SEO ROI

The blog SEO experts read.

Froogle 2.0: Google Declares War On Amazon

Author: Gabriel Goldenberg, June 5, 2009

booksAttribution-NonCommercial-ShareAlike License by One Good Bumblebee
From the Seattle Times today (read in print version) comes a story headlined: “Google Says It Will Challenge Amazon On Electronic Books.” Loyal readers of mine would have known this was coming 7 months ago. Here are a few choice excerpts from my old post: (more…)

Guest Posts @ BlogStorm on Crediting Sales In Affiliate Management

Author: Gabriel Goldenberg, May 5, 2009

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Attributing-credit-when-email-and-affiliates-overlap

Hope you enjoy!

Eric Schmidt Is A Dirty Hypocrite: Google Should Come Clean - Friday Photos

Author: Gabriel Goldenberg, April 10, 2009

On TechCrunch, Borgle CEO Eric Schmidt told Charlie Rose that (more…)

Ecommerce Widgets And More - Scratchpad Video

Author: Gabriel Goldenberg, January 23, 2009


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Those Who Cannot Think, Do. Those Who Can Think, Teach.

Author: Gabriel Goldenberg, December 30, 2008

That’s a pretty inflammatory statement, isn’t it? But why is it any less inflammatory than “Those who can, do. Those who cannot, teach.” You hear that all the time in internet marketing circles (especially affiliate ones) and it’s pretty silly. (more…)

PJN Leaves Affiliates Hanging: Go Direct

Author: Gabriel Goldenberg, November 20, 2008

Pepperjam Network, you’re really, really useless. I have proof that you’re stealing commissions from affiliates and not paying them for all the sales they generate. I have proof that when a merchant’s tracking screws up, you do nothing to solve the issue for affiliates, let alone pay (more…)

Google’s Conspiracy To Monopolize Online Shopping

Author: Gabriel Goldenberg, September 22, 2008

What do Google’s search-within-search, the Google Affiliate Network, and Google Suggest have to do with each other? It’s all about Google’s transformation from being a bridge and toll-gate on the information superhighway to being bridge, toll-gate and destination! (more…)

40+ Metric F***Tons Of Awesome Resources

Author: Gabriel Goldenberg, August 11, 2008

While I’m usually not the one to swear on a professional blog, there are exceptional occasions where it’s appropriate, and this is one of them. I’m waaaaaay overdue for a links post, and there are so many quality ones here, that I had to use my affiliate friend’s expression. (more…)

AffSpy Launches Public Beta

Author: Gabriel Goldenberg, August 10, 2008

The AffSpy TeamRegular readers will recall I covered the joys of using AffSpy to save hours and hours of research trying to answer the eternal “What offers should I run” question. Well, the service founded by Stephen Gill and my friend Gab Malca (in the striped shirt) is now in public beta so anyone can get in! The press release is after the jump. (more…)

Who Are The Greediest Affiliate Networks and Who Has The Best Payouts?

Author: Gabriel Goldenberg, July 7, 2008

Every affiliate network claims to pay its affiliates the highest rates. The truth of the matter, however, is that some have higher CPAs for the same campaigns than others do. So I’ve created a post comparing the CPAs between networks on the same offers to determine the trend and see which networks really do pay the best. (more…)

Analytics & Attribution: Which Source Gets Credit For the Conversion?

Author: Gabriel Goldenberg, June 16, 2008

The answer came to me while reading up on advertising. Studies show it takes a certain frequency - most people place it around 7 times - for an ad and its message to be remembered. It would obviously be silly to just credit the last impression for finally getting the target consumer to get the advertiser’s point when the other 6 clearly were part of the process. Yet that’s a question many pro marketers have! (more…)

Handy Dandy Resources: Diamonds in the Rough Posts and Tools

Author: Gabriel Goldenberg, May 28, 2008

Big ideas and food for thought:
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Google Slaughters Wall & Inman, But Amazon Survives

Author: Gabriel Goldenberg, April 17, 2008

Google killed former SEOmoz CTO Matt Inman’s widgetbait because some Guardian reporter didn’t like it and wrote his negative opinion up. Then Aaron Wall was unlucky enough to trust a jerk who asked Matt Cutts about Aaron’s affiliate program based linkbuilding.

The question is: Will Amazon get a beat-down too? For their (more…)

The Triple Threat Interview: Stuntdubl, Graywolf and Sugarrae on Independent Webmastering

Author: Gabriel Goldenberg, April 13, 2008

Todd Malicoat (Stuntdubl SEO Consulting and Clientside SEM), Michael Gray (Graywolf’s SEO blog) and Rae Hoffman (Sugarrae Website Audits & SEO) were lucky enough to kick back with me at SMX West, so in my infinite generosity I decided to let them school me on some of the finer points of being an independent webmaster. This is intermediate level stuff mostly (my fault for not having better questions; see the end of this post for your chance to followup with your own questions), but there are a few nuggets in here for those of you who pay attention. (more…)

Scratchpad: Email Link Exchange Spam That Isn’t Spam & Real Links

Author: Gabriel Goldenberg, April 2, 2008

First, I present to you this amusing little email: (more…)