Are domain names the internet’s real estate? Can keyword research be considered intellectual property? I put these and other questions to Eric Goldman and Mark J Rosenberg, both of whom are speaking on SES San Jose’s legal panel.

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Curious why you should subscribe? The best reason I can give is that you'll find original ideas here. Not rehashed, generic beginner tips like "Top 5 Ways To Write A Great Title" On a related note, if you need SEO services, here's where to get more information.

While I’m usually not the one to swear on a professional blog, there are exceptional occasions where it’s appropriate, and this is one of them. I’m waaaaaay overdue for a links post, and there are so many quality ones here, that I had to use my affiliate friend’s expression. (more…)

25) 25 Tips on writing good titles. (more…)

Besides cloning expired sites (being sure to buy the rights to stay legal, of course; hat tip Stephan Spencer), Archive.org’s Wayback Machine has plenty of uses. Here are some I’ve considered. (more…)

I’m looking for some landing pages to be designed and coded up as Wordpress pages. Why? So that I can grow my network of idea distributors. Go join the fun!

In the world of business, lots of figures are thrown around. There’s a whole school of thought in the world of investing that only looks at a company’s financial statements and decides whether or not to buy their stock based on those numbers. The most important factor of all, (more…)

There are about 2.5 million executable files in Google’s index:
“Results 1 - 10 of about 2,470,000 for filetype:exe” - http://www.google.com/search?q=filetype%3Aexe. (more…)

Aaron Wall claimed, in Strategic Content Based Link Building, that you could gain $10,000 worth of links with two days of work. That’s a lot of hyperbole, which goes back to how I didn’t make 3K in a week. My 3K post and my criticism in the comments on Aaron’s post is at the heart of this post’s idea: (more…)

David Mihm - web designer and local seo extraordinaire - recently asked me to participate in his local SEO ranking factors survey. And it got me thinking as to how a search engineer might consider the usefulness in ranking sites of any particular factor. Let’s see what the thought process in this part of a search engineer’s workday is like. (more…)

The answer came to me while reading up on advertising. Studies show it takes a certain frequency - most people place it around 7 times - for an ad and its message to be remembered. It would obviously be silly to just credit the last impression for finally getting the target consumer to get the advertiser’s point when the other 6 clearly were part of the process. Yet that’s a question many pro marketers have!

“Do we credit the first click or the last click for this conversion?”

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