David McBee, one of the web’s savvier link builders, shared with me this parody, tongue-in-cheek infographic about infographics, via ComicalConcept.com:

I like it .

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Answer: “We have a big win coming up!” hehe .

I don’t normally do PPC but have been for my work with illuminea and a client, Traffix Systems, who came to them for web design who also was running AdWords ads… very badly.

Got any big win stories of your own in online marketing? I’m always looking for case studies to publish here! Contact me for details, or start by reading the guest post guidelines page.

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1) I got engaged.
2) Preparing the book ordering site. I’ve done two rounds of usability tests and set up a split test on the book chapter download to see if I can increase performance there.
2.1 ) Shipping pre-orders.
3) Creating a new free WP plugin based on one of the book’s tactics. It’ll help with content marketing. You can comment if you want to beta test, but I expect feedback. Expect this to seriously rock. If you’re not already subscribing by RSS, add my RSS feed to your reader now to get your free copy first once released! You can also get my latest posts by email.
4) Planning lots of guest posts and promotional content.
5) Planning a big piece of content: a remote usability testing guide based on my experience improving the book’s site.
6) Enjoying the beautiful city and life that is Jerusalem, where I live.
7) Applying to speak at WordCamp Jerusalem.

Like I said, get my latest posts by email or rss! Or get a free chapter from my advanced SEO book and see what all the fuss is about…

Jon Villiard, one of the pre-order customers, with his copy:

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Read this brilliant comic by XKCD, parodying a popular field of internet marketing…

It’s funny because it’s an observation about reality which is absurd… and yet, I wonder if this is worth testing as an internet marketer…

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I recently failed to find things when searching by name. I tried looking up a foreign song by its name, and a restaurant by its name, address and city (all in one query). Both those searches failed.

What did work was looking for the category of the song. It’s no secret that if your search is too specific, you want to broaden it, but sometimes it’s difficult seeing how to make something broader when you’re already searching on a general term.

To give an SEO analogy, if you wanted to read about improving registration page conversions, you might look up ‘conversion rate optimization blog’ and then dig around sites on the topic. It may take a little longer, but it’s a way to find stuff in the longtail when Google’s algorithms suck too much.

With regards to the restaurant, it seems the Google Places listing hasn’t been claimed. Presumably that’s why the query confused Google, which gave me a country-level view of its map. Obviously useless.

What did work was just looking for the address itself, which Google somehow does know. So if you’re looking for directions to a restaurant or place, type in the street address… not the name.

If you liked these ideas, add my RSS feed to your reader or get my latest posts by email for more!

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The IM scene here in Israel is growing and is ripe for a monthly meetup for schmoozing and having fun with your peers. That was most evident this Sunday at SphinnCon, which was very well-attended and featured some pretty impressive presentations from the likes of Barry Schwartz of Rustybrick Web Dev and Adir Regev of Go Internet Marketing in particular.

Marc Levy of Matan Media suggested to me that an SEO meetup in Jerusalem would be great, and based on my experience with Montreal’s Yulbiz scene, I had to agree.

All that to say that I suggest:

Who: Everyone involved in internet marketing: bloggers, SEOs, PPC folks, email marketers, affiliates, social pros, developers, designers etc
When: Next Wednesday, January 19th, starting at 7 and going til 10 pm
Where: Hamoshava 54 address: Shlomtzion Hamalka #5. (NOT the other location on Emek Refaim).

Leave a comment here if you’re interested and blog/tweet about it to pass the message on to others who may be interested. Thanks to @Menucha_Z for her help writing this. Likewise to all the awesome organizers who helped put together SphinnCon!

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Odesk: Change the world, make $250

Am I the only one to see the irony here?

If you like this post, check out the Friday photos category and add my rss feed to your reader / get my latest posts by email.

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This is a guest post by Jonathan Villiard. You can find him at his SEO website and at his Funny Blog.

Yeah, OK, so Gabriel knows about local SEO, cool. But he does not know all there is to know, since he never gave you the following advice!

Here is a simple yet effective tip about how to have your company show up on Google Maps!

Now I just have to wait to see if Gabriel will add this advice into his book…

Thanks Jon for this fun Friday Photo guest post !

