Comments on: How Do I Play Traffic Cop With This Site?

By: dr ahmed galal

dr ahmed galal — Wed, 10 Nov 2010 00:27:31 +0000

hello Gabril,
Thank first for the great info you share. I think that the problem in audience targeting, most of your posts are very advanced for the new webmaster who needs help and ready to pay for it. I am sure that most of your visitors are seo’s or webmasters with some experience. Those audience are not ready to pay anything because they are dealing with small customers how pays them much less than what you charge for your hour plus they think that they know everything.

so the solution in my opinion is to target beginners at some posts by posting some basic info articles and targeting some keywords that attract beginner webmasters not expert ones, also drive some search traffic directly to your money page .

thanks again and i hope i was useful

By: Gabriel Goldenberg

Gabriel Goldenberg — Wed, 12 Aug 2009 04:26:00 +0000

It’s a fair point, but the page is already fairly well optimized, and also there are readers who end up buying consultations.

By: Amy

Amy — Mon, 10 Aug 2009 18:38:04 +0000

I would garner a guess that the majority of your blog traffic audience are not always the same people who are in the market for your SEO Services. So converting your existing traffic might not be a reasonable goal. Instead, I'd focus on optimizing your SEO Consultation page as its own landing page and driving unique traffic to it, rather than the blog.

By: Gabriel Goldenberg

Gabriel Goldenberg — Tue, 04 Aug 2009 22:37:17 +0000

I’ve just updated the navigation to the consultation page. That should have been an obvious fix, but I clearly am too close to the site to tell. I also like the mouseover drop down, and will aim for that with the next iteration! That’s an hour of time for you dude .

I’m not sure what popup you’re referring to – do you mean 4Q surveys? They’re actually not ads – just an invitation to give me feedback .

By: Stever

Stever — Tue, 04 Aug 2009 19:21:32 +0000

Gab, on your sidebar have an ongoing sort of ad, with a link to the consulting page. That current blue box at top of sidebar with your mugshot in it, the pic is an obvious draw for the eye, so below it, before the “testimonial” quote, include some more copy with a call to action linking to the consultations page. Maybe another line about SEO services linking to that page.

Then test your copy and layout in that box to see what improves clicks to the consulting and services pages.

Navigation to your consultation page is kind of hidden at the moment. I can’t seem to find how to get there unless I go to the services page first and hit one, of many, text links in the content of that page. So in your navigation menu in the header why not have the services link do a mouseover drop down list to each of the individual services. Then from anywhere on the site people can jump to the consulting page, or the link building page, a/b testing page, reputation management page, etc… without first going to the services page and hunting for a link buried in the text.

I have no comments on your pop-up ad as I’m deeply in the habit of closing those immediately after they appear

By: Gabriel Goldenberg

Gabriel Goldenberg — Tue, 04 Aug 2009 03:12:48 +0000

My pleasure to do so, Matt. I wouldn’t wait on me though – it might be a while as I’m seriously looking at a full redesign soon.

By: Matt

Matt — Mon, 03 Aug 2009 18:26:48 +0000

I’ve been meaning to test it for a while now – maybe we can compare notes on our findings

By: Gabriel Goldenberg

Gabriel Goldenberg — Mon, 03 Aug 2009 18:23:05 +0000

Cool, that makes sense, Matt. I’ll look to try that out sometime this fall. I’d test sooner, but I’ve got A LOT on my plate .

By: Matt

Matt — Sun, 02 Aug 2009 19:33:09 +0000

Exactly, just how you have:

“Need SEO services or consulting? Call Montreal SEO Consultant Gab Goldenberg at…”

at the top. Instead, it would be worth mentioning the compelling ‘unique offer’ with a link to the consultation page. The unique offer being of course the ’1st hour free’ limited time offer.

Maybe run the offer from time to time, when you *have* the time for the generosity of the offer. This will also reinforce the fact that it’s a ‘once in a while’ offer.

The intermittent appearance of the offer will also allow you to measure the effectiveness of traffic as well as conversions on a regular basis.

By: Gabriel Goldenberg

Gabriel Goldenberg — Sun, 02 Aug 2009 19:14:05 +0000

Oh wait, you mean do that sitewide? Hmm, maybe. It’s worth a try. I’ll add it to the “To-Test” list .

By: Gabriel Goldenberg

Gabriel Goldenberg — Sun, 02 Aug 2009 19:12:50 +0000

Hey Matt,

That’s an offer that I can see myself testing, but it doesn’t solve the problem I’m seeking help with. How do I drive more traffic to that page?

By: Matt

Matt — Sun, 02 Aug 2009 15:37:26 +0000

To expand on the idea: Mention a ‘unique consultation’ offer, above the fold.

What’s “unique” is the free hour of course, but mentioning only that the consulting offer is ‘unique’ or a ‘unique opportunity’ will inspire curiosity and push more traffic to the page.

Once they’re on the page, their curiosity is satisfied and you have your conversion opportunity.

By: Matt

Matt — Sun, 02 Aug 2009 15:31:51 +0000

I’d suggest offering a ‘first hour free – min 2 hr consult’ somewhere above the fold of your pages.

This is something I intend to integrate into my own site in the near future.

By: Gabriel Goldenberg

Gabriel Goldenberg — Tue, 28 Jul 2009 18:29:46 +0000

That’s possible, Bruce, and something to consider. I can’t test the idea until I send more traffic to that page, however!

Got any ideas for directing visitors to the page ?

By: Bruce Wood

Bruce Wood — Tue, 28 Jul 2009 00:11:11 +0000

Gabriel,

I understand your goal is to sell more hourly consultations by driving traffic to your SEO Consultations page. That’s a great strategy because it’s where you put your sales pitch and you are more likely to sell hours from that page.

As a business development manager, I train automotive salespeople how to make more money by selling appointments. We do this because we are more likely to close the deal in person rather than by phone or email.

Instead of trying to sell hours, maybe you should be shooting for an appointment or a phone call. Assuming you will close more leads in-person.