Want to win amazing prizes like a 1 Year Memberships to SEOmoz or a full Conversion Conference pass?
To Win, Share The Most Creative SEO Tactic You Can Think Of!
How To Enter The Contest
Email firstname.lastname@example.org with your new tactic/idea (ideally with accompanying case study). Use the subject line CONTEST ENTRY (all caps please – makes it easy for me to pick through email and find entries).
Include links to all photos, videos, audio etc. and say where the content is meant to go in your post. Ex.: “Insert Youtube video: link—– here.”
To Win The Contest
You need to have your entry be a finalist (judged on non-bounced visitors), and then have the judges pick your entry to win.
First Place Grand Prize:
1 Full Ticket To A Conversion Conference – value: $1,995
1 Year of SEOmoz Pro membership – value: $1,188
1 Year of MixRank Professional – value: $1164
1 Year of CognitiveSEO Starter plan – value: $588
125 Credits at Feng-GUI’s predictive heatmapping tool – value: $250
1 Year of Website-Monitoring availability checking service for up to 5 URLs – value: $240
1 Single-Day Ticket To A Conversion Conference – value: $1,195
6 Months of SEOmoz Pro membership – value: $594
6 Months of MixRank Professional – value: $582
1 Year of Website-Monitoring service for up to 3 domains – value: $170
50 Credits at Feng-GUI – value: $100
1 Single-Day Ticket To A Conversion Conference – value: $1,195
3 Months of MixRank Professional – value: $291
1 Year of Website-Monitoring service for 1 domain – value: $72
25 Credits at Feng-GUI – value: $50
1. Every finalist entry (includes grand prize, second and third) will be printed in The Advanced SEO Book’s second edition and included in the ebook version as well.
2. Every finalist (includes grand prize winners, second and third) will get mailed a copy of The Advanced SEO Book (second edition) and emailed an ebook copy (first and second editions).
30% Discount at Website Monitoring
20% Lifetime discount at CognitiveSEO
How We’ll Determine The Contest Winners
1. Your entries are judged on two factors: the unique visitors your post attracts AND judges’ subjective opinions.
2. The top 10 entries (by unique, non-bounced visitors) will be the finalists. I (Gab Goldenberg, the contest organizer) will have veto power over posts judged to have manipulated their way into the top 10, so don’t bother with tricks or spam.
Unique non-bounced visitors are based upon Google Analytics numbers. The formula is Unique Visitors x (100% – Bounce Rate).
3. The judges and myself will review the top 10 entries and pick the winners.
1. There are no minimum word counts. Cover all the details necessary for others to be able to implement your tactic, and leave it at that.
2. You’re encouraged to include pictures, but they must be royalty-free and you must have the legal right to use them.
In fact, your entire entry can be just an image (ex.: infographic, flow chart etc).
3. You can’t enter someone else’s work as your own.
4. You can’t enter previously published work.
5. Embedding content is fine, so long as it’s legal.
6. If you do a video or audio entry, please provide either a summary or transscription for ease of reference/usability. This is to your benefit as it will strongly increase your chances of winning since more people will enjoy and share your content.
7. The contest will publish entries from Monday, ober 8th, 2012 to Wednesday, November 7th, 2012, but submissions can be made from today (Sept 10). The traffic will be counted based on the whole period. For entries submitted in the last 7 days of the contest, the traffic will be calculated from the day the entry is published + 6 days (i.e. a 7 day period). Thus the traffic counting period will end at the latest November 13th (November 7th + 6 days).
Following this period, judges will pick the winners from the top-traffic getting posts.
I’ll go on to share some tips on winning the contest below, but first some thanks to our sponsors:
Conversion Conference teaches attendees the latest techniques in A/B and multivariate testing, website data analysis, landing page design and layout, usability and optimization for mobile, tablets and paid search campaigns.
It’s lead by the author of the book, Landing Page Optimization, Tim Ash. Speaking personally, I’ve learnt a lot from Tim and can say definitely that this is a high-value show.
