SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Want To Test The Text Link Broker Waters, Without Boiling Over?

Author: Gabriel Goldenberg, August 26, 2010

I recently spent $200+ testing out a text link ad broker who promised a big network of blogs, without footprints. This link broker sells on a monthly membership basis that ended up auto-renewing for a few months, partly because I was too busy to test immediately when I bought it. Lesson #1: Avoid buying on impulse. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Hotel SEO Takes Conference Hall Facilities

Author: Gabriel Goldenberg, August 9, 2010

Back when I used to do hotel SEO for the Hotel de Paris, one of the things that regularly came up in my competitive research was the importance of conference and convention hall facilities and networking in that field. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Review of Ontolo’s Link Building Book

Author: Gabriel Goldenberg, July 28, 2010

Ontolo logo Let’s start with some notes and free-association thoughts on the text of Ontolo’s link building book:

A – The first chapter got off to a good start with some clever tips. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


When Does Reputation Management Grow The Bottom Line?

Author: Gabriel Goldenberg, July 25, 2010

A: When you rank for coupon terms plus your brand. A guest post by yours truly at my friend Dean Chew’s site, Chewie.co.uk .

Some other recent guest posts of mine: (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


What’s The Base Value Of A Link?

Author: Gabriel Goldenberg, July 21, 2010

Find out in this great, interactive linkbait piece by Vertical Measures.

Those of you who are subscribers know that you can always download my link reporting/scoring spreadsheet. [And have been able to download it for almost 2 years!]

The spreadsheet features the various factors that go into scoring etc in detail. Full details in my original SEOmoz post.

So… what are you waiting for? Add my rss feed to your reader, you link building lovers!

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


How To Play The Link Building Game

Author: Gabriel Goldenberg, July 18, 2010

First, get familiar with the board. The dutch LinkBuilding.nl outfit have the link building board clearly laid out for your benefit.

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


How BuzzStream Made Itself Waaaay More Valuable

Author: Gabriel Goldenberg, June 21, 2010

I was reading this post by Ann Smarty on SalesForce’s brilliant WP plugin, and it reminded of recent news from BuzzStream. BuzzStream are like a Customer Relationship Management (CRM) software, but for link prospects. And they just added Twitter functionality.

Any link builder worth his salt knows that the best links are about repeatability.
And relationships are a big part of making links repeatable.
Twitter builds relationships.
Ergo, Twitter makes repeatable links possible.

It used to be the case that you had to copy-paste or do manual data entry if you were building relationships for clients on Twitter and using BuzzStream as your link prospect manager.
Now you can just synchronize Twitter and BuzzStream and your efforts will be pulled in directly.

Win!

Longtime readers will recall that human resource managers should be measuring social media for your company. This also ties in to using Twitter as a community, which imho is more efficient than seeing it as a broadcast platform.

If you like this post on tools/social/link building, check out my advanced SEO book and get a free chapter.

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Where To Source Premium Content

Author: Gabriel Goldenberg, June 11, 2010

There are a number of services of questionable ethics around, offering students to research and write full term papers for them. This is at the university level. For anyone familiar with the kind of work that goes into this, I would suggest that these sources can also be valuable sources for premium quality content. The type to linkbait professors, and (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Google Is Fine With Guest Posts

Author: Gabriel Goldenberg, May 30, 2010

I recently read Rhys Wynne’s interpretation of John Mueller’s comment that it’s better to add content on your own site than to add it elsewhere. I disagree strongly that this is the right reading of John’s comment. There are numerous other readings of it:

- A bunch of links to a thin site (e.g. without valuable content) doesn’t make that site a positive user experience. So don’t guest post at the expense/neglect of your own site. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Charity & Edu Link Opp

Author: Gabriel Goldenberg, May 21, 2010

To my friends, acquaintances and readers: I’ve got a sweet link opportunity for you that combines charity with trusted educational links.

Together with the Hebrew University of Jerusalem’s student union (the “Aguda”) and the Office of Student Activities of the Rothberg International School, we’re organizing an anti-smoking programme. The idea is to give away -free – nicotine gum to students who want to quit, to help them kick the habit.