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Because beating Yahoo and Bing into a necessary merger was just too easy, and because they’re sitting on [Dr Evil moment] MILLIONS (ok….. BILLIONS) of dollars, Google’s AdWords team decided to rest on their laurels and take a few years vacation.

Seen in a Google AdWords account I manage:

Gotta love bloopers .

This is part of my Friday photos and fun categories. Like it? Get my latest posts sent to your email or RSS reader.

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To my friends, acquaintances and readers: I’ve got a sweet link opportunity for you that combines charity with trusted educational links.

Together with the Hebrew University of Jerusalem’s student union (the “Aguda”) and the Office of Student Activities of the Rothberg International School, we’re organizing an anti-smoking programme. The idea is to give away -free – nicotine gum to students who want to quit, to help them kick the habit.

We’ll be setting up stalls where students can come ask for a pack of the gum, and invite them to give us their names/emails for follow up to see how they’re doing a little later. Permission marketing rather than interruption marketing, to avoid giving away gum to students not really determined to quit.

If you want to contribute to buying these gums for students, send me an email at gab@seor.. for details. I’m taking payments for this through Paypal, as well as contributing $1000 myself. We’ve also got people matching donations dollar for dollar, so that if you give $10, you’re helping us get $20 total.

For the links, any donation over $100 gets you a link on the aguda’s old, trusted site and another one on the program’s site. We may get a third link n Rothberg’s site, but it’s unclear for now.

I’m not sure whether we can give optimum anchor text, but I’ll do my best to arrange it. For the record, Matt Cutts approves of charity-donation links.

Again, to send money and get links, email gab at this domain (seor..).

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It’s sad in a way, but one of the biggest businesses online is charity. Numerous sites out there will handle payment processing etc. for charities for ‘only’ about 3% of donations (the same as Paypal or any credit card processing company). I’m trying to set something up with student union of my university and accepting donations online is proving to be a challenge. For those who qualify in the UK, however, I’ve found one site that does this for free :

https://www.charitychoice.co.uk/CharityRegistration.asp

How does this relate to SEO? Pretty vaguely, in that the charity I’m trying to get set up would offer thankyou links to donors (stay tuned for details if that works out…). But in general it’s good to know what’s going on in the online world. There’s lots of business available around besides just big money categories like finance, the three Ps etc.

Add my rss feed to your reader if you want to stay updated on what happens with the charity project and whether you might be able to get an edu/charity link for your own project(s).

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10. Why yes, those viahra footer links will rank our kids’ toys site higher.

9. We’re experts in the three types of link: the reciprocal link, the paid link and the chainlink.

8. Of course it’s normal for link counts to change day-to-day by +/- 50,000.

7. This will cost you your time, money and sanity.

6. We follow the Google Webmaster Guidelines. ;D

5. Some killer link sources we access include the Cafepress used panties store.

4. Our SEO team leader is a pro who speaks at numerous conferences. His name is Jason Calacanis.

3. Your report? What report? (Via Acquisio bid management‘s Marc Poirier.)

2. We source content from professionals, like Paris Hilton and Ron Jeremy.

1. We tripled your traffic! We’re now ranking for “Infant Porn”!

If you liked this post, add my feed to your rss reader! Kudos also to Tamar Weinberg, Matt Inman, Rebecca Kelley, and Brian Hancock for their help and feedback!

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Carolyn Nolte, Customer Service Manager at Footshox, a company that sells insoles and shoe inserts, understands what it takes to seriously impress customers.

I wanted to buy insoles as a promotional give-away for SMX Advanced. She answered me by email telling me what the rate would be for a bulk order. Then when I wanted to followup by phone, I couldn’t, because they’ve got some kind of US-only phone number. So she called me to followup.

When it turned out that I couldn’t buy as many insoles as I expected, she still remained polite and explained to me what their pricing would be etc. As it turned out, I bought a few more insoles than my low estimate, though still less than the initial estimate.

In my note, I mentioned that I needed the insoles by a certain date. Yet my order was precariously close to the date.

At no extra cost to me, Carolyn upgraded the (very affordable and probably not marked-up) shipping to be expedited to insure I got the insoles in time. And then she threw in 4 more pairs of insoles, too!

I can’t tell you what a great feeling it was to have the insoles with me during my SMX presentation, and get a hearty laugh out of the room when I showed them my schwag. And furthermore, it built on my relationships with the great folks at SEOmoz and others in the industry.

