SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

Explaining Metrics of Google Analytics on Steroids (GAS) by dp6 and Cardinal Path

Via illuminea.com, we recently installed Google Analytics on Steroids (GAS) for a client, and observed some unknown metrics. I emailed the developers at Brazil’s dp6 and they explained what was going on.

For those unfamiliar with GAS, it’s got a Site App (or standalone version from Git) that enhances what your installation tracks, giving you tracking for PDF downloads, video views and more.

I asked André Mafei and Daniel Focas Carrer of Brazil’s dp6 some questions and they graciously provided clarification. (more…)


Learn SEO Campaign KPIs from Beginner To Advanced

This guest post is by , the VP of Client Services @ SEO.com, a leading search marketing agency located in Utah. For more information about their SEO services or to read other posts by Greg and other search marketing experts, please visit their site.

A few weeks back, I wrote a post on the SEO.com blog which talks about the ten things that you need to do to get your business ready for SEO.

In my post I talked bout “being ready to set and work toward real online marketing goals”. Gone are the days when business should be working solely toward rankings alone, as a number one ranking may not produce much fruit at all. In this post, I’d like to talk about setting the right SEO goals and the difference between leading and lagging KPIs.
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“Is Your Site Defensible?”- The 10 Point Quiz Updated For 2012

Andy Hagans used to run TropicalSEO.com, and I’ve reposted his popular quiz as to whether your site was defensible and updated it for 2012.

My updates and comments are in square brackets [ ].
Jerusalem old city walls

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How To Mashup Your Data And Mutate Joe Blow Campaigns Into X-Men Campaigns: New SEO/Email/CRO Tactic

SEOs building email lists (and email retargeting subscribers) just got huge help in the form of data mashup artists Rapleaf and Rapportive, two tools for gaining data on your email contacts. The impact will mutate weak little campaigns into car-throwing raging hulks.

The Incredible Hulk (more…)


The Multi-Armed Bandit Of CRO Doesn’t Grab Higher Conversion Rates – It Grabs Lower Conversion Rates

Multi armed bandit
Steve Hanov recently suggested a thought-provoking idea: applying multi-armed bandit algorithms to A/B testing, and Visual Website Optimizer (VWO) did an interesting and accessible-to-non-statisticians statistical analysis and explanation of Steve’s method, to evaluate the accuracy of his claims. While I loved their analysis, VWO’s conclusion is a howler! (more…)


How To Create AdWords Email Alerts For Emergencies Like Big Traffic Drops

When Traffix Systems launched their new site, their AdWords ads got disapproved en masse, and so traffic tanked. Why should that happen, considering we (the team at illuminea and I) set up redirects properly? (more…)


BookCrossing – Marketing Insights From A Unique Online/Offline Community

bookcrossing.com logoBookCrossing.com is a unique book giving community where people label their books, give them to other members to read and then those members pass them on further to others. In 11 years it’s grown to over 1M members, with 9M books in circulation.

 

How BookCrossing Works
How BookCrossing Works: Label your books, share them with others, and follow its travel worldwide!

Heather Mehra PedersenIn this unique interview, Co-Founder & Director of Finance Heather Mehra-Pedersen shares what has helped grow their community, motivate their members and ultimately build the business. (more…)


Phillip Klien of BT Buckets & Site Apps Gives Me Segmentation & CRO Tips!

I recently had a great chat with Phillip Klien, a conversion expert using software to first segment (or “bucket”) traffic and then personalize visitors’ experience. In fact, he co-founded BTBuckets.com, a behavioral targeting (BT) tool that enables exactly this kind of personalization, and SiteApps.com, a marketplace for related CRO and BT tools.

1) How did you come up with the idea for BT Buckets as a platform? (more…)


How To Chill A Client Out When Traffic Drops Over Memorial Day

I got an email today from a client freaking out because their traffic was down about 40% yesterday and Google simultaneously sent them warnings in GWt / their email. How do you chill such a client out? (more…)


Arnie Kuenn on CRO With Video, & Conversion Conference

Arnie Kuenn
Arnie Kuenn, Conversion Conference Speaker

Click here for a $100 discount
on Conversion Conference. You’ll see the discount code listed in the upper right after the click.