We’ll be setting up stalls where students can come ask for a pack of the gum, and invite them to give us their names/emails for follow up to see how they’re doing a little later. Permission marketing rather than interruption marketing, to avoid giving away gum to students not really determined to quit.

If you want to contribute to buying these gums for students, send me an email at gab@seor.. for details. I’m taking payments for this through Paypal, as well as contributing $1000 myself. We’ve also got people matching donations dollar for dollar, so that if you give $10, you’re helping us get $20 total.

For the links, any donation over $100 gets you a link on the aguda’s old, trusted site and another one on the program’s site. We may get a third link n Rothberg’s site, but it’s unclear for now.

I’m not sure whether we can give optimum anchor text, but I’ll do my best to arrange it. For the record, Matt Cutts approves of charity-donation links.

Again, to send money and get links, email gab at this domain (seor..).

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Sneaky Link Tactics: Removing Credit Where It’s Not Due

Author: Gabriel Goldenberg, April 29, 2010

The situation: Your competitors have inbound links that are broken because of typos, changes in URL structures etc.

The common link building commentary: Most SEOs who’ve been around the link building block will tell you that it’s an opportunity to ‘build links’ for free – to pick low hanging fruit. Just drop the site owner a little email and voila – good as new. More juice for you! (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Guest Post Links: The Difference Is Repeatability

Author: Gabriel Goldenberg, March 8, 2010

At SphinnCon 2010 yesterday in Jerusalem, I presented on guest post based link building. The main advantage, in addition to the high quality of links it builds relative to other sorts, is repeatability. View the preso to see what I mean.

(more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Buying Text Links – Pre-Published vs. Post-Published

Author: Gabriel Goldenberg, February 15, 2010

This is a guest post by Brandon Hopkins, a freelance Fresno website designer who blogs at Brandon-Hopkins.com

The most common way to buy links is to find a site that shows up in Google’s index, then contact the owner asking them to add your link in exchange for monetary compensation. What is often not considered is that published pages don’t change very often. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


What Cicero the Roman Knew About Link Building

Author: Gabriel Goldenberg, December 11, 2009

This is a guest post by Mark Ius, on behalf of Red Fly Marketing, a digital marketing agency in Ireland, which includes both a web design company, and an SEO company.

It’s well known that most SEOs hate link building with a passion. Why? Two reasons. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Can Buying Reviews Be… Illegal? (Gasp)

Author: Gabriel Goldenberg, December 1, 2009

I got the question recently from a friend at a big corporation, in the context of buying reviews. Of course, Google does not make the law (yet), but there are laws restricting misleading marketing. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Text Link Buying Services

Author: Gabriel Goldenberg, October 16, 2009

To visitors coming via my 101 Advanced Text Link Buying Tips article on Search Engine Journal, welcome. Here’s an overview of my link buying services. (To my regular readers, check out the article and link to it or link here if you like it :) . )

The main benefits of using my text link buying services are that I

  • Reduce your risk,
  • Get you the most value for money, and
  • Maximize your ROI.

To buy text links effectively, I follow a few principles:

- Minimize risk by making paid links indistinguishable from unpaid links. This also maximizes effectiveness.
- Purchase links for rankings, but also for branding and community building. Brands and communities are valuable assets that drive traffic and revenue.
- If it can send traffic that converts, the link is worth buying. This is why demographic targeting is a valid approach to buying links.

My rates start at $1000 for every $1000 in paid link spend, which is based on the average amount of time involved in managing such a budget. For link purchases beyond $8,000/month, we can negotiate better rates. The rates are also negotiable for long-term commitments of 9 months+.

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Preview of My Big Link Purchasing Feature for SEJ

Author: Gabriel Goldenberg, October 7, 2009

I’m working on an absolutely massive text link buying piece for SEJ. To keep your appetites whetted, here’s a little sneak preview. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Should You Buy Links And Video Embeds For YouTube SEO?

