Ever needed to send a link request but lacked anything better than “webmaster@site.com” as a contact address? I’ve been back to basics with a client recently, and of course this classic situation has come up. Here are a few tools/tricks I’m using to get more information to personalize the email/phone call and increase the success rate:
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Need A Free Ebook Directory? Here’s the Ebook Directory list….
Hat tip to Eric Ward for telling me about ebook publishing as a link building technique. It obviously helps more if those ebooks are free. Check out Eric’s link opportunity alert newsletter for more…
It’s no secret that editorial links are typically relationship driven, but who has time to build relationships? That’s why we talk at each other in ephemeral tweets that last 140 characters … if you had that kind of lasting power in your relations with your wife, a divorce would not be long in coming! (more…)
This guest post is by Andrew Breen of Outshine Online Marketing who offers SEO, PPC management, and CRO services. We met at SMX West a few years ago and he recently got back in touch to see about guest posting… I suspect this technique is how he found out about me taking guest posts 
!
ScrapeBox kicks butt for link building. It has dramatically sped up my link building process more than any other tool I’ve used. This post will show you exactly how I use ScrapeBox to find dozens of high quality guest blogging opportunities – in minutes instead of hours.
What the heck is ScrapeBox?
Did you know I used to rank #3 for SEO on Google.ca – without being logged in or anything – behind only two Wikipedia results? So de facto, I was the #1 top ranking SEO in the country 
. (more…)
This guest post is by Ben Jackson, founder of SEO Discovery, an SEO blog with free tutorials, link building strategies, and more.
This is a case study of my broken link building campaign. These are the steps I took, the successes I had, and the mistakes I made.
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The following is a guest post from James Agate, the SEO director at Skyrocket SEO, a leader in eCommerce SEO & Conversion Optimisation for small and medium sized online retailers.
eCommerce SEO is a unique beast. There are technical issues to consider, scalability challenges to think about and countless other opportunities and drawbacks that need to be taken into account. We work a great deal in the eCommerce space; here are some of the ways I know will take your or your client’s business to the next level.
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Full disclosure: I’m getting a free review copy for this review.
Eric Ward, aka Link Moses, has been at link building since the bad old days when Yahoo Directory actually was a place to start your search (imagine!). More importantly, the man is great at unearthing very high quality link opportunities, often hubs, that would go for $500 – $1000 / pop if you were paying true value for time.
Eric’s subscription newsletter is available very affordably – $8/month!
What’s nice is that the newsletter isn’t rehashing directories everyone knows. For example, were you aware that you can get into Encyclopedia Britannica? Or that there are specialized search engines for boating and biology?
One thing in particular that I’d never considered was how PageRank is partly dependent on how specific a page’s topic is. The wider your appeal, the more links you can gain and thus obtain more PageRank. But the more narrowly and specifically you cover a topic, the fewer the people that might link to you. Conversely, narrower treatments will often answer a searcher’s intent better than general pages. I won’t share Eric’s examples, but he demonstrated his case well with some particular SERPs.
(For people wondering how my book compares to Eric’s newsletter, the purposes and learning are different. While I have a section on link building tactics, my book is on all of advanced SEO, including converting SEO traffic, keyword research and other miscellaneous tasks. Further, I also teach you the creative thinking to invent your own link acquisition tactics. Hence the book being in the $100 price range.)
Finally, Eric discusses free tools like Firefox extensions few people know about… sure to be appreciated by people spending most of their time on the link hunt.
Liked this post? Get a free chapter from my book, on how to massively scale link building without social media!
I’ve been digging into online marketing tools and to my chagrin, most want an annual fee (or one time payment usually roughly equivalent). It’s the rise of SAAS…
Email: (more…)
In a thought-provoking article, Russ Virante of Virante SEO asks whether, instead of manually checking through competitors’ backlink profiles, it’s perhaps possible to automate the analysis, at least to dig for paid links. He suggests that by using SEOmoz’s link index, and comparing the numbers on some backlink profile metrics against those of Wikipedia [which has never manipulated its backlink profile], it’s possible to get an idea o how natural a site’s backlink profile is. (more…)
It seems whenever BuzzStream send out an email with new product features for their link building CRM software, I’m highly impressed with the value they’ve added to their product. It’s a great competitive differentiation they’re building, and in my eyes, highly worth it for any link builder regularly building links manually. (more…)
I recently came across what is to me a new SEO problem.