Arnie Kuenn is President of Vertical Measures, who offer services in link building, content creation and notably their content marketing guide. We met at Pubcon, and he’ll be speaking at Conversion Conference on video. He was kind enough to give us this sweeeeet interview :). (I previously interviewed another Conversion Con speaker, Keith Hagen

Can you give me a little background about you?

You bet. Well first I am the founder and president of Vertical Measures, a search, social & content marketing company. Our focus is helping our clients get more traffic, more leads, and more business from their websites. I am an entrepreneur who had had two previous businesses in the world of new technologies and marketing. I am also a frequent speaker and author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing (available on Amazon).

What knowledge level are you addressing in your preso at ConvConf?

This particular session is on video marketing and using video to increase conversions. Therefore I would say the people attending this session will be a little more marketing oriented as opposed to technically oriented.

(more…)


My Next Facebook Ad Lander, Hat Tip To Ryan Deiss

I recently saw a video on FBEvolution.com about using a squeeze page (aka email lead generation landing page) on your Facebook fan page, which I’ll be adapting for the Advanced SEO book fanpage.

In it, Ryan Deiss shares a case study on his landing page getting the name and email of 50% of the people who clicked like.

He incentivized the like with part 1 of his free report, and incentivized the email optin by upselling folks to get part 1 AND part 2.

I’m planning to test that, as well, with the following adaptation of Ryan’s landing page:  (more…)


Skip Display Retargeting / Remarketing: Start With Email ReMarketing

You can segment your email list by what page(s) they visited.

That means you can use your email marketing for “retargeting” aka “remarketing.”

Retargeting is an increasingly popular marketing tactic that targets prospects based on their having already visited your site (or a specific page, depending what pages include your retargeting-cookie-dropping code).

You know from the person’s previous visit that they’re interested in your product, so you use retargeting  to get a second chance at converting them. (more…)


Pause Low CTR Ads In AdWords Automatically With Rules / Alerts

While looking around for AdWords alerts, I discovered a very handy time-saving feature in AdWords called Rules. You can use AdWords Rules to automatically pause low-CTR ads, high-CPA keywords and likewise auto-manage other aspects of your account that don’t require human judgment. (more…)


Keith Hagen of ConversionIQ Previews Conversion Conference

Keith Hagen of ConversionIQ is set to speak at the next Conversion Conference in Chicago. He graciously agreed to an interview ahead of the show.

Click here for a $100 discount on Conversion Conference. You’ll see the discount code listed in the upper right after the click.

1) What’s the topic of your presentation? How did you come up with that?
(more…)


Ecommerce SEO Is A NOT For Profit Activity

Google is cutting the ROI on ecommerce SEO and has been for 8+ years. If ecommerce merchants don’t understand the changes below, they’re going to lose market share to savvier competitors.

Read on for what you need to do to survive and thrive. (more…)


Why I Love The New Modified Phrase Match And Exact Match

In writing a report for an illuminea client, Traffix Diameter Systems , I wrote the following about the new Modified Phrase Match and Exact Match: (more…)


Weekday vs Weekend Bidding In Google AdWords: The 30 Second Analysis

Should you focus on weekend or weekday traffic in your PPC ad campaigns? If you’re already getting organic search traffic, you have data that can answer that question in 30 seconds. (more…)


Quick Tip To Reduce Email Unsubscribes In Aweber

If you’re using both an autoresponder series of emails as well as “broadcast” messages that go out with no regard to sequence, you run the risk of annoying people with too-frequent emails. (more…)


How Even Established Sites Use Keyword Difficulty aka Efficiency Data

[Edit: I try to post original stuff but I realize here that I'm adapting "second page poaching." It only occurred to me after writing my post, but when you're done reading this, check out Virante's posts on second page poaching, relevant data collection and an API. ]

While working on a huge site with 1000s of pages and keywords, I realized that I needed to prioritize what keywords to build links for.

