SEO ROI

Tweet Many search marketing industry analysts are saying that social media is quickly becoming the new SEO.  Note that we used the word ‘analysts,’ and not ‘experts.’  The reason for this is that anyone who really knows what they’re talking about when it comes to SEO understands that social media is not the new search. … Continue reading

Tweet Full details at the press release. I’m off to creating a better Jewish dating site . Tweet

Tweet This is a guest post by Bren Hammel from Eureka SEM. Bren has over 6 years in the online marketing field from internet advertising to SEO & SEM. In PPC advertising, conducting negative keyword research and implementing the results reduces the number of unwanted visitors and improves the return on your ad spend. Here’s… Continue reading

Tweet “When I first became interested in SEO a couple years back, I read every article I could on the subject. For a beginner, much of it was very confusing. It seemed like a good amount of the information was contradictory, and I had no clue which techniques would really help my websites shoot up… Continue reading

Tweet Marketing managers looking for highly effective WordPress themes to promote their business’ website can start with the themes below 1. UDesign Theme: UDesign is among the most user-friendly templates WordPress offers. Anything can be changed and adapted in order to develop a website ideal for their tastes. There are 11 customizable widgets, home page… Continue reading

Tweet It’s a well known fact that many copycats succeed online, but sometimes it’s a risky path to follow. I’d like to share an example or two with you today, and perhaps help you do a better job copy, err, I mean taking inspiration from others. If you spend any time online in the tech… Continue reading

Tweet It’s election season here in Israel, and many politicians whose views I oppose are showing me Facebook ads. The ads that don’t interest me according to my politics, I close with the close button (little x in the upper right). Facebook then asks why I hid the ad, and I then check the radio… Continue reading

Tweet I recently happened to go to Wikia’s page on the 100 worst songs to sing at a funeral, and came across the following cloaked screen that takes up most of the page – none of the content is visible by scrolling or looking closely (i.e. it’s not transparent). As you can imagine, the warning… Continue reading

Tweet I just implemented Optin Skin from ViperChill to improve over my previously dismal sidebar optin form, so here’s a OptinSkin review if you’re considering getting it. What is it? Optin Skin gives you some optin form templates (aka skins) and helps you split test them. You can customize the skins with your choice of… Continue reading

Tweet James Norquay did a fascinating interview with a former member of the search quality team. There’s some FUD, of course, but much more honesty than we’re accustomed to from Google. A sweet highlight of the interview: Formerly Google-only internal data is being made available via the new NetComber tool. It combines lots of data… Continue reading

Tweet Two people whom I really admire for their abilities and expertise in SEO, Garrett French of Citation Labs and Russ Virante of Virante Inc, teamed up to produce the Broken Link Prospector. If you’re not familiar with broken link building, it’s essentially a variant on cloning (aka resurrecting) old sites from the dead, which… Continue reading

Tweet Curious to get a summary of where we stand and what’s changed in the past year or two? Farky from Liquid Siler Marketing put together a detailed report that goes over this. Much of it you will know already, but it’s tied together in a way that you get a better holistic view of… Continue reading

Tweet This is a guest post by Stacey Armstrong, Web Analytics consultant Stacey’s Bio: I have seven years experience as a web analytics professional, providing analytics solutions for Microsoft Office, MSN Entertainment, T-Mobile, HomeAway, and Les Schwab. My goal as a web analyst is to identify the story within the data. When I notice a… Continue reading

Tweet Someone told me recently he’s skeptical about the value provided by The Advanced SEO Book. Notwithstanding the fact that it’s had great reviews and gotten me positive feedback from SEOs at serious online companies like Salesforce, I’ve decided to eat my own dog food and implement the tactics and prove their worth. At least… Continue reading

Tweet Want to win amazing prizes like a 1 Year Memberships to SEOmoz or a full Conversion Conference pass? To Win, Share The Most Creative SEO Tactic You Can Think Of! How To Enter The Contest Email contest2012@seoroi.com with your new tactic/idea (ideally with accompanying case study). Use the subject line CONTEST ENTRY (all caps… Continue reading

Tweet In poker, your bankroll refers to how much budget you’ve allotted to play, a concept that isn’t thought of in online marketing even though it’s value to online marketers is huge. In a poker cash game (aka sit-and-play, as opposed to a tournament where everyone starts with the same amount), your budget is how… Continue reading

Tweet I’m organizing a contest for SEOs to share their most creative and powerful tactics, which I first announced to my advanced SEO newsletter / the people who get a free chapter from my book. Entrants can win a variety of prizes, discussed below, and the best entries will be included in the next edition… Continue reading

Tweet I’m going to transition out of client work over the next 12 months, and am transforming SEO ROI into a platform for the most creative and clever advanced SEOs to share their new tactics & case studies, and in exchange give them (and their clients) links and leads (both free). The idea is to… Continue reading

Tweet The new link disavowal tools seem to create a unique, certainly unintended opportunity for SEOs to get short term AND long term results via “link laundering.” This is a new algorithm loophole it seems, spam which resembles the mafia’s (and Russian and Iranian governments’) money laundering tactics. I’d love to hear your comments on… Continue reading

Tweet Via illuminea.com, we recently installed Google Analytics on Steroids (GAS) for a client, and observed some unknown metrics. I emailed the developers at Brazil’s dp6 and they explained what was going on. For those unfamiliar with GAS, it’s got a Site App (or standalone version from Git) that enhances what your installation tracks, giving… Continue reading

Tweet This guest post is by Greg Shuey, the VP of Client Services @ SEO.com, a leading search marketing agency located in Utah. For more information about their SEO services or to read other posts by Greg and other search marketing experts, please visit their site. A few weeks back, I wrote a post on… Continue reading

Tweet For giving me some usability feedback – cheers to liquid marketing. Tweet

Tweet Ryan Kent runs an SEO shop (find him also on LinkedIn and G+) growing exclusively based on word of mouth, and has also dominated SEOmoz Q&A to become SEOmoz’s top member in what seems a rather short time. I interviewed this rising star of the SEO scene and he shared his knowledge of the… Continue reading

Tweet Right after the Penguin update, I sent the following email to people who downloaded a <a href=”http://book.seoroi.com”>free chapter</a> from my book. It shares 9 concrete tactics to protect your business and grow beyond Google so that a Google ban would be the loss of A marketing channel, not The marketing channel. There are tactics… Continue reading

Tweet Why I ignore them? They’re plain crap, as defined by my friend Ann Smarty’s infographic: In sum, guest post solicitation spam is the new “can we trade links” email spam. People are scraping Google’s results for “guest post” + keyword, or “write for us” + keyword and auto-emailing the resulting list of sites. It’s… Continue reading