A site I consult with has some thin pages with a handful of ads at the top, some relevant local content sourced from a third party beneath that…
and a bunch of inbound links to said pages. Not just any links, but links from powerful news sites. My impression is that said links are paid (sidebar links, anchor text… nice number of footprints.) (more…)
In Adam Audette‘s recent link building column (via Wiep’s link roundup), he claims to have failed at link building (or more accurately, client relations). The client – a major corporation with 10 big websites – wanted results in a short time frame, so instead of going for high quality links that take time to build, Adam went for “freebie” links like profile links in order to boost up particular URLs on client sites.
As a result, though the SEO results were there, Adam’s client saw unimpressive reports about the actual links, so they left.
Adam blames himself for abandoning his normal M.O. and going for the easy links.
Did Adam really make a mistake though? (more…)
Hey Ladies and Gents!
Did you miss SphinnCon 2011? Sucks to be you! Fortunately, Elan Perach got a bunch of pics, videos and slides from the show.
Here’s the video of my own preso, on delegating and scaling link building.
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As you know, hubs are a great source of editorial links, i.e. they carry a lot of trust. Once you’ve found a type of hub with a hub finder though, do you need to keep wading through its results like a ridiculous automaton? (more…)
This is a guest post by John McElborough, who runs an SEO consultancy and Brighton web design company in the UK
In my last post here I shared some tactics for how you can cash in on long tail keywords using various content generation strategies. There’s no doubt that the long tail is where the traffic’s at but today I want to talk about the mid-tail which in many sectors is where the moneys at! (more…)
At Pubcon, I was lucky enough to meet a person I’d long tweeted with, Melanie Phung. She took notes on a great link panel I wanted to attend but coudn’t.
For some background on Mel, she is a Washington DC SEO with extensive in-house experience.
She currently serves as director of new media at PBS. She’d like to remind fans of public media that they can watch TV online for free on the organization’s video portal or on PBS’ mobile apps.
If you like this post on link building, add my rss feed to your reader or get my latest posts by email!
Part 2
Moderator: Lee Odden, TopRank Online Marketing
Speakers:
Greg Hartnett, Best of The Web
Dixon Jones, Majestic SEO
Rae Hoffman, Outspoken Media
Aaron Shear, Shopping.com
Aaron Shear of Shopping.com Talks About “Real World Links” (more…)
At Pubcon, I was lucky enough to meet a person I’d long tweeted with, Melanie Phung. She took notes on a great link panel I wanted to attend but coudn’t.
For some background on Mel, she is a Washington DC SEO with extensive in-house experience.
She currently serves as director of new media at PBS. She’d like to remind fans of public media that they can watch TV online for free on the organization’s video portal or on PBS’ mobile apps.
If you like this post on link building, add my rss feed to your reader or get my latest posts by email!
Part 1
Moderator: Lee Odden, TopRank Online Marketing
Speakers:
Greg Hartnett, Best of The Web
Dixon Jones, Majestic SEO
Rae Hoffman, Outspoken Media
Aaron Shear, Shopping.com
It’s no surprise that a session billing itself as a low-risk, high-reward link building session would be packed. Everyone is looking for the Holy Grail. (more…)
I recently spent $200+ testing out a text link ad broker who promised a big network of blogs, without footprints. This link broker sells on a monthly membership basis that ended up auto-renewing for a few months, partly because I was too busy to test immediately when I bought it. Lesson #1: Avoid buying on impulse. (more…)
Back when I used to do hotel SEO for the Hotel de Paris, one of the things that regularly came up in my competitive research was the importance of conference and convention hall facilities and networking in that field. (more…)
Let’s start with some notes and free-association thoughts on Citation Labs/Garrett French’s link building book :
A – The first chapter got off to a good start with some clever tips. (more…)
A: When you rank for coupon terms plus your brand. A guest post by yours truly at my friend Dean Chew’s site, Chewie.co.uk .