The situation was different from a brand new site, because for a new site, all keywords are equally hard to rank for (except perhaps those in the domain), in that you’re not in the top 100 for anything. In such a case, you typically prioritize keywords by absolute search volume, then keyword difficulty.

Unlike a brand new site, this site already has pages in the top 100 – and especially the top 20 – for dozens of terms. I sawthis when setting up the rank tracking (for reporting purposes) in Raven Tools. (Normally I prefer Authority Labs for rank tracking for their great historical graphs. These let you see what links boosted you, assuming the links are published on sites crawled regularly.)

 Check page 2 rankings with equivalent keyword search volume for their relative keyword difficulty, using SEOmoz’s keyword difficulty tool.

Accessible to SEOmoz Pro members only as of this writing.  

Anyways, Stephan Spencer and the boys at Virante shared a tip that you should look for pages ranking in positions 11-20, e.g. on the second page, since they’re easiest to rank.

The site already has loads of authority links from across the web, having been around since the 90s. So what’s needed at this point is deep links with a mix of anchor text. You’re only a few links away from page 1 and traffic in that case.

And as the saying goes, Rome wasn’t built in a day. A site doing 1 million visits/month didn’t get there from trying to rank for “insurance” straight away, but from getting 50 visits a month here and 230 visits a month there. It adds up and snowballs, because as more people get to know you and find you in search results, more people link to you.

(Mike Grehan described this phenomenon years ago as the [SEO] Rich Get Richer, in a piece called Filthy Linking Rich.)

What do you do when you have a few dozen pages on page 2? With similar keyword search volumes? Look at the keyword difficulty. 

So unless there’s a tool that gives me keyword difficulty scores in bulk, I’m going to go through the terms 5 at a time with SEOmoz’s keyword difficulty tool and see what ranks in positions 2-20 and is worth building links for to top up traffic.

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Fun Fact: Facebook Ad Review Teams Skew GA Stats & How To Fix It

I launched some Facebook ad campaigns in the past few days and saw traffic skyrocket in Google Analytics.

Problem is, the traffic was garbage – not the traffic I was paying for, which converted decently. It was Facebook’s ad reviewers, tasked with checking the 1000+ ads I uploaded, visiting my site once/ad.  (more…)


View Goals By UTM Campaign, Keyword, Ad Content In Google Analytics

Suppose you’re using Google’s URL building format to mass tag URLs with UTM_campaign, UTM_Keyword, UTM_content and other UTM settings – where do you see the data afterwards? (more…)


How I’m Bulk Creating 200+ Ads With High CTR In Facebook Campaigns

facebook ad
This is the process I’m following to create ad campaigns on Facebook promoting my advanced SEO book.

If you like this, get a free chapter from my book on advanced SEO! Or get my latest posts by email or RSS!

Toolset:

SEO godfather in black hatImages – Royalty free stock ex SXC, plus my own headshots – faces draw eyes so it’s worth starting with those to get a high CTR and low CPC.
Social Ads Manager (SAM) by Brighter Option – bulk ad creation, upload, powerful tracking built in, save targeted interests for reuse, great support by skype and email, cost is % of spend
Pixlr & MS Paint – Cropping, adjusting image brightness and contrast to shout louder, adding text and certain effects. Free! YAAY.
FBAdsToolbox – To add standard effects like image borders in different colors and certain neat image effects like scroll buttons, video play buttons etc. Very affordable at $58/year (save $60+) or $12/mo. (more…)


Advanced Segments In Google Analytics For SEO, Social & Ecommerce Analysis

Use Advanced Segments in GA to Discover SEO, Social Media and Ecommerce Insights

Google Analytics (GA) is a tool that, while very useful to basic users who just want a quick look at their site’s statistics, is meant for power users that can take advantage of all of GA’s hidden features. Advanced Segments is an example of that hidden power. (more…)


How To Exclude Brand Search Terms & Keywords In Google Analytics’ Traffic Sources Reports

Recently a client came to me with a question about where to prioritize their content-writing efforts for the site redesign, and I offered her an answer based on Google Analytics’ keyword data.

