SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

How To Find Competitors’ Best PPC Ads

Author: Gabriel Goldenberg, November 5, 2009

If you could find out your competitors’ top converting ads when you enter a market, you’d save a lot of time optimizing campaigns, wouldn’t you?

It would be like knowing where the jelly is in a jelly donut – you’d bite right into the good stuff and skip the mostly-dough areas. (more…)

Is PPC Necessary? Why? If So, When Do I Need To Do PPC?

Author: Gabriel Goldenberg, August 18, 2009

Is PPC necessary? Why is PPC necessary or not? If so, when do I need to do it? (more…)

Inverse Document Frequency In Plain English – Dr E. Garcia

Author: Gabriel Goldenberg, June 10, 2009

SEW Moderator OrionI recently had the opportunity to discuss some information retrieval theory with Dr Edel Garcia, who is a researcher and professor in the field, as well as a longtime SEW Forum moderator (aka Orion). He helped me understand what Inverse Document Frequency (IDF) is, and what it has been used for in the information retrieval field. Dr. Garcia generously agreed to let me publish our conversations on this blog.

(Update: Apparently Dr. Garcia is no longer active at SEW as a moderator.) (more…)

Meet Me At SMX Advanced

Author: Gabriel Goldenberg, May 30, 2009

To all my readers: If you’re going to SMX Advanced, I’d love to meet you. I’ll probably check comments on this post etc Monday n see what’s up, but the easiest way to meet is to: (more…)

When Pirates Share Their Booty, SEOs Rejoice

Author: Gabriel Goldenberg, January 5, 2009

The Pirate Bay – the world’s largest peer-to-peer site, which focuses on torrent technology – lets you view what people are searching for (Not Safe For Work (NSFW)) as well as its tag cloud (NSFW), which I presume is what people are sharing, in the most literal sense.

At the risk of stating what may be obvious to most SEOs, when pirates share their booty, keyword research is a lot easier. (more…)

“Buy” Comes Before “Sell”

Author: Gabriel Goldenberg, December 21, 2008

Nothing new here for the marketing pros in the audience, but you intermediate guys and newbies will like today’s post on why you need to rank for purchasing oriented terms rather than selling ones, imho… I want to expand on Seth Godin’s bit on making a new market vs taking a share of an existing market. (more…)

Domains Are NOT Real Estate, KW Research as I. Property: Internet Law Experts Speak Out!

Author: Gabriel Goldenberg, August 18, 2008

Are domain names the internet’s real estate? Can keyword research be considered intellectual property? I put these and other questions to Eric Goldman and Mark J Rosenberg, both of whom are speaking on SES San Jose’s legal panel. (Clarification: This is an interview, not coverage of an SES session.)
(more…)

Google Keyword Tool: Now Shares Specific Data

Author: Gabriel Goldenberg, July 10, 2008

You heard it here first folks: Google has recently updated its keyword tool to share precise volume numbers. Whereas the tool only returned relative numbers before, it now shows the precise amount of monthly search that occurred last month, as well as an average amount of monthly searches. (more…)

Handy Dandy Resources: Diamonds in the Rough Posts and Tools

Author: Gabriel Goldenberg, May 28, 2008

Big ideas and food for thought:
(more…)

How to Find Competitors’ Keywords For Your SEO & PPC

Author: Gabriel Goldenberg, May 2, 2008

Want to find out competitors’ keywords? Here’s how to find what keywords competitors use on their sites – and protect your own!

(more…)

Google Is Indexing Site-Search Results Pages

Author: Gabriel Goldenberg, March 27, 2008

Google Analytics is broken (like PageRank is broken), and leaking my data into the index. All the site searches here on SEO ROI are resulting in site-SERPs pages getting into G’s index. How is this happening?

Final Update: This has been disproven as being the source of the site-search-results appearing in Google’s search results. I had good reason to believe that Google Analytics was the source of this (you can see below for my original thoughts on the matter), but there’s now a clarification. My apologies to Google and to my readers for the mistake.

A while back I saw a video about using Google Analytics to (more…)

Post #88 – Scratchpad

Author: Gabriel Goldenberg, January 21, 2008

ScratchpadFormal writing is really frustrating because it requires you to dress up simple ideas in complete sentences, edit your work for grammar and spend an unholy amount of time writing what it would take you a few minutes to express verbally. When you come up with new ideas or discover new stuff as often as I do, that can get really frustrating.

So I’m hereby inaugurating what I hope will be a regular column here: Scratchpad (scratchpad picture courtesy of one eye fish). I’ll share my latest ideas, in a raw scratchpad type format and be paying even more attention than usual to your feedback. (The Post #88 reference was the pre-naming version of this post’s title and I found it quite appropriate to an informal column.)

For this first issue, I’ve got

  1. New uses for Google’s Keyword Tool External,
  2. Mined ideas from Google’s Press Days 06 and 07,
  3. Revelations of what the PPC arbitrageurs (more…)

Using Google Trends For SEO: Domaining, Expanding, Seasonal Queries

Author: Gabriel Goldenberg, December 21, 2007

Just as Google loves data, so should SEOs. I love country code domain names and domaining (NamePros is a great community to learn, if you’re interested). As I was conducting some keyword research to buy new .ca domains, it occurred to me that I could use Google Trends (notice the nofollow on that link ;) ) data to help me with my selection. There are also other uses for Trends data in SEO that are equally interesting. (more…)