I recently came across what is to me a new SEO problem.
A site I consult with has some thin pages with a handful of ads at the top, some relevant local content sourced from a third party beneath that…
and a bunch of inbound links to said pages. Not just any links, but links from powerful news sites. My impression is that said links are paid (sidebar links, anchor text… nice number of footprints.)
Short version: They may be getting juice from these links. A preliminary lookup for one page’s keywords in the title finds it top 100 on Google. I don’t want to lose that juice, but do think the thin pages they link to can incur Panda’s filter. They’ve got the same blurb for lots of [topic x] in [city y], plus the sourced content (not original…).
So I’m thinking about noindexing said pages to avoid Panda filters.
Also, as a future pre-emptive measure, I’m considering figuring out what they did to get these links and aiming to have them removed if they were really paid for. If it was a biz dev deal, I’m open to leaving them up, but that possibility seems unlikely.
What would you do? One of the options I laid out above or something else? Why?
p.s. Good answers get dofollow links :D.
p.p.s. Related note: I’m looking for intermediate to advanced guest posts for this blog, which has 2000+ RSS subs. Email me at gab@ my site if you’re interested.Tags: Content, link buying