Final Data from Facebook Flyers Campaigns

Here is the final campaign data of my two Facebook flyer campaigns, both of which were terminated December 3rd. All things told, spending under $2 for about 30,000 impressions seems like a sweet deal to me! Plus, I got some clicks and awareness, and it helped me make a good industry connection that has since translated into a few links. So while Aaron paid $500 for links through AdWords, my results seem to have been similar (OK, so you can’t compare newspaper links to industry links, but still) for much lower cost :).

I tried copy-pasting the table from my Facebook report, but it ended up only showing one line of data. So I’ve changed the copy-paste to attempt to show you both campaigns. The column headers that have consequently been ommitted read:

Campaign Name | Date Range | # Clicks | # Impressions | CTR (%) | Max CPC | Avg. CPC | Dly. Budget | Total Spent.

So on the first campaign, Want to Make Extra Money?, running from Oct 30 to Dec 2nd (i.e. they were no longer running the 3rd), I got 16 clicks on 22,113 impressions. The CTR in % is thus 0.072. I was topping my bids at 8 cents and ended up paying an average 7 cents. My daily budget of $5 was never reached obviously, as my total spent on the campaign was just $1.13.

Want to Make Extra Money?
Completed

Oct 30 to Dec 02

16 22,113 0.072 0.08 0.07 5.00 1.13

The other campaign, which was a bit of a trial grounds, got 6 clicks on 7,492 impressions, for a total cost under a quarter. Because I was bidding less per click, this one ran more sporadically (though erratic impression volume seems to be inherent with the system, from what I’ve seen) getting 1000+ impressions some days and none others.

Date Clicks Impressions CTR (%) Avg CPC Total Budget Used
Dec 01, 2007 0 452 0.000 0.00 0.00
Nov 30, 2007 0 277 0.000 0.00 0.00
Nov 29, 2007 0 50 0.000 0.00 0.00
Nov 28, 2007 0 143 0.000 0.00 0.00
Nov 27, 2007 1 343 0.292 0.08 0.08
Nov 26, 2007 0 162 0.000 0.00 0.00
Date Clicks Impressions CTR (%) Avg CPC Total Budget Used
Nov 24, 2007 0 633 0.000 0.00 0.00
Nov 23, 2007 0 366 0.000 0.00 0.00
Nov 22, 2007 0 230 0.000 0.00 0.00
Nov 21, 2007 0 265 0.000 0.00 0.00
Nov 20, 2007 0 418 0.000 0.00 0.00
Date Clicks Impressions CTR (%) Avg CPC Total Budget Used
Nov 17, 2007 0 763 0.000 0.00 0.00
Nov 16, 2007 0 665 0.000 0.00 0.00
Nov 15, 2007 0 605 0.000 0.00 0.00
Nov 14, 2007 0 214 0.000 0.00 0.00
Nov 13, 2007 0 652 0.000 0.00 0.00
Nov 12, 2007 1 920 0.109 0.08 0.08

On a related note, you might not have noticed, but there’s new Facebook advertising fare to be had: Facebook profile page ads by Weblo (story tip from Marty & aimClear).

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