Some other recent guest posts of mine: (more…)
Find out in this great, interactive linkbait piece by Vertical Measures.
Those of you who are subscribers know that you can always download my link reporting/scoring spreadsheet. [And have been able to download it for almost 2 years!]
The spreadsheet features the various factors that go into scoring etc in detail. Full details in my original SEOmoz post.
So… what are you waiting for? Add my rss feed to your reader, you link building lovers!
First, get familiar with the board. The dutch LinkBuilding.nl outfit have the link building board clearly laid out for your benefit.
I was reading this post by Ann Smarty on SalesForce’s brilliant WP plugin, and it reminded of recent news from BuzzStream. BuzzStream are like a Customer Relationship Management (CRM) software, but for link prospects. And they just added Twitter functionality.
Any link builder worth his salt knows that the best links are about repeatability.
And relationships are a big part of making links repeatable.
Twitter builds relationships.
Ergo, Twitter makes repeatable links possible.
It used to be the case that you had to copy-paste or do manual data entry if you were building relationships for clients on Twitter and using BuzzStream as your link prospect manager.
Now you can just synchronize Twitter and BuzzStream and your efforts will be pulled in directly.
Win!
Longtime readers will recall that human resource managers should be measuring social media for your company. This also ties in to using Twitter as a community, which imho is more efficient than seeing it as a broadcast platform.
If you like this post on tools/social/link building, check out my advanced SEO book and get a free chapter.
There are a number of services of questionable ethics around, offering students to research and write full term papers for them. This is at the university level. For anyone familiar with the kind of work that goes into this, I would suggest that these sources can also be valuable sources for premium quality content. The type to linkbait professors, and (more…)
I recently read Rhys Wynne’s interpretation of John Mueller’s comment that it’s better to add content on your own site than to add it elsewhere. I disagree strongly that this is the right reading of John’s comment. There are numerous other readings of it:
- A bunch of links to a thin site (e.g. without valuable content) doesn’t make that site a positive user experience. So don’t guest post at the expense/neglect of your own site. (more…)
To my friends, acquaintances and readers: I’ve got a sweet link opportunity for you that combines charity with trusted educational links.
Together with the Hebrew University of Jerusalem’s student union (the “Aguda”) and the Office of Student Activities of the Rothberg International School, we’re organizing an anti-smoking programme. The idea is to give away -free – nicotine gum to students who want to quit, to help them kick the habit.
We’ll be setting up stalls where students can come ask for a pack of the gum, and invite them to give us their names/emails for follow up to see how they’re doing a little later. Permission marketing rather than interruption marketing, to avoid giving away gum to students not really determined to quit.
If you want to contribute to buying these gums for students, send me an email at gab@seor.. for details. I’m taking payments for this through Paypal, as well as contributing $1000 myself. We’ve also got people matching donations dollar for dollar, so that if you give $10, you’re helping us get $20 total.
For the links, any donation over $100 gets you a link on the aguda’s old, trusted site and another one on the program’s site. We may get a third link n Rothberg’s site, but it’s unclear for now.
I’m not sure whether we can give optimum anchor text, but I’ll do my best to arrange it. For the record, Matt Cutts approves of charity-donation links.
Again, to send money and get links, email gab at this domain (seor..).
The situation: Your competitors have inbound links that are broken because of typos, changes in URL structures etc.
The common link building commentary: Most SEOs who’ve been around the link building block will tell you that it’s an opportunity to ‘build links’ for free – to pick low hanging fruit. Just drop the site owner a little email and voila – good as new. More juice for you! (more…)
At SphinnCon 2010 yesterday in Jerusalem, I presented on guest post based link building. The main advantage, in addition to the high quality of links it builds relative to other sorts, is repeatability. View the preso to see what I mean.