Author: Gabriel Goldenberg, September 30, 2009

Paid links

SMX West’s video SEO panel taught me that the number of embeds your video gets is important to having it rank better at Youtube, and potentially in Google’s universal search results. So why not speed things up by buying a few installs and links for your video?

If more embeds means better SEO, there seems to be an argument for buying installs, just as there is for buying links in normal SEO. An embed is when someone copy-pastes the html code from Youtube to put a video on their site. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Keep Your Eyes Peeled

Author: Gabriel Goldenberg, September 27, 2009

I’m working on some pretty detailed, informative pieces on link buying. One is a MASSIVE how-to. The other is a niche how-to for a specific type of content. If this type of link building is your thing, add my rss feed to your reader for more.

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Link Buying Pros and Cons – SEO FAQ

Author: Gabriel Goldenberg, September 8, 2009

Contextual Text Link Ads representation by Text-Link-Ads.com

(more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Buy Links Discretely – On(e) Principle

Author: Gabriel Goldenberg, August 13, 2009

Ugly ads suck - swap em for text link adsAttribution License by Stuart Frisby Identify link patterns. Look around a niche and ask: (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Backlink Research Shows How To Compete Elite (Part 2)

Author: Gabriel Goldenberg, August 7, 2009

I posted Part 1 “What 70+ Hours of Backlink Checking and Research Shows…” on Search Engine Journal, in which I covered:

  • Practical uses for this competitive intelligence,
  • My methodology in conducting this research,
  • Some fun data points for niche research,

Here, I’ll go over these three points:

  1. Screenshots of the data,
  2. My analysis and conclusions,
  3. Some caveats.

At the end, I’d love to hear comments from people of all experience levels. Don’t worry about sounding “dumb,” because there are no dumb questions: a desire to learn shows great intelligence!

(more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Take Out Paid Links To The Ball Game, Take Em Out To The Crowd

Author: Gabriel Goldenberg, April 26, 2009

The defining mantra of OG SEOs, which I’ve read time and again, when it comes to paid links: “Do what it takes to rank.” Keep that in mind. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


The 3-Step, 2-For-1 Link Building Technique

Author: Gabriel Goldenberg, April 24, 2009

I’ve seen variations on this link building trick, but it’s the first time I see it producing additional links beyond the value you already have. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


An SEO Extension You’ve Probably Never Considered

Author: Gabriel Goldenberg, January 20, 2009

A while back someone in the search community recommended I get a form fill extension (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


My Year In Review, Scratchpad Style

Author: Gabriel Goldenberg, January 10, 2009

Here’s what I’ve experienced and learned in the past year. Feel free to skim, but as with my scratchpad first discussing submarine crawling, what you read here today may be industry-changing search news in 6 months… (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


How Link Buying Should Evolve In 2009

Author: Gabriel Goldenberg, January 6, 2009

Link buying advice often sounds something like, “Get links from relevant sites and pages for the greatest boost to your rankings.” Link buying advice is often wrong.

According to everyone’s favourite content network guru, keyword selection on the content network needs to be based on demographics. That’s why I saw the following weight loss ads on a page that had nothing to do with weight loss, and nor did the site hosting the page. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Which of These Link Buying Brand Names Is The Best?

Author: Gabriel Goldenberg, December 4, 2008

Which of these link buying brand names is the best?
Paid Links FTW
I Heart Paid Links
Link Buyr
T3h Evil Link Buyer
Art of Link Buying
Art of Paid Links
Artful Paid Links
Artful Link Buyer
pollcode.com free polls

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Link Buying Services – Free :)

Author: Gabriel Goldenberg, November 26, 2008

Update: These are no longer being offered; I got an immediate response and booked all the spots. Link building inquiries with budgets for the service are still welcome, however.

While I’ve been doing online marketing for a while now, I’ve had little to do with the link buying aspects of link building so far. That isn’t to say I haven’t read about it or even shared some new ideas on disguising text link ads … but my clients to date and my own sites have been able to rank using Google-approved tactics. Not to say I haven’t done it on my own test sites, but I’m admittedly short on experience here. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Jim Quits Buying Links … But Why Now?

