Answer: “We have a big win coming up!” hehe . I don’t normally do PPC but have been for my work with illuminea and a client, Traffix Systems, who came to them for web design who also was running AdWords ads… very badly. Got any big win stories of your own in online marketing? I’m… Continue reading
Content Marketing Cannon is a new WordPress SEO plugin. It consolidates many ordinary posts on topic X into the authority article on X, increasing longtail traffic possibilities, PageRank per post, and linkworthiness of your content. Other benefits include easier browsing of archives (due to less pagination), time savings, and innumerable supermodels chasing after you. To… Continue reading
The kind folks at internet marketing company IM Ninjas (formerly We Build Pages) sent me some nice clothes including a tshirt, polo and sweater (can’t show pics since they went to my address in Canada and I’m living in Israel) and to Dixon Jones of Majestic SEO link tools and Receptional SEO for treating myself… Continue reading
I love Twit Cleaner! Some of my work recently has involved creating a follow policy as well as helping manage a Twitter account for a software protection company called Wibu, through my job with illuminea (they’re illuminea’s client, not my own). Anyways, I was going through the people Wibu were following and realized loads of… Continue reading
Charities have a unique SEO problem: there’s not a lot of people searching to give to them, which makes keyword discovery difficult. I saw that with Mada Center, a soup kitchen in Montreal that I tried to do PPC for but we failed for lack of keywords, and recently have come across a similar challenge… Continue reading
UserTesting has a panel of mobile device users who have high-resolution webcams on stands. So you can watch them use their mobile device–iPhone, Android, or iPad–as they visit your mobile website or use your mobile app. The good folks at UT, amongst them Dave Garr love SEO ROI (who doesn’t? , and are donating 100… Continue reading
This guest post is written by Lior Levin, a marketing consultant for a company that provides a to do list application and, who also consults for a company that offers psd to html 5 service. Google Analytics is great at collecting lots of data for your clients, but once you create a graph or a… Continue reading
WordPress 3.3 created a bug with my SEO plugin, Internal Link Building, such that the credits line normally found at the end of a page would appear in the middle of the post editor. Plugin developer Aaron of AahaCreative.com has coded an update that squashes the bug. The newest version is called 2.1 (I know,… Continue reading
For all the people saying that you just need the social media to be a marketing success – 4/10 people are 100% inaccessible to you. Measuring Use of Social Networking Sites. Typically, these are older people, like those who still want to print the materials on your site and ask to be mailed brochures. Like… Continue reading
Ever needed to send a link request but lacked anything better than “webmaster@site.com” as a contact address? I’ve been back to basics with a client recently, and of course this classic situation has come up. Here are a few tools/tricks I’m using to get more information to personalize the email/phone call and increase the success… Continue reading
2011 was a beautiful year for guest posts on SEO ROI as more and more of the web’s top SEOs shared advanced ideas and original material, right here on this blog. I don’t publish rehash, and it shows in the unique tactics, case studies and tools reviewed. If you want to guest post, read the… Continue reading
Need A Free Ebook Directory? Here’s the Ebook Directory list…. Hat tip to Eric Ward for telling me about ebook publishing as a link building technique. It obviously helps more if those ebooks are free. Check out Eric’s link opportunity alert newsletter for more…
Clients or leads with bad websites often acknowledge the problem but say that they’re redesigning anyways, so why implement conversion rate optimization work now when it will only last until the redesign? If you liked this post, get my latest posts by email or by RSS. Here’s a secret. That redesign? It’s coming, sure… it’ll… Continue reading
There’s an eternal debate amongst copywriters whether long copy or short copy is better, and the truth is that there’s no absolutely correct answer – the length of your copy depends on how much persuading your prospects need. Here’s the simple guide as to what factors influence how much copy you need. If you like… Continue reading
This is a guest post by Everett Sizemore, who blogs about e-commerce SEO on his website www.esizemore.com. You can follow him on Twitter and connect on Linked-In. Today is Free Shipping Day and thousands of online stores are participating in what is going to be one of the largest online shopping holiday of the year…. Continue reading
Search marketing fundamentally is a direct response mechanism, and ad agencies don’t get direct response. And that’s why books like Google’s ridonculous new-ish book about “ZMOT” – aka Zero Moment Of Truth – aka this brand new thing called… wait for it… the purchase decision – are going nowhere. The book basically aims to make… Continue reading
It’s no secret that editorial links are typically relationship driven, but who has time to build relationships? That’s why we talk at each other in ephemeral tweets that last 140 characters … if you had that kind of lasting power in your relations with your wife, a divorce would not be long in coming! So… Continue reading
This guest post is by Andrew Breen of Outshine Online Marketing who offers SEO, PPC management, and CRO services. We met at SMX West a few years ago and he recently got back in touch to see about guest posting… I suspect this technique is how he found out about me taking guest posts !… Continue reading
Want to learn usability testing? I promise that any complete beginner who applies the lessons in this guide thoroughly will see a higher conversion rate in 30 days, guaranteed! Q: What is usability testing? What is remote usability testing? A: Usability testing is the process of having people interact with a website and provide feedback… Continue reading
Did you know I used to rank #3 for SEO on Google.ca – without being logged in or anything – behind only two Wikipedia results? So de facto, I was the #1 top ranking SEO in the country . I had taken screenshots at the time which I never got around to posting on the… Continue reading
This guest post is by Ben Jackson, founder of SEO Discovery, an SEO blog with free tutorials, link building strategies, and more. This is a case study of my broken link building campaign. These are the steps I took, the successes I had, and the mistakes I made. What is broken link building? In case… Continue reading
When it comes to the often-overlooked art of internal website optimization, too many people stick with the standard methods such as being mindful of keyword use within content and relevant tags. Again, there’s nothing wrong with those techniques; they certainly won’t hurt unless you overdo them. However, there are yet other ways to improve your… Continue reading
This guest post is by Andy Havard, a Marketing Executive at Skeleton Productions, a UK based Internet video production company that also does corporate vids. You’ve no doubt seen the slick, professional video blogs Google and its representatives have churned out lately. Videos shot with pristine white backgrounds, inviting speakers and a whole lot of… Continue reading
I’m looking for feature sponsors to help cover the programming costs of a new WP plugin I’ve been working on. It’s not a competitor to All In One SEO Pack or Yoast’s WP SEO, but provides new functionality that so far hasn’t existed. It will be given away free to the web community once completed…. Continue reading
Via Eric Ward’s newsletter, I found out that Google Chairman Eric Schmidt recently testified (PDF) before Congress about claims that Google is anti-competitive. Amongst his remarks are some truly amusing statements for anyone that knows Google and/or the current state of the web. Other things were less amusing and more amazing in what they revealed…. Continue reading