Today, Twitter suggested I follow Bill Gates. It’s the best suggestion I’ve received in a while on who to follow from amongst the advanced SEO community. How is Bill Gates part of the advanced SEO community you ask?

As I explain and detail in my book on advanced SEO, a key requirement of advanced SEO is the willingness to learn from everyone and to think laterally.

Bill does that exceedingly well, as he shares in the following post. He visited a Coca-Cola distribution center in Kenya and drew lessons for preventive health care. Read the post on his foundation’s site.

Update: The article and insights are actually written by Melinda Gates, as pointed out to me by Trish Thomson. I just saw it tweeted by Bill, and assumed it was his item. So yeah, Melinda Gates would be a great SEO!

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