SEOmoz created Linkscape and Open Site Explorer, the SEO world’s first non-Yahoo powered link index and research tools.
They offer much more of course, including their advice via pro members’ Q&A, SEO app, social media monitoring, keyword difficulty/trifecta tool, FollowerWonk, rank tracking and still more beyond that!
Cognitive SEO is a new SEO toolset that automates something many of us do manually – link analysis and classification (guest post, blog comment etc), besides for other link tools.
Their data is sourced from SEOmoz, Majestic, AHrefs and more – so it’s extremely high quality.
Feng-GUI offer designers, advertisers and creatives, a tool that uses a scientific algorithm to predict what people will most look at. This helps you find out if you have visual clutter or visual clarity, as well as what the dominant graphic elements are.
They report results in heatmap and gaze-plot format, which helps with visual hierarchy and conversion rate optimization. I personally have an account and find it quite useful. See the #1 tip for homepage design, for an example of the reports.
Website-Monitoring by SiteImpulse constantly checks websites’ availability and validates their functions.
Each outage is reported instantly with email and SMS alerts and recorded in database for future analysis.
MixRank offers a competitive intelligence tool for online display ads, so online marketers can find the most relevant traffic sources in their industry. SEOs can monitor what publishers your competitors are paying for clicks on and snap up that traffic for free by contacting the webmaster directly for link building.
Don’t forget that you can also plug these sites into free keyword tools to uncover new keyword ideas (based on those sites’ content) that will generate additional, relevant traffic.
Tips To Win The Contest
+ Surprise people!
Challenge a common assumption or the “accepted” way of doing things. Can you even do the complete opposite?
+ Integrate more than one discipline.
Ex.: How can you use email to make search visitors convert higher? This post on integrating Facebook demographics into keyword research was extremely popular, partly for this reason and partly because it surprised people by showing that Facebook data could be useful for SEO.
+ Make it easy to implement.
Sharing a tactic as opposed to just an idea? The above Facebook + keyword research tactic was creative – but inaccessible for many. If your tactic requires custom-code, can you offer a standard script people can just download or copy? If it requires some particular server-side doodling, can you shoot a video showing how it’s done, step-by-step? Have you provided simple step-by-step instructions?
+ Appeal to different learning styles with audio / visual.
Some people learn best by reading, while others learn by watching or listening. If you can speak to more learning styles, then you can get more visitors.
+ Write 10 titles, then pick the best.
Have some friends rate them and give you feedback on which to use. Avoid “clever” titles since you’re probably the only one who’ll get it – speaking from my own experience as one who’s made this mistake several times.
Promotion Suggestions: Don’t just publish, promote!
+ Ask friends on Twitter, Facebook, LinkedIn to read the entry and share the post and/or vote it up at Inbound.org or other relevant sites. Don’t make them feel obligated – acknowledge that they have their integrity and say that they should only promote it if they like it.
+ Write a blog post sharing the link to your entry and encourage your readers to go read it, and share it themselves.
+ Got an email list? Offer a teaser with a link to read the full thing.
+ Consider some ads:
Stumbleupon Ads start at 10 cents, and getting stumbleUpon thumbs up from paid visits will generate additional free visits. Similarly, Twitter ads start around 50 cents a click but can get retweets especially from influential Tweeters.
Terms & Conditions
1. All entrants give Gabriel Goldenberg the right to publish their entry in part or in its entirety online, in book and ebook format. This includes images and any screen captures of video. The right is transferrable.
2. The contest is open to people age 18+.
3. I reserve the right not to publish any entry for any reason whatsoever, or to delete any entry for any reason whatsoever. This is unlikely to happen if you use your judgment and follow the rules and guidelines.
4. The entry must not have been previously published elsewhere online or offline.
5. I reserve the right to change the rules as necessary, at my sole discretion. (I can’t predict if the prizes will incent misbehaviour, so I have to include this to allow me to remedy the situation if there’s a problem).
The above rules, terms etc were heavily inspired by JobMob’s guidelines. Thanks Jacob!