Author: Gabriel Goldenberg, July 1, 2008
You often hear best practices saying that Google won’t index your pages if they force Googlebot to take a sessionId. Is that really true?
How does Googlebot treat session IDs?
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Author: Gabriel Goldenberg, June 30, 2008
I’m really excited to release my first plugin for Wordpress, named Internal Link Building. What it does is give you an admin panel to assign keywords to given destination URLs. The point being that your website will link within itself a la Wikipedia - every (more…)
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Author: Gabriel Goldenberg, June 27, 2008
Just chatting with a friend at a enterprise level analytics job. Google’s new AdPlanner tool reports that all of their monthly traffic is equivalent to their monthly Google search referrals… “Google @ world all your traffic are belong to us” sent 1 minute ago from twhirl.
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Author: Gabriel Goldenberg, June 26, 2008
“What does Google want” is a common question that many pretentious SEOs claim to know the answer to. I’m about to join their number. Google has moved beyond measuring SERP quality based on relevance and are now aiming to provide the best user experience possible.
Other titles I was considering for this post were:
Why Matt Cutts’ “Make Content For Users” Was Very Insightful
How Googlers Measure SERP Quality - Relevance Is No Longer King
Sorry Rand, But The Googlers Were Very Expressive, IMHO.
They are aiming not just for relevance, but overall positive user experience.
That’s what’s behind labelling of cracked sites in SERPs. That’s the reason for Universal search. That’s why AdWords integrates with GA, and GA with Feedburner. That’s why Quality Score counts loading times.
That’s probably what’s behind Knols (remember, Wiki + AdSense is good user experience ;).) For the inspiration to this post, lookie : what google wants/researching the territory.
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Author: Gabriel Goldenberg, June 23, 2008
Aaron Wall claimed, in Strategic Content Based Link Building, that you could gain $10,000 worth of links with two days of work. That’s a lot of hyperbole, which goes back to how I didn’t make 3K in a week. My 3K post and my criticism in the comments on Aaron’s post is at the heart of this post’s idea: (more…)
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Author: Gabriel Goldenberg,
So I got the following pitch in an email, in summary:
We will create personas and add value to communities around your topic and get links to you from members of those communities. Each link costs $xyzabcd.
When link buying turns into genuine, valuable editorial content that people would be happy to find in a SERP, which content only indirectly affects the links you built… is link buying still problematic?
Update: See more on what google wants, from the horses’ mouth.
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Author: Gabriel Goldenberg, June 17, 2008
David Mihm - web designer and local seo extraordinaire - recently asked me to participate in his local SEO ranking factors survey. And it got me thinking as to how a search engineer might consider the usefulness in ranking sites of any particular factor. Let’s see what the thought process in this part of a search engineer’s workday is like. (more…)
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Author: Gabriel Goldenberg, June 16, 2008
When you and a busload of friends have had several long hours of championship partying in the club where you gave 110%, and you’re still so pumped for overtime that you go over the top for the win - you’re a Hall of Fame member of the Pro Partying Association. (more…)
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Author: Gabriel Goldenberg,
The answer came to me while reading up on advertising. Studies show it takes a certain frequency - most people place it around 7 times - for an ad and its message to be remembered. It would obviously be silly to just credit the last impression for finally getting the target consumer to get the advertiser’s point when the other 6 clearly were part of the process. Yet that’s a question many pro marketers have!
“Do we credit the first click or the last click for this conversion?”
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Author: Gabriel Goldenberg, June 15, 2008
Here’s just a partial rundown of the awesome folks I had the privilege of meeting and talking to at SMX Advanced! Once again, I also want to thank the wonderful people at Third Door Media for providing kosher lunches, for giving me the opportunity to speak at Search Marketing Expo and for being class acts generally. Big shout outs to Michelle Robbins and Claire Schoen especially. (more…)
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Google Crushes Session IDs In Battle To The Death
You often hear best practices saying that Google won't index your pages if they force Googlebot to take a sessionId. Is that really true?
How does Googlebot treat session IDs?
http://www.google.com/search?q=inurl%3A%22sessionID%3D%22 Found while looking for folks using Blue Martini, which seems to output some nasty long URLs featuring BM user IDs and "J sessionIDs": http://www.google.com/search?q=inurl%3A%22bmuid%3D%22 Like this post on session IDs?
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Get a Job in SEO, SEM, Analytics, Web Development + at Ice.com
Some of you might have noticed that I recently picked up Ice.com and Diamond.com as clients. Well, for any of you interested in working with me and with the other great people here, I have good news: Ice.com's recruiting SEO experts, SEM specialists, analytics smartiepants, and web developers / coders / programmers (particularly if you've done ecommerce work before)! If you're looking for a job in search marketing and/or analytics, write to Shmuel at ice, ...
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