Author: Gabriel Goldenberg, November 25, 2008

Jim’s thinking on buying links can’t be that far different from Aaron Wall‘s or Greg Boser‘s or Todd Malicoat‘s thinking, imho. They’re all part of the Vet SEO independent webmaster school of thought. And if you have done any reading at all on search, you’d know that Aaron, Greg, Todd and others encourage big brands to buy text links to rank higher. Now consider that Jim and We Build Pages have got an excellent reputation in the search marketing business, and thus likely have attracted some big name brands to their client roster. Why would WBP not buy links for them? (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Improve Your Link Building Reporting With A Free Report Template

Author: Gabriel Goldenberg, October 28, 2008

Get the lowdown in my post at Youmoz. The template’s already had over 250 downloads! And on a related note, Internal Link Building just crossed the 2500 download mark!

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Big Fish Own Thought Currents Easily

Author: Gabriel Goldenberg, October 23, 2008

Aaron Wall hasn’t written extensively on WP blog security in the past, to my knowledge. However, he knows it’s a topic likely to be popular with the general blogger community and not too technical to push them away, while still being meaty and fresh enough to appeal to his regular SEO audience. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Internal Link Building v. 2

Author: Gabriel Goldenberg, September 3, 2008

Stumble It Button! Internal Link Building has been updated – everyone should get the new version, as it has fixed the main bugs troubling many installations, plus added some awesome new functionality. Download internal link building by clicking here!

Internal Link Building‘s New Functionalities and Why They’ll Rock Your Socks: (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Internal Link Building Update

Author: Gabriel Goldenberg, August 6, 2008

A few of you have been kind enough to report bugs and issues with the internal link building plugin. I’m currently aware of the following issues. They’re on the to-do-list to be fixed and/or improved. I wasn’t sure whether or not to hide these bugs or be upfront about it, but I figure it’s better to fess up and be transparent than whatever might happen in the alternative.

Keep in mind, however, that some problems will be specific to you personally. Try de-activating other plugins before you come to report a problem. If that doesn’t work, then please, I really, really want to hear from you!

Also, if you’re on version 1 of the plugin rather than version 2, get version 2
now as it fixes a common bug (see 2 below) and may address yours. You don’t need to worry about losing saved keywords; they’ll be there when you install the new version. This is per my testing on a 2.5x WP install on this site.

1) Apostrophes are not being accepted (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


How Google Would Build Links For Mortgage Rankings

Author: Gabriel Goldenberg, July 20, 2008

Update: Welcome Sphinn, StumbleUpon users :) . How can you rank for competitive keywords like “Mortgage Calculator”? I don’t know about SEOBook, since he’s always talking about it, but here’s how Google would rank for a bigshot mortgage term like that.

(more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Yahoo Site Explorer… Dying?

Author: Gabriel Goldenberg, July 15, 2008

http://siteexplorer.search.yahoo.com/advsearch;_ylt=AsF7s1pRZXQjk6M7mHIy99bal8kF?p=http%3A%2F%2Fseoroi.com%2Fspecialty-services%2Fnew-seo-plugin-for-wordpress-internal-link-building%2F

Try and find http://www.pokeraffiliateprograms.com/forums/general-poker-affiliate-discussion/17456-new-plugin-wordpress-internal-link-building.html

(Updated with new link as Yahoo changed its results and included other links I’d gained.)

Hint: It’s not (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


LIVE: Download Link for Internal Link Building

Author: Gabriel Goldenberg, July 9, 2008

See here: http://seoroi.com/specialty-services/new-seo-plugin-for-wordpress-internal-link-building/

The download link is now live towards the end of the post. Thanks to all of you who were patient and to everyone who offered help and kudos etc. Matt Longley and his team of developers, who are preparing to launch Site Source 101 in August, were the kind and helpful folks that finally got stuff working for me!

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


New SEO Plugin for WordPress: Internal Link Building

Author: Gabriel Goldenberg, June 30, 2008

Update 1 : The plugin has been downloaded 13,000 + times! And many webmasters use it on multiple sites, so it’s probably being used on closer to 15,000-20,000 sites!

