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Examine the keywords/phrases that are bringing visitors to that page and make sure that the page accurately represents what people are looking for. For example if the strongest keywords are ‘children’s golf clubs’, an image reflecting this above the fold on the browser and some captions. Think of what benefits your product/services has to your audience and reflect this in your landing page. Make it ‘Sticky’.
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Comment by SEO Manchester — July 11, 2009 @ 7:49 am