SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

Affiliate Marketing Gets Sluttier In Time For 2010

Author: Gabriel Goldenberg, December 24, 2009

It’s a weird thing that some of the smartest affiliate marketers are also the dirtiest. (more…)

What Mrs. Yona Sussnovitch, 85, Taught Me About Hacked Websites

Author: Gabriel Goldenberg, September 2, 2009

…Hacked websites are really no big deal. Sit back, kick your feet up on the desk, grab your coffee and let me tell you a story about Mrs. Yona Sussnovitch and I. (more…)

How I Cloaked My Way To LOWER Rankings

Author: Gabriel Goldenberg, May 13, 2009

Actually, this post should be titled: “How did I cloak my way to lower rankings?!” Because the truth is that it was completely unintentional – as evidenced by it causing my traffic to drop like a rock. (more…)

The 3-Step, 2-For-1 Link Building Technique

Author: Gabriel Goldenberg, April 24, 2009

I’ve seen variations on this link building trick, but it’s the first time I see it producing additional links beyond the value you already have. (more…)

Pulling The Ole Switcharoo To Beat The Captcha Cracka Bots

Author: Gabriel Goldenberg, February 22, 2009

Spam with Stinky French Garlic by jalb If you’re using captchas to protect your forms, or other forms of logic, you’re probably finding that you’re still getting spammed despite the captcha.
Well, here is a new idea for you to beat those captcha cracka bots, and some ways to implement it. (more…)

Aaron Wall & Matt Cutts Entertain Me

Author: Gabriel Goldenberg, January 16, 2009

Aaron Wall, cuz I love reading his blog and in particular when he releases new fantastic tools like this. Even better when those tools let me gloat about my call on the trend towards  data commodification. (more…)

I’ve Been Translated Into Japanese!

Author: Gabriel Goldenberg, January 15, 2009

I was very fortunate with my Internal Link Building plugin to have many East European folks talk about it and give me links, but this time it’s a full post I’ve got translated. Now, by the looks of it, it’s probably done by machine and spammy crap… but if it’s not this is cool. Anyone here speak Japanese?

http://web-tan.forum.impressrd.jp/e/2009/01/13/4760

How Navigation Peekaboo Converts SEO Traffic Better

Author: Gabriel Goldenberg, December 22, 2008

Standard conversion advice says remove navigation from the landing page (at least for lead generation landers). Standard SEO says use links. The next best thing would be to put the navigation out of sight, in the footer, and have your calls to action above that so visitors won’t use your navigation to leave your page.

But if you put the nav in the footer, it might get less search engine trust, precisely because folks don’t use footer navigation. What’s a conversion minded SEO to do? Here are 4 options to play navigation peekaboo with search engines and humans to convert your SEO traffic better. Blackhats use some forms of this, but I think I’ve also thought of original twists too. (more…)

Spamming With Chutzpah: Michigan’s Trademark Productions’ Rob Aimclear

Author: Gabriel Goldenberg, November 11, 2008

Trademark Productions steal other people’s content, edit it for the sake of passing through search engine duplicate content filters, and try to pass themselves off as experts you should trust? (more…)

Cited by CNet’s Stephen Shankland

Author: Gabriel Goldenberg, September 10, 2008

Stephen Shankland blogs for CNet on Digital Media, and he’s a reporter who learns fast and understands search marketing pretty well, especially for someone who’s not immersed in it 24/7 like many of us search geeks. Yesterday, he wrote a post highlighting some of the recent controversies (more…)

Miriam Ellis’ HyperLocal Blogging Tips: A Home Run!

Author: Gabriel Goldenberg, August 25, 2008

Noticed this through Sphinn, and I have to say, Miriam Ellis of Solas Web Design has really hit a home run with her recent (more…)

40+ Metric F***Tons Of Awesome Resources

Author: Gabriel Goldenberg, August 11, 2008

While I’m usually not the one to swear on a professional blog, there are exceptional occasions where it’s appropriate, and this is one of them. I’m waaaaaay overdue for a links post, and there are so many quality ones here, that I had to use my affiliate friend’s expression. (more…)

Can You Swing To the Comment Spam Two-Step?