ILB 12,700 Downloads

ILB 556 Downloads

Update 2 : To download the plugin, you need to add my RSS feed to your reader. The download link is now in my RSS feed’s footer . That is to say you can find a link to download below any post, but only if you read via RSS.

Some folks have complained about the need to subscribe. And I understand where you’re coming from – it feels a little pushy and you probably already have a bunch of subscriptions.

But there are good reasons to subscribe to my rss feed (besides it being free):

1) To hear about updates to the plugin or new plugins and SEO tools I release.

2) To learn new SEO techniques. If you like my plugin, aren’t my other SEO ideas worth your attention?

Internal Link Building gives you an admin panel to assign keywords to given destination URLs. The point being that your website will link within itself a la Wikipedia – every time a keyword occurs, it links to the page you defined. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Measure Distribution to Project Content-Focused Link Building

Author: Gabriel Goldenberg, June 23, 2008

My Network and DistributionAaron Wall claimed, in Strategic Content Based Link Building, that you could gain $10,000 worth of links with two days of work. That’s a lot of hyperbole, which goes back to how I didn’t make 3K in a week. My 3K post and my criticism in the comments on Aaron’s post is at the heart of this post’s idea: (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Link Buying Even Matt Cutts Could Love

Author: Gabriel Goldenberg,

So I got the following pitch in an email, in summary:

We will create personas and add value to communities around your topic and get links to you from members of those communities. Each link costs $xyzabcd.

When link buying turns into genuine, valuable editorial content that people would be happy to find in a SERP, which content only indirectly affects the links you built… is link buying still problematic?

Update: See more on what google wants, from the horses’ mouth.

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


How Legal Fictions Can Break Google’s Paradigms on Greyhat SEO

Author: Gabriel Goldenberg, May 6, 2008

Legal fictions can be used by greyhat SEOs to overcome Google’s nearsighted paradigms on buying websites and buying links. While Google is trying to pass off its guidelines as law – and is succeeding in convincing some people of that fact* – the facts are otherwise, and my two-post series on the topic will show that the law can actually enable people to skirt Google’s techniques and expose its faults. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Business Blogs: Should I Blog On The Company Domain or a New Domain?

Author: Gabriel Goldenberg, May 1, 2008

I’ve been asked the question recently in connection to business blogs: Should I blog on the company’s official site/domain name, or should I blog on on a fresh domain name? Each approach has its advantages, but with current search engine algorithms, my advice is to have the blog on (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


30 Lovely Resources and Helpful Links

Author: Gabriel Goldenberg, April 29, 2008

You’re likely to see some of these in future posts here and aroud the various lovely places that take my stories. So check out as many of them as you have time for, cuz there are some real sweet ones in here.

Diorex doesn’t blog anymore, so Smaxor republished some of his classics. (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Use Geography and Typos to Find More Link Sources

Author: Gabriel Goldenberg, April 23, 2008

Two techniques I’ve thought of recently to modify the traditional “look at the top 100 to find targets” link building technique: (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Value Links And Understand Search Like Matt Cutts With Submarine Crawling

Author: Gabriel Goldenberg, April 22, 2008

Welcome Search Newz visitors! It seems that Search Newz’s syndicated version of my article, “If You Listened When Google Announced Submarine Crawling,” which follows up the one you’re seeing now, forgot to link to an important Matt Cutts video. So there’s the link to help you out. Anyways, on with the show – here’s what submarine crawling is all about, as interpreted from Matt Cutts’ explanations.

Matt Cutts’ post and this Webmaster Central post recently explained that “high quality” sites are being given special treatment – submarine crawling.

We all know that links from high quality sites are more valuable than those from average or mediocre sites. Now, Matt and Google have given us a new measurement for finding high quality sites – submarine crawling – and thus high quality link prospects.

Russian Submarine

Russian Submarine courtesy of Orpheus Grey.

