How Do I Make The Logo The “Second Link”?

Author: Gab Goldenberg

Reading the post-Common SEO Mistakes: CSS Image Replacement, I found myself criticized for making the logo here an H1 tag, as well as for making it the first link.  

First, I recognize my mistake on the H1 point.

That was done years ago when I didn’t appreciate fully the distinction between sites and pages and wanted to rank for SEO on the homepage. The H1 is acceptable for that purpose, but it’s a sitewide element – other pages are also getting “SEO ROI” as an H1.

Oops! Thanks Boston SEO !

Second, the first link question needs some context for newer SEOs. Various studies have been done (eg by my friend Branko, the SEO Scientist) on whether all links on a page pass value or just the first.

Some say only the first does, others say all do, and maybe there’s a possibility the first passes more value. So best to make the logo the second link, after a more anchor-text optimized link.

Well, I don’t recall the studies in-depth, but I think the context was external  – not internal – links. Also, the testing by Branko says all links pass value. Third, I can spend time on more productive things.

If I couldn’t spend my time better and did believe that internal links, specifically the first one, pass more value, then the solution is simple: Use CSS to position the logo in its place, but have the code for the logo appear below the first properly anchor-optimized link on the page.

If you liked this tactical discussion on SEO ideas, add my RSS feed to your reader for more! And check out my upcoming advanced SEO book – you can download some free chapters!

sroiadmin
Author: sroiadmin