I recently happened to go to Wikia’s page on the 100 worst songs to sing at a funeral, and came across the following cloaked screen that takes up most of the page – none of the content is visible by scrolling or looking closely (i.e. it’s not transparent).
As you can imagine, the warning about politically incorrect and satirical content is not what people visiting the page come for – they come for the list of songs.
Once you click I accept – the URL doesn’t change, but you instantly get a content change:
This is an excellent implementation of a tactic I shared a long time ago, the splash page double homepage technique.
What’s especially impressive about Wikia’s implementation is that they hid the content, instead of just having a lightbox effect where the background is just grayed over but still visible. And of course, there’s no second page load, which is great for SEO. Indeed – I found Wikia’s article ranking in Google search.
There is, of course, a measure of irony in all this since Wikia was founded by Jimmy Wales, whose Wikipedia nofollows links and generally portrays a negative image of blackhat/gray-hat SEO, of which this is an example.
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