The problem is that if you just export your top keywords, you’re going to see brand search terms near the top.

What can you do with branded keywords? They’re not actionable, because you rank for your brand terms and will continue to rank in the future.

You want to find out what are your top keywords to prioritize where you spend your time writing copy.

So how do you exclude brand search keywords from your Google Analytics traffic sources report?

1. Click the “advanced” link that is near the search-filter box.

Google analytics - click the advanced search link

You’ll see a screen like the following one:

advanced search to include or exclude keywords

2. Click on the Include drop-down and switch it to exclude. Then type in your core brand term. So if your company is called John’s Crazy Shoes, type “John” or “Crazy”. Finally, click apply, and voila – you’re done!

click exclude, type your brand name or phrase and apply

What about if your brand name has lots of alternative spellings and misspellings? Or what if one site has multiple brands, due to a rebranding or multiple child companies sharing a single site with the parent company?

In such a case, you can use regular expressions, or regex, to exclude all of the brands .

All you need to do is switch the matching parameter to be “Matching RegExp” and type each of the various spellings into the text field.

regular expression matching for traffic source report

regular expression for multiple brand terms

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(Related post: How To Build Your Company’s Brand Online)


Keep Clients Happy and Grow Your Business by Creating Actionable SEO Reports

This guest post is written by Lior Levin, a marketing consultant for a company that provides a to do list application and, who also consults for a company that offers psd to html 5 service.

Google Analytics is great at collecting lots of data for your clients, but once you create a graph or a spreadsheet showing traffic and keyword trends, many customers will ask, “What’s next?” There is no shortage of website data available, but the hard part is figuring out how to create a useful SEO report that will help clients improve their return on investment and keep them happy. (more…)


I Ranked #3/#1 For SEO On Google.ca (Pics)

Did you know I used to rank #3 for SEO on Google.ca – without being logged in or anything – behind only two Wikipedia results? So de facto, I was the #1 top ranking SEO in the country :). (more…)


4 Advanced eCommerce SEO tactics

The following is a guest post from James Agate, the SEO director at Skyrocket SEO, a leader in eCommerce SEO & Conversion Optimisation for small and medium sized online retailers.

eCommerce SEO is a unique beast. There are technical issues to consider, scalability challenges to think about and countless other opportunities and drawbacks that need to be taken into account. We work a great deal in the eCommerce space; here are some of the ways I know will take your or your client’s business to the next level.
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A/B Testing WP With Google Website Optimizer: The Easiest, Cheapest Method

Want to a/b test your WordPress (WP) website without the cranky, unreliable Google Website Optimizer (GWO) plugins?

Google Website Optimizer

The problem with using Google Website Optimizer with WordPress:

1. Google Website Optimizer was designed with static html pages in mind, as opposed to pages created by a content management system like WordPress.

Each post on a WordPress-powered website relies on multiple different files, such as header.php, sidebar.php, post.php etc. Google Website Optimizer requires you to place code on the page you’re going to test, which is made more difficult because of the dynamic inclusion of the header, sidebar, body of the post etc.

2. Various WP plugins supposedly resolve the difficulty. In fact, they don’t solve it for two reasons:

  • These plugins limit what you can test to the content of the post, and not the title, layout, navigation and other very important aspects of the page.
  • They don’t work with custom themes – which is likely your case if you’re putting money into A/B testing or multivariate (MVT) testing. I’ve failed to make GWO work on this WordPress site despite numerous efforts and following instructions to the letter.

In short, what you need is for your WordPress pages to be static html …

How to a/b test any WP page/post, free using Google Website Optimizer…

1) Navigate to the WordPress page you want to test, in your browser.