Author: Gabriel Goldenberg, August 5, 2008

The following has been sitting in my comment queue:

The purpose, imvho, is to find blogs with poor comment moderation practices. The goal of this comment spam isn’t linkbuilding directly – it’s finding (more…)

2.5M Executable Files in Google’s Index

Author: Gabriel Goldenberg, July 11, 2008

There are about 2.5 million executable files in Google’s index:
“Results 1 – 10 of about 2,470,000 for filetype:exe” – http://www.google.com/search?q=filetype%3Aexe. (more…)

How To Get Links From Google: Scrape & Trackback Spam

Author: Gabriel Goldenberg, May 27, 2008

See here for how to get links from Google by spamming:

In Google’s defense, looking at the source code those links appear to be generated clientside – I couldn’t find the string ‘vox’ (as in searchenginemarketingvox.com) in the page’s source code. So the links don’t count for SEO (yes, yes it’s anticlimactic, I know). Still funny that 3 spammers are getting links that human visitors can follow from an official Google blog. Hmm, maybe the Gmail team are part of a bad neighbourhood and they’re trying to hide it… ;)

30+ Weird, Educational and Stupid Search Screenshots

Author: Gabriel Goldenberg, May 14, 2008

One of my favourite things to do when browsing the web is take screenshots of interesting things I notice, particularly in the SERPs, but also on other sites. It’s an easier way of taking notes and learning from others. Featured below are some sites you know, like DoshDosh, Treatment Search, Sphinn and others.

There’s also the genuinely stupid Stupid.com, some much more intelligent Sphinn spammers who’ve carefully observed what tips us off to spam, and more. In the interest of load times, I’ve linked to some pictures rather than post them here. Enjoy! (more…)

Buying Sites? Use Trusts To Avoid Google Domain Demolitions

Author: Gabriel Goldenberg, May 9, 2008

At the Domain Roundtable, Matt Cutts said that Google will cut down any sites that get sold back to zero ranking value. So after a site has built up SEO strength for a few years, the asset could be worthless on the search market because Google – which controls the overwhelming majority of North American and most Western search – makes the rules.

This is clearly unfair to webmasters. Not to mention that the Fortune 500 are again on a different playing field, because their purchases are just mergers and acquisitions, not “site purchases”… (more…)

30 Lovely Resources and Helpful Links

Author: Gabriel Goldenberg, April 29, 2008

You’re likely to see some of these in future posts here and aroud the various lovely places that take my stories. So check out as many of them as you have time for, cuz there are some real sweet ones in here.

Diorex doesn’t blog anymore, so Smaxor republished some of his classics. (more…)

Post #88 – Scratchpad

Author: Gabriel Goldenberg, January 21, 2008

ScratchpadFormal writing is really frustrating because it requires you to dress up simple ideas in complete sentences, edit your work for grammar and spend an unholy amount of time writing what it would take you a few minutes to express verbally. When you come up with new ideas or discover new stuff as often as I do, that can get really frustrating.

So I’m hereby inaugurating what I hope will be a regular column here: Scratchpad (scratchpad picture courtesy of one eye fish). I’ll share my latest ideas, in a raw scratchpad type format and be paying even more attention than usual to your feedback. (The Post #88 reference was the pre-naming version of this post’s title and I found it quite appropriate to an informal column.)

For this first issue, I’ve got

  1. New uses for Google’s Keyword Tool External,
  2. Mined ideas from Google’s Press Days 06 and 07,
  3. Revelations of what the PPC arbitrageurs (more…)

Cloning Expired Sites: Blackhat Tactics and Whitehat Strategies Don’t Mix, But Greyhats Eat the Cake

Author: Gabriel Goldenberg, December 28, 2007

Eli wrote about desert scraping, which is the practice of digging around expired sites on archive.org, grabbing their content and reposting it on your own sites. Cloning expired sites is a similar idea that (more…)