Here is the final campaign data of my two Facebook flyer campaigns, both of which were terminated December 3rd. All things told, spending under $2 for about 30,000 impressions seems like a sweet deal to me! Plus, I got some clicks and awareness, and it helped me make a good industry connection that has since translated into a few links. So while Aaron paid $500 for links through AdWords, my results seem to have been similar (OK, so you can’t compare newspaper links to industry links, but still) for much lower cost :).
I tried copy-pasting the table from my Facebook report, but it ended up only showing one line of data. So I’ve changed the copy-paste to attempt to show you both campaigns. The column headers that have consequently been omitted read:
Campaign Name | Date Range | # Clicks | # Impressions | CTR (%) | Max CPC | Avg. CPC | Dly. Budget | Total Spent.
So on the first campaign, Want to Make Extra Money?, running from Oct 30 to Dec 2nd (i.e. they were no longer running the 3rd), I got 16 clicks on 22,113 impressions. The CTR in % is thus 0.072. I was topping my bids at 8 cents and ended up paying an average 7 cents. My daily budget of $5 was never reached obviously, as my total spent on the campaign was just $1.13.
| Want to Make Extra Money? Completed |
Oct 30 to Dec 02 | 16 | 22,113 | 0.072 | 0.08 | 0.07 | 5.00 | 1.13 |
The other campaign, which was a bit of a trial grounds, got 6 clicks on 7,492 impressions, for a total cost under a quarter. Because I was bidding less per click, this one ran more sporadically (though erratic impression volume seems to be inherent with the system, from what I’ve seen) getting 1000+ impressions some days and none others.
| Date | Clicks | Impressions | CTR (%) | Avg CPC | Total Budget Used |
|---|---|---|---|---|---|
| Dec 01, 2007 | 0 | 452 | 0.000 | 0.00 | 0.00 |
| Nov 30, 2007 | 0 | 277 | 0.000 | 0.00 | 0.00 |
| Nov 29, 2007 | 0 | 50 | 0.000 | 0.00 | 0.00 |
| Nov 28, 2007 | 0 | 143 | 0.000 | 0.00 | 0.00 |
| Nov 27, 2007 | 1 | 343 | 0.292 | 0.08 | 0.08 |
| Nov 26, 2007 | 0 | 162 | 0.000 | 0.00 | 0.00 |
|
| Date | Clicks | Impressions | CTR (%) | Avg CPC | Total Budget Used |
|---|---|---|---|---|---|
| Nov 17, 2007 | 0 | 763 | 0.000 | 0.00 | 0.00 |
| Nov 16, 2007 | 0 | 665 | 0.000 | 0.00 | 0.00 |
| Nov 15, 2007 | 0 | 605 | 0.000 | 0.00 | 0.00 |
| Nov 14, 2007 | 0 | 214 | 0.000 | 0.00 | 0.00 |
| Nov 13, 2007 | 0 | 652 | 0.000 | 0.00 | 0.00 |
| Nov 12, 2007 | 1 | 920 | 0.109 | 0.08 | 0.08 |
On a related note, you might not have noticed, but there’s new Facebook advertising fare to be had: Facebook profile page ads by Weblo (story tip from Marty & aimClear).
