Scratchpad, for those of you who don’t know, is my informal column. Take the ideas for what they’re worth and ignore the style.

Questions

Q1: What is the best measure of attention equity? Links? Daily visitors? Repeat visitors? Subscribers? Trends in the prior statistics? Something else?

Q2: Is scannable content contributing to (more…)

Here’s my effort to share original resources that haven’t received wide attention/link love on other blogs. Hence I haven’t shared Aaron Wall’s tools (how useful would one more mention be?), Xenu Link Sleuth or SEOmoz‘s tools (though I had to put them in the Friends section). Here is search marketing’s BIGGEST, BADDEST, RESOURCE BONANZA BAR NONE! (If you enjoy it, subscribe – there’s lots more where this came from .)

The SEO Business

What makes Web sites credible?

Proposal layout and design

Five Simple Ways to Make Your Proposal More Competitive

Canada Business – Starting a Consulting Business – Interesting item for my fellow SEO consultants here (more…)

Hey gang,

I’m back from SMX West – the best three days of my life EVER – and have got some great material to share with you guys. Here are some highlights of what’s coming: (more…)

Here’s a mixture of SEO strategies and the tactics to implement them.

This page is frequently linked to in the context of the question: “My competitors are buying links, and I think they rank because of the paid links. Should I buy links, too? What do I do?” The first strategy shared here has a few answers to this, which largely amount to: undermine competitors’ links.    (more…)

Actually, I didn’t. And that’s why this post matters. (more…)

Here’s a refreshing interview with Kat French, well known in the SEOmoz and Sphinn community and certainly a person to keep an eye out for in search marketing. We cover online community moderation, the strength of social media and of personal networks, and much more. (more…)

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