Learn SEO Campaign KPIs from Beginner To Advanced

Tweet This guest post is by Greg Shuey, the VP of Client Services @ SEO.com, a leading search marketing agency located in Utah. For more information about their SEO services or to read other posts by Greg and other search marketing experts, please visit their site. A few weeks back, I wrote a post on… Continue reading

Thanks to Farky

Tweet For giving me some usability feedback – cheers to liquid marketing. Tweet

Ryan Kent of Vitopian Teaches SEO Consulting

Tweet Ryan Kent runs an SEO shop (find him also on LinkedIn and G+) growing exclusively based on word of mouth, and has also dominated SEOmoz Q&A to become SEOmoz’s top member in what seems a rather short time. I interviewed this rising star of the SEO scene and he shared his knowledge of the… Continue reading

“When Google Torches Whitehats” – 9 Tactics To Survive & Rise Like A Phoenix From The Flames

Tweet Right after the Penguin update, I sent the following email to people who downloaded a <a href=”http://book.seoroi.com”>free chapter</a> from my book. It shares 9 concrete tactics to protect your business and grow beyond Google so that a Google ban would be the loss of A marketing channel, not The marketing channel. There are tactics… Continue reading

Why I Ignore 99% of Guest Post Solicitations

Tweet Why I ignore them? They’re plain crap, as defined by my friend Ann Smarty’s infographic: In sum, guest post solicitation spam is the new “can we trade links” email spam. People are scraping Google’s results for “guest post” + keyword, or “write for us” + keyword and auto-emailing the resulting list of sites. It’s… Continue reading

5 Digital Trends Shaping the Consumer Experience

Tweet This is a guest post by Lior Levin, a marketing consultant for pre shipment inspection companies around the globe, and who also consults for a business sign and custom neon sign store. Digital marketing is a constantly evolving art and keeping current is key, so here are five trends shaping how consumers interact with… Continue reading

These Marketers Answered 3 Questions That Are Holding Back Your Conversion Rate

Tweet Answering prospects’ questions is key to selling them, and sometimes it’s frustrating to try and guess people’s questions/objections from scratch. I noticed the following great examples of marketers answering questions at exactly the right time – the point of action – and thought others would benefit from learning these objections and answers. This post… Continue reading

“Is Your Site Defensible?”- The 10 Point Quiz Updated For 2012

Tweet Andy Hagans used to run TropicalSEO.com, and I’ve reposted his popular quiz as to whether your site was defensible and updated it for 2012. My updates and comments are in square brackets [ ]. “In my experience the natural motivation to preserve wealth and income is even more powerful than that to increase it…. Continue reading

How To Mashup Your Data And Mutate Joe Blow Campaigns Into X-Men Campaigns: New SEO/Email/CRO Tactic

Tweet SEOs building email lists (and email retargeting subscribers) just got huge help in the form of data mashup artists Rapleaf and Rapportive, two tools for gaining data on your email contacts. The impact will mutate weak little campaigns into car-throwing raging hulks. Image by Abi Skipp Rapleaf mashes up data from the census and… Continue reading

Experiencing PPC: “Placement URLs’ Valid URL format” & Anonymous.Google.com

Tweet Via illuminea, I’ve been handling the PPC for some clients, and recently came across two interesting problems I thought I’d document because they’re likely common to others: a) the error, “Placement URLs need to be provided in valid URL format” and b) what the heck anonymous.google.com is. 1) Google AdWords provides a misleading error… Continue reading

The Multi-Armed Bandit Of CRO Doesn’t Grab Higher Conversion Rates – It Grabs Lower Conversion Rates

Tweet Steve Hanov recently suggested a thought-provoking idea: applying multi-armed bandit algorithms to A/B testing, and Visual Website Optimizer (VWO) did an interesting and accessible-to-non-statisticians statistical analysis and explanation of Steve’s method, to evaluate the accuracy of his claims. While I loved their analysis, VWO’s conclusion is a howler! I’m jumping ahead of myself though,… Continue reading

You Already CAN Automate Personalized Link Outreach

Tweet Yesterday I suggested that perhaps SEOs should automate their personalized link outreach. It turns out you already can thanks to Liam Delahunty’s Online Sales tool suite. He doesn’t discuss it visibly there, I think to avoid copycats killing the technique. Very, very interesting. Love to hear from anyone using that specifically how it’s gone… Continue reading

Advanced Link Building Idea: Should SEOs Automate Personalized Intro Emails To Check Webmaster Addresses?

