A Domain Name Gold Rush…

Is where fools rush away their gold for domain names.

Hello, and welcome to scratchpad! This is my completely irregular, unreliably scheduled column on whatever streams through my head. We used to call this silliness, but on the web today it’s valued as “transparency.” ;)

Seriously though, I do believe in transparency, so here’s some food for thought:

1 – Last year, I spent hundreds of dollars on domain names. I’m letting many of them drop this year. Why? 2 reasons.

- Focus: You can’t be successful by doing a million projects at once.

- Trademark issues: I was a little aggressive in buying some domain names. While I was not quite squatting, the domains would probably be taken away if I ranked them and turned them into any kind of commercially successful sites. Oops!

2 – Focusing on providing great value can be a superior way to accumulating gold, as opposed to domain name speculation and praying for a greater fool to show up. Here are some great items of value I’ve found online:

Local Search Ranking Factors | Google & Yahoo Local SEO Best Practices – 2009

- RescueTime Solo: Free Time Management Software | RescueTime

10 Questions to Ask a New Link Marketing Client | Wiep.net

Better Coda Slider

Wordstream keyword management software

Getting started with landing page management – Post-Click Marketing Blog

3 landing page management metrics – Post-Click Marketing Blog

36 landing page management secrets for post-click marketing – Post-Click Marketing Blog

For Every Optimization, There’s a Pyramid, So Get Started | FutureNow’s GrokDotCom

Dilbert Teaches Reputation Management

Turn your stories into profits | The Total Package

The Daily Beatings Will Continue Until Response Improves | The Total Package

userfly — Web usability testing made easy.

The Link Builder’s Guide To Analyzing SERP Dominators For Link Opportunities

Setting up a New WordPress Blog for SEO | Internet Business Pro by Joe Perez

Hiding Content in Your RSS Feed

4 Video Optimization Experts Dish Killer Tips » aimClear Search Marketing Blog

Six Habits of Highly Effective PPC Managers

Aaron Bradley has had his own SEO blog for about 7 months now, though I just found out recently. Add his rss to your readers – you won’t regret it!

And if you liked this post, add my feed to your reader!



  1. I noticed you listed USerfly in your list of 'great items of value'. Another one you should check out is Loop11 (www.loop11.com). THis is another great tool for usability testing.

    Comment by Shaun Webber - July 14, 2009 @ 2:22am
  2. Hey Gab, I totally agree with the focus issue. Working with small businesses always seems to present other opportunities. The other half of the issue for me is passion. They go hand in hand. Btw. I like this style of post a lot!

    Comment by Bob Potter - July 16, 2009 @ 1:00am

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