This is a guest post by Brandon Hopkins, a freelance Fresno website designer who blogs at Brandon-Hopkins.com
The most common way to buy links is to find a site that shows up in Google’s index, then contact the owner asking them to add your link in exchange for monetary compensation. What is often not considered is that published pages don’t change very often. (more…)
This is a guest post by Mark Ius, on behalf of Red Fly Marketing, a digital marketing agency in Ireland, which includes both a web design company, and an SEO company.
It’s well known that most SEOs hate link building with a passion. Why? Two reasons. (more…)
I got the question recently from a friend at a big corporation, in the context of buying reviews. Of course, Google does not make the law (yet), but there are laws restricting misleading marketing. (more…)
To visitors coming via my 101 Advanced Text Link Buying Tips article on Search Engine Journal, welcome. Here’s an overview of my link buying services. (To my regular readers, check out the article and link to it or link here if you like it . )
To buy text links effectively, I follow a few principles:
- Minimize risk by making paid links indistinguishable from unpaid links. This also maximizes effectiveness.
- Purchase links for rankings, but also for branding and community building. Brands and communities are valuable assets that drive traffic and revenue.
- If it can send traffic that converts, the link is worth buying. This is why demographic targeting is a valid approach to buying links.
My rates start at $1000 for every $1000 in paid link spend, which is based on the average amount of time involved in managing such a budget. For link purchases beyond $8,000/month, we can negotiate better rates. The rates are also negotiable for long-term commitments of 9 months+.
I’m working on an absolutely massive text link buying piece for SEJ. To keep your appetites whetted, here’s a little sneak preview. (more…)
SMX West’s video SEO panel taught me that the number of embeds your video gets is important to having it rank better at Youtube, and potentially in Google’s universal search results. So why not speed things up by buying a few installs and links for your video?
If more embeds means better SEO, there seems to be an argument for buying installs, just as there is for buying links in normal SEO. An embed is when someone copy-pastes the html code from Youtube to put a video on their site. (more…)
I’m working on some pretty detailed, informative pieces on link buying. One is a MASSIVE how-to. The other is a niche how-to for a specific type of content. If this type of link building is your thing, add my rss feed to your reader for more.
by Stuart Frisby Identify link patterns. Look around a niche and ask: (more…)
I posted Part 1 “What 70+ Hours of Backlink Checking and Research Shows…” on Search Engine Journal, in which I covered:
Here, I’ll go over these three points:
At the end, I’d love to hear comments from people of all experience levels. Don’t worry about sounding “dumb,” because there are no dumb questions: a desire to learn shows great intelligence!
The defining mantra of OG SEOs, which I’ve read time and again, when it comes to paid links: “Do what it takes to rank.” Keep that in mind. (more…)
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I’ve seen variations on this link building trick, but it’s the first time I see it producing additional links beyond the value you already have. (more…)
A while back someone in the search community recommended I get a form fill extension (more…)
Here’s what I’ve experienced and learned in the past year. Feel free to skim, but as with my scratchpad first discussing submarine crawling, what you read here today may be industry-changing search news in 6 months… (more…)
Link buying advice often sounds something like, “Get links from relevant sites and pages for the greatest boost to your rankings.” Link buying advice is often wrong.
According to everyone’s favourite content network guru, keyword selection on the content network needs to be based on demographics. That’s why I saw the following weight loss ads on a page that had nothing to do with weight loss, and nor did the site hosting the page. (more…)
Update: These are no longer being offered; I got an immediate response and booked all the spots. Link building inquiries with budgets for the service are still welcome, however. (more…)
Jim’s thinking on buying links can’t be that far different from Aaron Wall‘s or Greg Boser‘s or Todd Malicoat‘s thinking, imho. They’re all part of the Vet SEO independent webmaster school of thought. And if you have done any reading at all on search, you’d know that Aaron, Greg, Todd and others encourage big brands to buy text links to rank higher. Now consider that Jim and We Build Pages have got an excellent reputation in the search marketing business, and thus likely have attracted some big name brands to their client roster. Why would WBP not buy links for them? (more…)
Get the lowdown in my post at Youmoz. The template’s already had over 250 downloads! And on a related note, Internal Link Building just crossed the 2500 download mark!