2) Click File -> Save File As and download the page. With Firefox, this downloads two things: i) a folder including all the graphics, CSS and backend voodoo that makes the page pretty and ii) the final html that is sent to the browser to display on your screen.

3) Upload the folder and html file from step 2 to your server. This is your control version of the page.

4) Create one or more copies of the folder and html file, and edit as needed for your test. This is your experimental version of the page.

5) Upload the copy/ies to your server. Important: Don’t upload to a folder in which WordPress is installed, because doing so will cause the newly uploaded page will take forever to load (in my case, 30 seconds+). This means that if WordPress powers your whole site (e.g. it’s installed in the root folder), you’ll need to test on a subdomain or another domain. I suspect this may also be true of trying to upload the file to a page where other CMSes are installed

Filezilla Upload

6) Edit both the control and experimental pages to include the Google Website Optimizer code.

7) Optional: Use a 302 Temporary Redirect on the existing page to send the traffic to your control page and let GWO split the traffic between the “A” (control) version and “B” (experimental) version of the test page. You want to use a temporary redirect because you’re only doing this until you find a better version of the page.

Alternately, you can use a 301 permanent redirect if you don’t want to be bothered keeping the WP version of the page later.

8) Optional: If you tested layout or something graphical besides content, have a dev create a special “page template” that you can select when creating a new WP page. That way you’ll be able to keep the new version within the control of WordPress, while getting the higher conversion rate of your new version.

A summary of this approach’s benefits:

- It’s easier than breaking your head trying to install GWO on a custom theme and never succeeding at having it validate.
- It provides more flexibility in what you can test than the existing plugins out there.
- You’re still using GWO, so it’s free.

Liked this workaround to a/b testing using GWO and WordPress? Add my rss feed to your reader for more tips on conversion and usability and advanced SEO.


Google Click-Through-Rate: Blended SERPs & SEO Strategy

This is a guest post by Phil Golobish, Senior SEO Consultant at Slingshot SEO. When he’s not writing posts for Gab, Phil helps Slingshot achieve digital relevance for deserving brands. You can follow Phil at @saintphilip or +Philip Golobish.

In 2006, AOL accidently released a ton of Google click through rate data. Clever marketers then used this data to estimate traffic a site could receive in any ranking position, and to forecast SEO ROI.

Since then, Google has made countless algorithm changes, incorporated personalization options, and blended results with images, videos, news, etc.

Given these changes, are the AOL CTR numbers still relevant? More specifically, what impact has blended search results had on CTR?
The study Slingshot performed after the jump! (more…)


Advertising Lies: “Engaged Audience” In Advertising

The purpose of advertising is defeated by “engaged” audiences. I came across an old advertising saw in Vanessa Fox’s recent article about the Food Network vs AllRecipes traffic battle, namely that advertisers want an engaged audience. That’s idiotic.

Why?

Engaged audiences don't click.

Ask any AdSense publisher who clicks his ads most, and you'll hear that search engine traffic is great. Heck, Chiticka has an ad product exclusively dedicated to monetizing publishers' traffic earned from SEO.

Within blackhat SEO, it's also known that providing a poor user experience - where the item sought for in the search isn't present on the landing page - generates high AdSense clickthrough rates. The AdSense block is the most relevant thing on the page - it best matches the keywords searched for, and is the best next step for the visitor. So they click.

Compare that to direct traffic. People coming to read content are the MOST banner blind visitors within a website's audience. Engaged audiences don't give a damn about the ads. They ignore them the most - they're used to the ad slots, have seen them several times already...

Brand advertisers supposedly want these audiences because they're there for the content, therefore are the most likely to be interested in the topic. OK, fair enough - lots of search traffic is off topic to a site's core topic, in contrast to the direct traffic. But that doesn't help much if those people are ignoring the ads.

The best solution in such cases is social media - you're not ignored, because you're not broadcasting at your target [direct, engaged] audience, but speaking to them personally. Offering recipes, chatting with them on Twitter etc.


Who’s The Best Social Media Agency / Company In Canada?