Tweet How do you avoid wasting time contacting webmaters whose email addresses are dead? If you’re contacting dozens or hundreds of webmasters, depending on your team’s size, this could mean hours of wasted time. How about registering a throwaway email address and sending an innocuous ‘heya’ to all your prospects (in BCC). Then filter out… Continue reading

Aleyda Solis On Spanish SEO, Networking Tools & International SEO Project Management

Tweet Gab: Aleyda Solis is one of the savviest SEO experts in Spain and even in international SEO, which fact is obvious from her role managing an SEO team in the highly competitive field of Forex, or Foreign Exchange trading. We recently chatted over email about her In addition, she runs a SEO consultancy called… Continue reading

My Blog Guest Growth Has Exploded in 3 Years

Tweet You know you’ve got a good product when it grows so massively in just 3 years. My friend Ann Smarty has done a massive job developing the site, and big congrats to her on the success, explained in the following infographic: And to think Ann didn’t know if she’d be able to blog when… Continue reading

Chris Dyson On The Business of SEO Consulting: Learning, Prospecting, Partnering, Client Expectations and more!

Tweet I recently sat down with Chris Dyson over email and we got to chat about a topic many SEOs regularly ask about: how do you run an SEO consulting business?? Of course, our interview ranged wider and addressed topics such as Inbound.org, but even those essentially are tangents of our main discussion. If you… Continue reading

Jason Acidre Reveals 10 Unique SEO Tips From CounterStrike & Offline Networking

Tweet @ Jason Acidre is the Co-Founder and CEO of Xight Interactive, a Philippine-based Inbound Marketing Consulting Agency. He’s also the author of Kaiserthesage, an SEO blog, and has been the marketing strategist for Affilorama affiliate training for the past 2 years. [I gave him nicer anchor text; he didn’t ask for it, for you… Continue reading

Online Marketing Copy: Answer Questions Before They’re Asked (PICs)

Tweet In my Friday Pics posts, I share examples of online marketing done well or poorly. This post is dedicated to pre-empting questions with your benefits copy. Answer questions before they’re asked: Tesco pre-empts objections with its’ benefits bullet points. Can you guarantee I’ll have good uptime? Can I keep my number? Will the phone… Continue reading

SEO Mythbusters: It’s Google vs Bing. SEO Truth: It’s Apple vs eBay vs Fiverr vs Google vs Bing vs …

Tweet As I shared recently in my post disspelling the myth of 3 query types, Mahalo recently pivoted to sell its content in the form of iPhone/iPad apps. They’ve gone from SEO spammers to App Store quality producers. Why does this matter? It matters because it shows a TECTONIC shift in the search engine landscape…. Continue reading

Your B2B Live Chat Lander Sounds Scratchy. Make Her Sing Like A Canary!

Tweet Passive or intrusive B2B Live Chat is sub-optimal – B2B Live Chat needs to actively and politely engage the prospect to understand their needs. In B2B, your sales cycle is commonly longer and more education is required than with B2C products. For low-ticket B2C, the passive implementation of live chat described below is probably… Continue reading

How To Create AdWords Email Alerts For Emergencies Like Big Traffic Drops

Tweet When Traffix Systems launched their new site, their AdWords ads got disapproved en masse, and so traffic tanked. Why should that happen, considering we (the team at illuminea and I) set up redirects properly? A: Because redirected URLs don’t redirect properly when they’ve got parameters appended. Why not? They don’t redirect because appending parameters… Continue reading

Interview With Jon Rognerud On Advanced SEO

Tweet Did a little interview you might find interesting with Jon Rognerud. We talk about advanced SEO, trends and so forth. If you want a condensed class in advanced SEO, go listen in. (The transscription is so-so.)   Tweet

Why Does This SEO-Promoting Email Spam Beat Gmail’s Filters?

Tweet I spend an inordinate amount of time deleting spam emails from my Gmail inbox. Update: Someone said I shouldn’t try to get these guys penalized. Here’s my response: They’re wasting my time daily and I should stand back quietly? It’s called protecting what’s yours. You don’t think house alarms are bad, even though they… Continue reading

BookCrossing – Marketing Insights From A Unique Online/Offline Community

Tweet BookCrossing.com is a unique book giving community where people label their books, give them to other members to read and then those members pass them on further to others. In 11 years it’s grown to over 1M members, with 9M books in circulation.   How BookCrossing Works: Label your books, share them with others,… Continue reading

Jim Bought The DevShed (SEOChat etc)! Holy Cow!

Tweet Since I started in SEO 6+ years ago, one forum always ranked for SEO – SEO Chat, a part of the Developer Shed network. Jim Boykin, he of the Internet Marketing Ninjas, just acquired the forum and the rest of the network. I’m pleased by the news because to me, SEO Chat has long… Continue reading