So WHAT is Submarine Crawling? (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


Google Slaughters Wall & Inman, But Amazon Survives

Author: Gabriel Goldenberg, April 17, 2008

Google killed former SEOmoz CTO Matt Inman’s widgetbait because some Guardian reporter didn’t like it and wrote his negative opinion up. Then Aaron Wall was unlucky enough to trust a jerk who asked Matt Cutts about Aaron’s affiliate program based linkbuilding.

The question is: Will Amazon get a beat-down too? For their (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


SMX Networking

Author: Gabriel Goldenberg, April 1, 2008

SMX West was one of the best experiences I’ve ever had. In large part, that was due to all the great people I got to meet. It was quite literally networking on steroids. If you want to learn more about SEO or chat with some bright people in the field, have a look at these people and the sites they back.

And if you want to have any success at all, be it in SEO or otherwise, invest in your network. Why was Guy Kawasaki able to launch a succesful site and get 200K pageviews in 24 hours? Because he spent, in his own words, “24 years of schmoozing and paying it forward.” In English: He made friends. Lots of em. Genuine friends. Pretty good reason to go to SMX Social Media, in my humble opinion.

Rand Fishkin, Sarah Bird, Rebecca Kelley, Jane Copland, Scott Willoughby, Jeff Pollard, Gillian Fishkin, Evan Fishkin - SEOmoz (Evan, let me know when you put your own site up) – Finally! I think that meeting you guys and hanging out with you was probably one of the biggest highlights of the whole trip for me. And if that weren’t enough, the awesome business/community you guys run allowed me to have/meet a whole bunch of other friends at SMX! I learned a lot, had a blast, and of course, I can’t thank you guys enough for your help getting my lost laptop back! Friends in need, are friends indeed …

Will Critchlow, Duncan MorrisDistilled – Guys, it was very nice of you to say hi and have drinks with me at the “Expo Hall Networking Reception,” and chat it up at Gillian’s table. Next conference we need to spend more time hanging out though! Distilled are doing big things in the UK, so if you’re in that part of the world, give ‘em a ring!

Tamar WeinbergTechipedia / Mashable – Tamar has got to be one of the biggest social media power users you’ve ever seen. She’s on SU, Sphinn, Flickr and does awesome stuff at all of those places! And so I was totally surprised and flattered when this superstar walked over and said hello at the reception. Fun hanging out with ya Tamar!

Chris Winfield10e20 – Chris, thanks for sharing some tips and concrete pointers with me at SMX and for twittering my post on being an independent webmaster – that brought it to most votes in upcoming at Sphinn literally overnight! You’d think that Chris would be a pretentious guy (not to mention his frequent mentions and citations in the mass media and stature as a social media powerhouse) but he was very down to earth. Great to meet you Chris!

Sean Maguire360 Sell – Great of you to say hi, Sean, and nice to meet the man behind the moz comments! I appreciated the offer of a ride to the airport as well!

Hamlet BatistaRanksense SEO Software – Hamlet, your software demo was really impressive and I’m looking forward to testing it out in depth once my exams are done! Also, funny story about the t-shirts :D .

John CarcuttApplied SEO – I read Stuntdubl’s tips on attending a conference, and brought a notepad with me to my chat with him and Mike Gray and Rae Hoffman. I only wish I’d done the same when chatting with you, John, because you kept making me say “wow, that’s a great idea” and sharing these sweet tactics that have unfortunately vanished from memory. Sigh… Great idea with putting your social media profiles on the back of your card though!

Jordan Kasteler, Stephen K Hansen and Brian Utley - Utah Web Services (& SEO) – Jordan, thanks so much for saying hi. It was really nice to meet you, Steve and your other teammate (who didn’t have any cards, hence the blank), and I had fun chatting with you dudes :) .

Jon Kelly, Scott Schedek; President, BizDev ManagerSure Hits Insurance and Loans – Nice to meet a fellow Mozzer, Jon!

Ralph and Jason ThompsonAd Customers (PPC) – Ralph’s a former lawyer and real estate agent (very cool, imho) and got online back in the 90s, sensing the next wave. Pleasure chatting with you two and whenever you have a question on local, let me know!