A friendly business acquaintance of mine, Jean-Julien of Sid Lee, asked this question recently on Quora. I thought I’d answer here for the benefit of my readers.

The question is kind of futile, in my view. It’s the same way many marketing award shows are only aimed at promoting themselves (they charge thousands per submission…). Just as those award shows don’t really pinpoint the best in the country, it would be impossible to answer this question accurately without doing a comprehensive rating… and none of these answers (award shows, surveys, etc) are ever really comprehensive. (more…)


Are You Buying Skewed Panel Data?

In yet another fascinating case study, Mr Green’s blog shares a mobile marketing campaign aimed at recruiting panel members for a demographic research service. (more…)


Daily Deals Don’t Deliver – Yet

Excellent criticism of daily deals on TechCrunch

http://techcrunch.com/2011/06/03/why-daily-deals-raw-deal/

The question is – how do local companies go about (more…)


Paypal’s Exchange Rates Are Aweful – Important FYI For International Marketers

I put $2000 US into a paypal account of mine, and Paypal is listing that as being worth 6653.79 Israel New Shekels (ILS). That’s an exchange rate of 1 USD for 3.32689 ILS. (6653.79 / 2000 = 3.32689) (more…)


Review of PPC Search Engine Marketing An Hour A Day

David Szetela has long been one of the PPC experts I most admire, not least of which for his informative presentations at SMX – typically on the Google Display Network (GDN), his specialty. He wrote a book for Wiley/Sybex’s online marketing An Hour A Day series, Pay-Per-Click Search Engine Marketing An Hour A Day, along with his fellow Clix Marketing pro, Joseph Kerschbaum. I was fortunate enough to be given a review copy, and while I’m sadly quite late in writing this review, I figure better late than never!

First of all, since this blog is geared to an intermediate-to-advanced audience, I’ll answer the first question everybody asks themselves: yes, you’ll learn something new. (more…)


Mobile Usability Case Study and Conversion Rate Optimization

This is a guest post by Stephen Croome of buyaniPad.com; his bio is below.

A baseline for mobile growth

Real numbers and our plan going forward:

There is a lot spoken on the growth of mobile but not much actual data shared. SEOmoz recently posted trends for mobile in 2011 and I thought I would contribute to the discussion with a baseline for expected mobile growth based on real sales data (more…)


A Solution For Tag-And-Tracking-Code-Free Web Analytics?

I was recently playing around with Brighter Option’s Social Ads Manager (SAM) – a Facebook ad creation and management software – which includes its own conversion tracking. (more…)


Why Bill Gates Would Be A Kick-Ass SEO

Today, Twitter suggested I follow Bill Gates. It’s the best suggestion I’ve received in a while on who to follow from amongst the advanced SEO community. How is Bill Gates part of the advanced SEO community you ask?

As I explain and detail in my book on advanced SEO, a key requirement of advanced SEO is the willingness to learn from everyone and to think laterally.

Bill does that exceedingly well, as he shares in the following post. He visited a Coca-Cola distribution center in Kenya and drew lessons for preventive health care. Read the post on his foundation’s site.

Update: The article and insights are actually written by Melinda Gates, as pointed out to me by Trish Thomson. I just saw it tweeted by Bill, and assumed it was his item. So yeah, Melinda Gates would be a great SEO!


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Google URL Builder: Trick To Bulk Tag URLs for Google Analytics

Ever try creating lots of Facebook ads that you wanted to track using Google Analytics? If so, you probably know Google’s URL Builder, which generates URLs with tracking tags. (See post-script for an explanation if you’re not familiar.) It does this for a spectacular amount of URLs at a time! Exactly one URL at a time, to be precise.

Frustrated by Google’s URL Builder tool? Here’s how to build URLs with tracking tags in bulk.

(more…)


Online Ad Rates: Are You Buying The Traffic You Think You’re Buying?

I was browsing the analytics of one of the top financial sites around. Just about everyone in the financial blogosphere knows this site. (more…)


A passion driven shift from programming to SEO

This is a guest post by Troy Redington. Find him on Twitter @TroyRedington !

