Comments on: Silver Star Mercedes Montreal: Car Dealership Case Study

By: Claude Gelinas

Claude Gelinas — Sun, 20 Jul 2008 05:03:28 +0000

Blogs are very powerful but you should keep that little secret under the radar.

Furthermore, for a blog to be successful, the message has to go (way) beyond a “sales pitch” and I’m not sure a car dealership can achieve that — of course, I realize there might be a few exceptions, here and there ; )

By: Gabriel Goldenberg

Gabriel Goldenberg — Sun, 04 May 2008 18:47:53 +0000

Ankit – you’re right on the mark!

By: Ankit Garg

Ankit Garg — Fri, 25 Apr 2008 05:40:32 +0000

Insightful case study... @Anonymous: Today marketing has shaped into relationship marketing. Therefore it has become essential for businesses to engage their customers through relationships. And they will go to any length to make sure that even if that means participation in car blogging community. Besides corporate blogs are on the increase which vindicate the same fact.

By: Gabriel Goldenberg

Gabriel Goldenberg — Tue, 22 Apr 2008 05:41:16 +0000

Imagine that… suggesting that a business get to know the thought leaders in its industry and network with them [online]. Revolutionary, I know.

By: Anonymous

Anonymous — Sat, 19 Apr 2008 04:02:05 +0000

You can’t be serious, are you actually suggesting that a Mercedes dealer starts participating in the car-blogging community?!?!