Since Facebook announced their new ad platform, they were allowing advertisers with existing Flyers campaigns to continue running the campaigns until said campaigns were paused or deleted. Now, those campaigns will be automatically shut off by Facebook on December 3rd. (Edit: This is gaining traction at Sphinn. Please Sphinn it to help it go hot!)Access to Flyers Pro reports (I had no Flyers Basic campaigns … ‘cuz I’m a pro! ) will continue to be available till December 17th.
I’d already been seeing a prompt on the create a flyer page to make the switch for a while. From http://www.facebook.com/flyers/create.php:
“Flyers Pro is no longer available for purchasing ads on Facebook.
Self-service, deeply targeted ads are now available through Facebook Ads.
You can still access any ad campaigns created before November 7, 2007, from this page.
To see Facebook’s new, integrated, self-service solution, check out Facebook Ads.
Now, I’ve just received an email from Facebook saying that the campaigns will be shut down December 3rd, and inviting me to begin new campaigns with Facebook Ads.
“Dear Gabriel Goldenberg,
We want you to know that the Facebook Flyers advertising program ends on December 3, 2007.
On November 6, 2007, we launched Facebook Ads, an ad system for businesses to connect with users and target advertising to the exact audiences they want. Through Facebook Ads, these users can now learn about new businesses, brands and products through the trusted referrals of their friends.
Facebook Ads launched with three parts: a way for businesses to build pages on Facebook to connect with their audiences; an ad system that facilitates the spread of brand messages virally through Facebook Social Ads; and an interface to gather insights into people’s activity on Facebook that marketers care about.
We encourage you to set up Facebook Ads to replace your Flyers. You can learn more here:
All Flyers Pro ads in your account will automatically stop running on December 3, 2007. You can continue to access your Flyers Pro reports and invoices through December 17, 2007 here:
If you have any questions you can contact us here:
On that note, I figured that an update to my Facebook flyer campaign data was due. Since I spoke on Facebook Advertising at FacebookCamp Montreal (speaking of which, who’s going to Yulbiz?) I’ve gotten more impressions, more clicks and at one point had a pretty succesful spurt on one campaign with a sweet click-through-ratio. Here’s my updated data.
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Started Oct 30
Now, there are a few things that should be pointed out. There was a spurt where the newer campaign was getting something like .15 CTR. I actually sent the info to Valleywag as a tip (they have excellent coverage of Facebook and were helpful in preparing my presentation for FacebookCamp), and after showing some initial interest, they didn’t run the story.
Here’s that data from the brief period where CTR jumped. I thought it was due to Social Ads being rolled out and Flyers being shown next to stories (how the transition between the two would function wasn’t made clear by Facebook), but that appears not to have been the case. Another possibility is the news on Facebook ads increased CTR across the network, or that people who knew me and knew I was speaking at FacebookCamp/had spoken clicked, but this is all hypothetical.
Here’s the corresponding time on site data, which again shows some nice interest from visitors. 5/9 didn’t bounce and they all viewed two or more pages. (See last number on right for time spent on site and bounce info.)
SEO ROI Recent Visitors by Visit Details
shawcable.netNov 8 200712:13:14 am10:00
aei.ca Nov 7 200710:51:00 pm3 1:24 3 rogers.com9:50:14 pm30:43