Social Media Analytics Via The FriendFeed API

I’ve written before about what I see as the correct paradigm for measuring social media success: the strength of the relationships you’ve built. I’ve been aware of FriendFeed for a while, but I wasn’t aware what it was precisely. And more importantly, I didn’t know that it had an API.

I’m aware of both now. So FYI: you can create a basic social media analytics software/platform.

You hook up your code to Friendfeed, and count how much interaction is going on between folks. Then your software’s users login and can see how many karma points they’ve racked up.

If you want to get fancy, you can try and parse the language for nasty interaction such as insults, and subtract karma points for that. Also, since we tend to forget the [small] good things people have done for us, there should be a natural attrition rate of your karma points.

So how long will it be until someone creates these social media analytics tools? What will they be called? How will they be monetized? Will Friendfeed’s lack of integration with StumbleUpon and niche networks (e.g. Sphinn) prevent you using these tools? Here’s looking for comments! Also, add my RSS feed to your reader!

p.s. This also reinforces my earlier point about the trend of commodification of data.

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  1. Hey Gab, I believe we should track site usage for SEO purposes, but tracking social media should not be a priority or concern because social media is is about relationships, communication, discussions, etc. You, as a blog owner, want more comments. You don't need to track or measure the comments in order to determine how effective your blog or social media strategy is working for you or how it is helping me to learn more about SEO. You need to listen and engage. Your time is better spent writing extremely helpful posts and engaging with me via comments than analyzing the number of readers who leave comments. This is difficult for larger businesses to grasp (as well as the management). They want quantifiable numbers in order to justify the time/money invested in this newer medium. Do they demand this information from their spouse and children to determine if their family is worth the time? It doesn't make sense to me. While I understand the desire to find out if the SM strategy is working, it can't measured unless you are a part of the conversation and listen - that's why it is called "social." The only way to measure social media is to listen, engage, and change. Btw. Glad to see you implemented the "Notify me of followup comments via email!" Ed: Great comment Bob. Folks, check out Bob's Web Design shop if you're in the market.

    Comment by Bob - January 4, 2009 @ 5:09pm
  2. Hey Gab, I spoke a lot about using API's for link building and valuation recently and totally forgot about friendfeed having one. Thanks for the reminder!

    Comment by Wil Reynolds - January 5, 2009 @ 10:05am
  3. Gotcha. I see your point and how that can be helpful. Thanks for the clarification.

    Comment by Bob - January 6, 2009 @ 1:32pm

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