Ken Jurina, Damian Finlay; President and ConsultantEpiar Industrial Strength Keyword Research – Ken, it was cool to finally meet you and I hope the stuff with MatchCraft works out. Damian, thanks for teaching me a bundle, and I also hope those references pan out :) .

A, Renee Henry and Janet PradoMatchcraft SEM – A pleasure singing along with you guys during Karaoke, guys, and chatting afterwards (even if we were all a bit tired/hoarse).

Miguel Salcido, Stephen Peron and Mike CheslareVisibility – Awesome chatting with you folks and smooth moves on the rel=nofollow shirts! Also, thanks for being a sport on the paid drinks stuff Miguel.

Jay Young, Big Kahuna - Str0ud LLC / Linkfish Media – Nice chatting with you Jay, and congrats to you for the success you’re having!

Tyler Shears, Online Marketing ManagerDatabanq Media – Tyler, thanks for coming up after the panel and introducing yourself dude! Honestly, it was awesome to see someone else my age there, not to mention how well you’re obviously doing! Keep it up :) .

Fionn Downhill, President & CEOElixir Systems – Talk about being an Influential! Fionn, you taught me (and everyone at that growing your firm panel/lunch) a whole lot, not to mention changed my perception of SEMPO! Thanks a lot, and here’s to some more chats in the future!

Amy Konefal, Sandra Niehaus, Lance LovedayClosed Loop Marketing – Amy, that was an eye-opener PPC presentation and Sandra those were great practical details you shared on MV testing. And Web Design 4 ROI is awesome :D !

Loren Baker, Eric LanderAdvance Rankings – At first I didn’t even realize Loren was the Loren Baker from SEJ, but obviously that changed when I saw his card! Eric was my co-panelist on the local SEO panel, and brought a fresh perspective to the table given his industrial strength work doing hundreds and thousands of local listings (whereas most local clients are small and have a single location).

Eric Wu, Fernanda Dorsey; Salpi Bilanjian; Sr. Product Manager of Search Audience Product & Services, Product Manager Search & Commerce, Sr. Product Manager & Account ManagerEarthlink – Glad you liked the paid drinks bit, bud, and I look forward to seeing what you’re doing with G Custom search. You guys win the award for team with the shortest names and longest job titles ;) ! Or perhaps you’re all working for two people’s worth and need a raise? My $0.02…

Li Evans, Editor and Director of Internet Marketing - Search Marketing Gurus and Key Relevance – Just like Tamar, Li paid me the huge compliment of coming over to say hi! To this little pisher! Awesome meeting Li, and thanks for making me feel welcome at the conference :) .

At this point, it’s getting a little tedious writing this out for everyone I met, so I hope you guys’ll understand if I just link and mention your names.

Nate Poupko CX Digital Affiliate Network (Awesome AM if any of you guys want to join; incidentally, that’s a thankyou link for Nate’s help in researching offers. It’s his affiliate signup link.)

Harrison GevirtzGevirtz Media / CPA Share A pleasure meeting and chatting with you dude :) . Let’s talk more on MSN!

Lisa A Williams Media Forte Marketing

Daniel Riveong e-storm

Chris Silver Smith (awesome doing the panel with you and chatting afterwards!) and Stephen SpencerNet Concepts

David MihmDavid Mihm web design (yet another SEOmoz friend I get to meet!)

Carlos del Rio (you naughty spammer ;) ) - 100 Dollar SEO – Yeah, you all wish you could hire Carlos for $100! (Hey, I kinda wish too, cuz I’d outsource everything to him!)

Jim HedgerMarkland Media – See also the words of wisdom from Jim at the end of this post.

Andrew Shotland – Sphinn buddy and Local SEO Guide

Ryan Miller, PresidentEtna Interactive Cosmetic Surgery Marketing – Ryan, I appreciate the tip on improving the follow-up direct mail to clients! To everyone else reading this, Ryan came forward after my local panel and suggested to me that if I wanted to make better use of direct mail to get reviews from past clients, that the cards send visitors to a redirect on your client’s site, instead of sending them to the Yelp/IYP or other review site. The point being that if Yelp etc. change their URL conventions and your review page changes location, the cards will still be valid (because you just need to change where your redirect points to).