Insoles: $…

Shipping: $…

Delight: Priceless.

Much thanks to Footshox Insoles that help you prevent foot pain, etc. I bought the 3/4 length men’s dress insoles and full size women’s dress insoles. For future reference though, I’d recommend full-length shoe inserts, since the 3/4 ones shift around, especially on hilly terrain like Seattle’s.

p.s. To clarify: Footshox are not a client. I just really liked their customer service and insoles.

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To all my readers: If you’re going to SMX Advanced, I’d love to meet you. I’ll probably check comments on this post etc Monday n see what’s up, but the easiest way to meet is to:

1) Find me after my presentation on the Keyword Research Artistry panel, on the morning of day 1 (Tuesday, June 2).
2) Look for a guy wearing a kippa (aka yarmulke). There’s probably just going to be a handful of us afaik, so you shouldn’t have much difficulty. If you don’t know what a kippa is, here’s an idea:

See also Flickr for some cool shots.

It’s the little hat the guy is wearing.

For those of you not attending, my preso is up on slideshare. It’s mostly self-explanatory, but I’ve reserved a number of goodies for the oral/in person part of my preso.

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Hey SEO ROI readers – time for another Friday Photos! Today I’ve got analytics stuff for you, advertising tidbits, some interesting/miscellaneous calls-to-action stuff, and some SEO material. This post is filed in the case studies category fyi.

SEO ROI Services had its 100,000th visitor this week! I was a bit of a stats hawk and watched my Sitemeter analytics just as the number went from 99,999 to 100,000 (and no, I wasn’t the 100,000th visitor ).

Another little item that was fun to see show up in my logs was another branded search for my content. This person was looking for my item on “Peekaboo Navigation,” which as you can imagine, isn’t a generic keyword. These branded searches help with link building.

Still on the analytics side of thing, while researching for an ad campaign, I found that some networks openly share the referrer data of their publishers. Referrer data is useful for retargeting, and also for link building if you’re a competitor of that publisher!

Sticking with the ad topic, I was stumbling around and got to EbaumsWorld, an entertainment site. I’m not sure why, but WPromote had banners running there as a roadblock (i.e. they bought all the banner slots)! Additionally, they’re not even following the AIDA formula for making banner ads.

By contrast, the Conservative Party of Canada have a self-deprecating banner on their site that does use AIDA, directing youth to join the party. You’re already there, so they’ve got your interest, there’s attention because of the headshot and then desire/action are generated by the simple slogan, “Freak Out Your Roommate. Join The CPC.” IMHO, they’d convert more visitors if the following page stuck to the roommate line, but telling folks they can freak out their ex-girlfriends works too!

Speaking of taking action, I noticed this social call-to-action area and thought it was visually pretty yet simple, so I thought I’d share it.

I also liked Microsoft’s ad for its social media accelerators, which you can use in your IE8 browser to go direct to Facebook (which MSFT partly owns) Digg (which MSFT supplies ads to) etc. Smart! The only thing that wasn’t clear was what the Windows logo was there for, since it appears the other accelerator is for Live Search, not Windows Operating System.

On the same topic, an ad encouraging people to buy Acai Berry garbage – which features testimonials of a dubious legitimacy – lead to a lander with this hidden, weasel-legal language:

On a related note, whoever designed the FTC’s website didn’t engineer the complaints page to maximize click-throughs to their complaints form. Your eye moves down this text column, separated by a long vertical bar from the neighbouring one. The actual button to get to their complaint form is on the right hand column, which fast-scanning readers like me would miss, causing them to give up!

While we’re on the topic of getting users to submit content, how about this request for reviews I got from Amazon? Pretty simple and to the point, in my books, so it likely works well. Plus it boosts their site’s usability, I’m sure. The only problem? I never opted in. Amazon isn’t only broken, they’re spammy too!

Getting back to basics and sticking strictly to SEO, did you know you could get distribution by default via Twitter? This is what I was talking about in my SMX West presentation in reference to Portals 2.0. Highly useful for link building, particularly with linkbait.

On that note, here’s an interesting recent screenshot that shows how valuable exact match domains are, both for the boost Google grants them, and for the superior links you can build. Quality beats quantity.

