I recently took my own endorsement advice and bought access to Spyfu for a PPC campaign I’m managing, which is having CTR trouble on some keywords.

Besides my use for my own campaign, the Spyfu membership – especially Domain Ad History tool – was useful in critically appraising this post from Epiphany, which discusses how Lego are apparently not buying keywords they’re targeting for SEO, an apparently obvious mistake. (more…)

Here are comments taken from my 4Q visitor surveys during the past 6 months, regarding how annoying these visitors find the immediate appearance of 4Q’s visitor survey. An exit popover would be a much better way of doing this, and here’s proof. (more…)

Jimmy writes,

“I saw someone write to be careful or use the ilb in moderation to avoid getting penalized or something like that.

What are your thoughts on best practices?” (more…)

Guides

http://articles.sitepoint.com/article/designing-for-mobile-web
http://mashable.com/2009/11/26/mobile-web-design/
http://abduzeedo.com/mobile-web-design
http://www.scribd.com/doc/20946338/Great-Mobile-Landing-Pages – A useful presentation for beginners. The authors created Movitas, which has the most affordable WYSIWYG mobile page creator I found. (Besides the free, uber-basic Movylo.)

Mobile Web Design Galleries
http://www.mobileawesomeness.com/mobile-web-resources/ – A blog and design gallery with useful resources linked
http://www.mobisitegalore.com/index.html – Another gallery

WYSIWYGs

https://movitas.com/Movitas/pricingComparison.aspx
http://www.tekora.com/en/ – Another mobile WYSIWYG
Very basic: http://www.movylo.com/
Really pricey: http://mobify.me/features/

Slice Shops Turn PSD and AI Graphics Into XHTML, WML etc

http://www.mobilizetoday.com/xhtml-conversion – Seemed to have pretty affordable pricing for slicing up graphics into mobile landers, but it wasn’t clear if they’d do WML either…
https://w3-markup.com/ – A site that will slice your graphics into a working lander, but they don’t do WML. Use them if your target is newer devices that can support 320px wide graphics etc.
http://www.zestadz.com/help/help_landing_page_tool – Unclear if you need to use Zestadz to get their tool, however.

If you liked this post on mobile tools and resources, add my rss feed to your reader!

I was reading this post by Ann Smarty on SalesForce’s brilliant WP plugin, and it reminded of recent news from BuzzStream. BuzzStream are like a Customer Relationship Management (CRM) software, but for link prospects. And they just added Twitter functionality.

Any link builder worth his salt knows that the best links are about repeatability.
And relationships are a big part of making links repeatable.
Twitter builds relationships.
Ergo, Twitter makes repeatable links possible.

It used to be the case that you had to copy-paste or do manual data entry if you were building relationships for clients on Twitter and using BuzzStream as your link prospect manager.
Now you can just synchronize Twitter and BuzzStream and your efforts will be pulled in directly.

Win!

Longtime readers will recall that human resource managers should be measuring social media for your company. This also ties in to using Twitter as a community, which imho is more efficient than seeing it as a broadcast platform.

If you like this post on tools/social/link building, check out my advanced SEO book and get a free chapter.

Read my latest usability column for Search Engine Land, a review of usability testing tool Usabilla.

On a related note, I published a review of UserTesting.com not long ago. Before that, (more…)

(We’re continuing our SphinnCon deadblogging, this time with coverage of the web analytics panel. Previously we’d been discussing analytics with a internal search case study from Adi Reguev, and PPC with material from Naomi Sela on the content network, ad writing and split testing with Ophir Cohen and Dan Perach, and mixed link building / ppc notes from my panel/ Dan Sumeruck.)

Michal Neufeld – Google Analytics – Tying Adwords Into Analytics

Some pros of tying the two together:
- Understand the whole funnel, from search to site exit
- Instant and granular view of ROI on AdWords (more…)

I knew for a while that I wanted to try out UserTesting.com, based on the referrals from my friends at Closed Loop Marketing and various blogs on usability I read (Future Now, Usability Post), but I never really had the opportunity to go ahead and get on it. (more…)

My friend Marios Alexandrou, an advanced SEO who loves to test ranking factors, worked with my programmer to update the popular WordPress plugin I had built, Internal Link Building. (more…)