitors? Subscribers? Trends in the prior statistics? Something else?
- If knowledge is power;
- If information is knowledge;
- And if Google is organizing – and, more importantly, distributing – the world’s information;
Then isn’t Google the single most powerful organization in the world?
I wanted to write about bigger picture strategies – plans featuring big ideas – rather than tactics. What follows is a mix of such plans and big picture ideas that, while not quite tactics, don’t fit as strategy either. At the same time, I’m trying to be more concise, so this is shorter than other things I’ve been writing. (more…)
Actually, I didn’t. And that’s why this post matters. (more…)
I’m a Bookworm. Really. So I’d say I’m reasonably well-placed to give out some Charity Awards for for Search Education. The way it’s going to work is that everyone who wins an award gets a shiny badge and has their name added to the donation I’m making to the Africa Is Real charity. They’re a Montreal group started by some friends I met at the OWN conference. (more…)
I was chatting with Ann (she of the SEO Smarts) the other day about measuring social media efforts. What follows are a few ideas on how measure that, as well as a related metric that might help you identify linkerati who’ve visited your blog. If you like this post, I encourage you to subscribe. My other material is just like this. (more…)
Duncan Watts claims that the Influentials theory is nonsense, yet if he were to think critically about his own work, he’d see that there are many flaws to it. (Hat tip to Maki for sphinning the Fast Company piece on Watts.) Influence still matters.
Was Mass Marketing Effective Or Was It Personal Networks Operating? (more…)
I’ve guest-posted at Dave Harris’ Huomah, sharing some linkbait ideas I had lying around for linkbait pieces which you’re welcome to develop! If you like it, also please do Sphinn the post. It also ties in to guest-writing I did at Pandia on succesful linkbait’s characteristics. And speaking of influencing people to link to you and/or sphinn your stuff, check out my most recent article, On Motivation and Influence. If you like it, a sphinn would also be appreciated. I put about a dozen hours into it and am really proud of that, so it would mean a lot if you could help it go hot.
Besides all that, I’m going to make the traditional invitation for you to sphinn that too ;).
Check those out, and if you like them, be sure to subscribe to my RSS feed if you like my materail
What follows is a letter I wrote late one night out of anger, frustration, depression, pain and a desire to get my feelings off my chest so that I could finally fall asleep. I’ll be using it to illustrate and explain the two most important elements of human behaviour: motivation and influence.
The former is the explanation as to why someone behaves a certain way, and the latter explains (more…)
I know that aggressive ad positioning, especially when your site is new, are a flag for spam with Google’s algorithms. I created a blog on fishing once that had ads in the topleft and in much of the sidebar, which led to me having to make it through a Captcha for each post. What’s interesting to me now is the question, does aggressive ad publishing decrease PageRank? (more…)
A Further 26% Shop Online and Make Their Purchases Offline
Facebook Polling has discovered that 55% of Facebook users aged 35-49 have shopped and bought at least a couple of things online this year. Those who said that they shop and buy online regularly comprised the largest group of poll respondents, at 31%. This new data reveals a trend away from the scepticism about ecommerce that was more prevalent in past years.
The poll, conducted through Facebook by search engine optimization and internet marketing firm SEO ROI, reveals growing comfort with ecommerce amongst consumers. (more…)
A question I’ve been asked a lot recently is “Can SEO be automated? Can I just get some software or hardware that’ll do the job automatically and get my site ranked at the top of the SERPs for my keywords?”
No, you can’t automate it.
First of all, search engine optimization’s foundation and core is about building links. Take the example of Google-bombing, where many people link to a certain webpage with the same anchor text, in a concerted attempt to have that page rank for the words in the anchor text, even though that page is not trying to rank for those keywords. This technique was succesfully used on several occasions and serves to demonstrate the power of link-building.
Now consider how you go about building those links. (more…)