Brian Gil, Director of Yahoo Local Product Mgm’tYahoo local – Great meeting you and doing the panel with you Brian, and kickass interview at Matt’s!

Colin Stevens, DirectorBetter Bathrooms and Jacuzzis – Next time you’re this side of the pond, I’ll take you to see the Montreal Impact.

Lindsey WalshSearch Engine PPC – B2B PPC Management

Michael Dorausch (Sphinn nick: planetc1) – Los Angeles Chiropractic

Jason “Just Fred” Englert – SEOmoz nick Just Fred – Just Fred Works (yay, another SEOmoz buddy I meet :) )

Ian LuriePortent Interactive – Great sense of humour :) .

Xavier Dao – Avery (Office Products) Dennison – Nice to meet you, Xavier; let’s chat a little longer next time! (Ok, that was my fault, but still!)

Jonah SteinNewly Indie SEO Consultant Who Understands ROI (a man after my own business plan!) – That reference from Aaron Wall is just about the best expression of how valuable your network can be when something big changes and you need to start from scratch!

Omer Shoval – Net Working SEM Expert

Mike McDonald, Tiffany DoughtyWeb Pro News

Brian LaFranceBootsnAll

Greg and Barbara Boser3 Dog Media (SEO, SMM, WP, Reputation Mgm’t)

Andy Shaw - Lincoln Property Company

Tony AdamTony Adam SEO and Social Media

Keri MorgretMorgret Designs, Search and Analytics

Andy BealMarketing Pilgrim

The following three chaps were fun talking to in terms of growing an SEO business :) .

Kathi BuettnerResort Quest Hawaii

Gary SenserNet Advantage

Kathy Barlow - Travel Insurance

David HolmesDigital Hospitality

Brad RoweBuy & Sell Colorado (You can buy and sell states now? When did that market open up??! ;) )

Dennis MortensenIndex Tools
John EppWebmaster Radio (aff)

Emily SpenceEnquisite Search Analytics

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


The Sneakiest Text Link Ad Disguise Or How To Pass Any/All Human Reviews

Author: Gabriel Goldenberg, March 19, 2008

Google AdSense Here’s another Greyhat SEO idea for you, ladies and gents. The sneakiest text link ad disguise ever! It’s a true Sherlock Holmes who’ll see through this disguise. If you enjoy this post, there’s plenty more where it came from (i.e. the greyhat, idea and linkbuilding archives), so do subscribe ;) . Update: Many people reading this want to hide their link destination using javascript. See here.

Google AdSense unit image courtesy of Frank O’Dwyer.

Steps:

  1. Put Adsense on the page from which you want to sell/buy a text link.
  2. Take a screenshot (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


The Biggest, Baddest, Resource Bonanza Bar None!

Author: Gabriel Goldenberg, March 11, 2008

Here’s my effort to share original resources that haven’t received wide attention/link love on other blogs. Hence I haven’t shared Aaron Wall’s tools (how useful would one more mention be?), Xenu Link Sleuth or SEOmoz’s tools (though I had to put them in the Friends section). Here is search marketing’s BIGGEST, BADDEST, RESOURCE BONANZA BAR NONE! (If you enjoy it, subscribe – there’s lots more where this came from ;) .)

The SEO Business

What makes Web sites credible?

Proposal layout and design

Five Simple Ways to Make Your Proposal More Competitive

Canada Business – Starting a Consulting Business – Interesting item for my fellow SEO consultants here (more…)

The ROI on SEO | Gab Goldenberg | Click to see all blog posts, not just feature pieces | Consultations | Press Coverage


3 Competitive SEO Link Strategies and The Tactics To Implement Them

Author: Gabriel Goldenberg, February 20, 2008

Here’s a mixture of SEO strategies and the tactics to implement them.

This page is frequently linked to in the context of the question: “My competitors are buying links, and I think they rank because of the paid links. Should I buy links, too? What do I do?” The first strategy shared here has a few answers to this, which largely amount to: undermine competitors’ links.    (more…)

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