Reading the post-Common SEO Mistakes: CSS Image Replacement, I found myself criticized for making the logo here an H1 tag, as well as for making it the first link.
First, I recognize my mistake on the H1 point.
That was done years ago when I didn’t appreciate fully the distinction between sites and pages and wanted to rank for SEO on the homepage. The H1 is acceptable for that purpose, but it’s a sitewide element – other pages are also getting “SEO ROI” as an H1.
Oops! Thanks Boston SEO !
Second, the first link question needs some context for newer SEOs. Various studies have been done (eg by my friend Branko, the SEO Scientist) on whether all links on a page pass value or just the first.
Some say only the first does, others say all do, and maybe there’s a possibility the first passes more value. So best to make the logo the second link, after a more anchor-text optimized link.
Well, I don’t recall the studies in-depth, but I think the context was external – not internal – links. Also, the testing by Branko says all links pass value. Third, I can spend time on more productive things.
If I couldn’t spend my time better and did believe that internal links, specifically the first one, pass more value, then the solution is simple: Use CSS to position the logo in its place, but have the code for the logo appear below the first properly anchor-optimized link on the page.
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