That said, some people are clearly very effective at launching sites with a massive [whitehat] content strategy.

Finally, some amusing items from Google. First, they called me a Kunt. Or maybe that was an Obama-esque Yes I “Can,” in Dutch? Second, they need to SEO their AdWords FAQ. Third, their submarine crawling seems to have outfoxed itself by crawling my search form and “discovering” content that wasn’t there. I’m not cloaking anything, so it really beats me how they got that snippet, when the landing page shows no posts.

If you liked this visual case studies, add my rss feed to your reader!

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You all know I hate spam email. And chances are you get annoyed by those too. But people don’t have a problem with opt-in email newsletters … or do they? Here’s an April Fools trick to get your friends spammed by legitimate email newsletters!
by Tancread

Perhaps subliminally inspired by Air Canada’s opt-out spam emails, I’ve come up with a way to opt-in your friends to those legitimate newsletters that use a double opt-in technique! You can co-opt legitimate companies with non-spam email newsletters, into sending spam to your friends!

Here are the steps to play this April Fool’s Prank on your friends.

1. Create a dummy email account.

2. Sign up for a bunch of email newsletters.

3. Login to your email.

4. Open the newsletter opt-in confirmation emails and click the confirmation links.

5. During the week preceding April 1st, forward the dummy email account to your friend’s email.

Imagine your friend’s surprise when all these legit-looking newsletters flood their inbox on April 1st! “Dude, WTF?!” Of course, unless you’re a jerk, you should immediately unforward the address after the 1st, which will have the effect of removing your friend’s email address from all those people’s lists.

To me this is more fun theory than practice, and perhaps an email expert might point out that this doesn’t work for some reason. But the creativity aspect of coming up with this kind of sneakiness is amusing to me . Kind of like my greyhat seo posts…

P.S. If you like this post, I’d be grateful for you to link to it from your blog, website, Myspace page, Facebook profile/group, even your own internal company email newsletter ! Here’s simple html code you can copy-paste: <a href=”http://seoroi.com/fun/april-fools-internet-marketers” rel=”">April Fool’s Email Prank, by SEO ROI Services</a> .

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I’m accumulating a list of beefs I have with the current iteration of the site and am already at over 20 grievances. I would love to hear your problems with the site. Nothing is too small or too big or too trivial or too stupid. Often the ‘stupid’ ideas are the million dollar “Why didn’t I think of that?” ideas.

Great answers get a free download of my super secret PPC plugin for managing multiple landing pages off a single wordpress minisite. Plus you can have the satisfaction of seeing your ideas implemented in the redesign .

Also, the title’s questions are just a starting point. Feel free to recommend plugins, highlight usability problems, suggest superior seo tactics, advocate for how I should use the header space currently taken up by varying taglines/testimonials (besides the search bar), different graphics, different conversion paths/tactics … anything!

UPDATE: In response to complaints about the font, I changed a global style in the stylesheet so the first font listed in the font family reads “Arial”. Please tell me if this is easier for you to read!

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Aaron Wall, cuz I love reading his blog and in particular when he releases new fantastic tools like this. Even better when those tools let me gloat about my call on the trend towards  data commodification.

Then he also has a video of Matt Cutts talking about web blight, and the amusing phrase comes aroun 4:50~ :

“Email spammers just want a little home on the web.”

Which conjured to me an image like this:

On a more serious note, Matt’s video is really terrific and I encourage everyone to watch it for the sake of protecting your site(s).

If you liked this post, get my rss feed.

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Matt cuts cv leeks [for pita filling]!

For the ultimate reference on curriculums and pita, yours truly is the reigning champion curriculum-stuffed pita maker so check out my effort at threepeating my World Curriculum Pita Crown capture: curriculum pita.

On a related note, here’s a search you can use to find curriculum vitaes: recruiters who are search dependent. Filetype:doc Inurl:CV http://www.google.ca/search?q=filetype%3Adoc+inurl%3Acv&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

For those of you wondering if I’ve gone mad, the answer is only partly. I’m participating in this for the fun of it and seeing what folks will do to get SEOmoz‘s attention. @SEOmoz – I’m not looking for a job, so kindly discount this insane curriculum threepeter effort. Also, is LinkedIn a new client of yours?

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• Backlink Analysis With Majestic SEO's Data
  
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