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5 Search Marketing Events to Visit This Year

Search marketing is a key part of launching and maintaining any successful website, but it can be tough to stay on top of things in that area, no matter your niche. Constant algorithm updates and thousands of new websites coming on the scene daily are enough to keep you on your toes, and that means diving into the concept of search marketing wholeheartedly in order to stay ahead of the competition!

If you want to be successful on the web, you simply can’t ignore Google and friends! Here are five search marketing events to visit this year:

1. Search Exchange Conference

Search Exchange Conference

Widely recognized as one of the leading events for professionals looking to immerse themselves in the latest search marketing tactics, the Search Exchange Conference is an excellent place for beginners and old marketing hands alike, with workshops and speakers focusing on everything from the early basics to the most advanced SEO and SEM tactics.

When and Where: Visit the charming city of Charlotte, North Carolina from July 29-31, 2013 for the Search Exchange Conference, giving you access to some of the brightest minds in the search marketing niche.

2. Inbound 2013

Inbound 2013

Considered the ultimate get-together for search marketers and link builders, the Inbound 2013 event is the place to be if gaining insight on what it takes to be a successful web marketer in all areas of the game is your goal!

When and Where: You’ll need to check out the Hynes Convention Center in Boston, Massachusetts from August 19-22, 2013 for the 2013 iteration of the Inbound search marketing conference. If you plan to stay and check out the surrounding beauty of New England, visit Cheapcarrental.net for great rates on rental cars in the area!

3. SEM Strategy Workshop

SEM Strategy Workshop

The SEM Strategy Workshop is an event aimed at lifting web content marketers to new heights with their search marketing efforts, using a two-day agenda to start with the basics and lead attendees through the many skills needed to effectively utilize Google and company for increased web traffic.

Whether you’re a marketer, an SEO specialist, or simply an online publisher, you’ll find a wealth of information at this 48 hour event in Zurich that will help you to be better at everything that you do!

When and Where: The beautiful European capital of Zurich, Switzerland will play host to this year’s SEM Strategy Workshop from September 10-11, 2013. Here are more business events around the world.

4. Pubcon Las Vegas

Pubcon Las Vegas

Considered one of the premiere events for social media enthusiasts and search engine marketers alike, Pubcon Las Vegas brings together some of the best and brightest minds in the industry to discuss the latest trends and tactics being utilized by online publishers and e-commerce experts, helping to give you a leg up on the competition where your own web efforts are concerned.

Taking place over a full four days, Pubcon 2013 will feature a variety of workshops and keynotes, each focusing on a different aspect of effective online marketing, and coming together to give you a broad look at what it takes to be a successful web professional, now and into the future.

When and Where: Giving you the perfect excuse to combine professional growth with personal relaxation, Pubcon 2013 is set for a date in glitzy Las Vegas, Nevada from October 21-24, 2013!

5. Marketing Festival

Marketing Festival

Embracing all things related to advertising, with a special focus on search engine marketing, the Marketing Festival, set to be held in the Czech Republic later this year, offers you the opportunity to turn your online efforts into true success stories by teaching you the inside tricks and tips that you need to surpass the competition and take your publishing and e-commerce endeavors to a whole new plane.

When and Where: The city of Brno, Czech Republic will set the stage for the Marketing Festival from November 22-23, 2013, giving you a great opportunity to explore the charm of central Europe before and after! Here are more European marketing events to come.


Can You Tell Me If This Is A New Algo Loophole? Does Link Disavowal Enable Mafia-Style Link Laundering?

The new link disavowal tools seem to create a unique, certainly unintended opportunity for SEOs to get short term AND long term results via “link laundering.” This is a new algorithm loophole it seems, spam which resembles the mafia’s (and Russian and Iranian governments’) money laundering tactics. I’d love to hear your comments on this. (more…)


How To Fight Web Scrapers Outranking You With Your Content

This is a guest post from Everett Sizemore, who is an eCommerce SEO consultant operating off his 38 acre farm in the Blue Ridge mountains of Virginia. He enjoys gardening, collecting eggs and tackling tough SEO problems.

Want to fight the scrapers outranking you with your own content post-Panda?

Google is losing the war against content scrapers and we’re the ones paying the price. It has gotten even worse since Panda, despite efforts to fix the problem. I know of several dozen websites that are being outranked by scrapers.

While Google might hope we’re going to do their job for them with tags like rel canonical, and rel author, this problem isn’g going away any time soon. You know things are bad when powerhouses like TIME.com are outranked by sites like this.

Fortunately, there are many ways to keep sites from scraping your content, (more…)


Check Links For Viruses & Build Links Faster!

Fellow Canadian SEO, Melanie Nathan, recently wrote an interesting guest post for Search Engine People on the reciprocity approach to link building. This method is the traditional approach of pointing out 404s, links going to malware-infected sites and so on.
(more…)


SEO & CRO – Common Balancing Problems and Solutions – Pubcon Las Vegas

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Google Is Fine With Guest Posts

I recently read Rhys Wynne’s interpretation of John Mueller’s comment that it’s better to add content on your own site than to add it elsewhere. I disagree strongly that this is the right reading of John’s comment. There are numerous other readings of it:

- A bunch of links to a thin site (e.g. without valuable content) doesn’t make that site a positive user experience. So don’t guest post at the expense/neglect of your own site. (more…)


Does It Matter If You Use WWW For SEO? (SEO FAQ)

Question: Does it matter for my site’s SEO in Google or other search engines if I use www in the domain name? For example, do I need to use http://www.example.com or can i use http://example.com ?

(more…)


How Legal Fictions Can Break Google’s Paradigms on Greyhat SEO

Legal fictions can be used by greyhat SEOs to overcome Google’s nearsighted paradigms on buying websites and buying links. While Google is trying to pass off its guidelines as law – and is succeeding in convincing some people of that fact* – the facts are otherwise, and my two-post series on the topic will show that the law can actually enable people to skirt Google’s techniques and expose its faults. (more…)


Google Slaughters Wall & Inman, But Amazon Survives

Google killed former SEOmoz CTO Matt Inman’s widgetbait because some Guardian reporter didn’t like it and wrote his negative opinion up. Then Aaron Wall was unlucky enough to trust a jerk who asked Matt Cutts about Aaron’s affiliate program based linkbuilding.

The question is: Will Amazon get a beat-down too? For their (more…)


Can SEO be Automated?

A question I’ve been asked a lot recently is “Can SEO be automated? Can I just get some software or hardware that’ll do the job automatically and get my site ranked at the top of the SERPs for my keywords?”

No, you can’t automate it.

First of all, search engine optimization’s foundation and core is about building links. Take the example of Google-bombing, where many people link to a certain webpage with the same anchor text, in a concerted attempt to have that page rank for the words in the anchor text, even though that page is not trying to rank for those keywords. This technique was succesfully used on several occasions and serves to demonstrate the power of link-building.

Now consider how you go about building those links. (more…)