By: 5 Things MSN Must Do To Gain Search Share

5 Things MSN Must Do To Gain Search Share — Fri, 30 Jan 2009 17:43:00 +0000

[...] One trick to making this viable over a regular joe’s Facebook advertising app is to get the search bar right in the top-left near the people/group/event search bar. Google could get an app in (or not, if that’s in your legal agreement with Facebook?) or someone else could, but mass adoption will be a lot easier with the mass distribution a properly located searchbar affords you (as opposed to being buried under other apps, or even just on some profile pages and not others). Like I said, I’d like to claim the Google-killer, MSN-search-share-booster-grower-increaser-gainer-enhancer-taker-developer-other-conceivable-longtail-keyword for growth (nothing dirty, please) idea as my own but the truth is that this idea (albeit perhaps more fleshed out) comes from the always-brilliant Lucas Ng, of Fairfax Digital Media. I knew that should have been my presentation at FacebookCamp (I did advertising)! [...]

Comments on: Presentation on Facebook Ads | NOT An “Advertising Presentation”

By: 5 Things MSN Must Do To Gain Search Share