I’ve been into web development since 1995. I started dabbling in high school and just couldn’t stop. I felt comforted, and challenged by the vast sea of knowledge that I could learn. Plus, since the languages, technologies, and trends were always changing – I knew I wouldn’t get bored with it. (more…)


P* Comment Spam?

I’ve written some posts on A/B testing and split testing that have seen spam from people purporting to be from P*able. Personally, I find it surprising that a VC backed company would bother with poor quality blackhat tactics like such obvious comment spam, so I’m wondering if it’s not someone with an axe to grind against them. They’re not even in public beta yet though, so perhaps some marketing director there just purchased a really crummy SEO package trying to save some bucks. (more…)


Tying Adwords Into Analytics

(We’re continuing our SphinnCon deadblogging, this time with coverage of the web analytics panel. Previously we’d been discussing analytics with a internal search case study from Adi Reguev, and PPC with material from Naomi Sela on the content network, ad writing and split testing with Ophir Cohen and Dan Perach, and mixed link building / ppc notes from my panel/ Dan Sumeruck.)

Michal Neufeld – Google Analytics – Tying Adwords Into Analytics

Some pros of tying the two together:
- Understand the whole funnel, from search to site exit
- Instant and granular view of ROI on AdWords (more…)


Internal Search Analytics Case Study – Actionable Analytics @ SphinnCon

(We’re continuing our SphinnCon deadblogging, this time with coverage of the web analytics panel. Previously we’d been discussing PPC with material from Naomi Sela on the content network, ad writing and split testing with Ophir Cohen and Dan Perach, and mixed link building / ppc notes from my panel/ Dan Sumeruck.)

Adi Reguev – Go Internet Marketing – Internal Search

Some key questions…

  1. What/how much people are looking for [something].
  2. Does internal search answer your visitors’ questions?
  3. Can they find what they need easily?

Case Study: Travel
(more…)


View-Thru Attribution Management – My Experiment Design

An increasingly popular question in attribution management and in advertising measurement is what effect ads – that were viewed but not clicked on – have. These ads are known in the lingo as ‘View-Thrus’ or ‘View-Throughs.’ The related question people usually have is what percentage of credit to give view-thrus for conversions that came via multiple touchpoints (e.g. the customer saw and/or clicked several ads, before buying).

I’ve come up with an idea for an experiment to measure the effect of such “view-thru” ads on conversion, as well as on acquisition costs. (An acquisition cost is the cost-per-action of acquiring the lead/customer.) (more…)


Deadblogging Lessons From SphinnCon

I didn’t live blog the sessions at SphinnCon, but I did take a good amount of notes. Here’s what I’ve got from my own link building session and from the first PPC session. (more…)


Two Highly Valuable WP Plugins For Testing Landers

Get the scoop at Janet’s Search Marketing Sage: “Two Must Have Plugins for Landing Page Testing.” The second one you probably never heard of, but Janet makes a great case for :D!


Affiliate PPC Tip For Mixing Facebook, Shareasale & Prosper 202 Tracking

I just spent a few hours creating and editing an affiliate PPC campaign with Facebook Ad Manager, a Firefox extension that lets you mass-create, upload and split test ads (including split-testing images) on Facebook.

Now, while Facebook Ad Manager saved me a bunch of time, I screwed up with my Prosper 202 tracking setup and so the whole campaign needs to be rebuilt from the start.

Here’s what happened, and how to avoid it happening to you. (more…)


Is FutureNow Losing 5% of Its Conversions to Javascript Tabs?

Problem: FutureNow requires Javascript to see the content in the some of its tabs (see “How it Works” and “Details” in the image below), which hides this content from 5% of its visitors. According to studies, (more…)


8 Short Steps To Forecast and Estimate SEO ROI…

… And Based On That Projected ROI, Get Management Buy-In, Set Priorities and Spend Time Wisely.

(more…)

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