The following is copy-pasted from my Sitemeter logs. Can you spot the 3 little non-traditional details that tell me about the real quality of this visitor?
| IP Address | 116.197.228.19 ? (MobileOne Ltd) | |||||||||||||
| ISP | MobileOne Ltd | |||||||||||||
| Location |
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| Language | English (U.S.) en-us |
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| Operating System | Microsoft WinXP | |||||||||||||
| Browser | Firefox Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.9.0.5) Gecko/2008120122 Firefox/3.0.5 |
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| Javascript | version 1.5 | |||||||||||||
| Monitor |
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| Time of Visit | Jan 12 2009 7:34:22 pm | |||||||||||||
| Last Page View | Jan 12 2009 7:36:32 pm | |||||||||||||
| Visit Length | 2 minutes 10 seconds | |||||||||||||
| Page Views | 1 | |||||||||||||
| Referring URL | http://www.google.co…keywords&pws=0&gl=US | |||||||||||||
| Search Engine | google.com | |||||||||||||
| Search Words | how to steal your competitor keywords | |||||||||||||
| Visit Entry Page | http://seoroi.com/se…le-protecting-yours/ | |||||||||||||
| Visit Exit Page | http://seoroi.com/se…le-protecting-yours/ | |||||||||||||
| Out Click | RKG http://www.rimmkaufman.com/ |
(Facts)- PWS=0 means, in English, personalized search is turned off. We have a search engine savvy person here.
- GL=US means, in English, that this person is looking for the American search results – not stuff customized to Singapore. Also advanced SE usage.
- They were most likely looking for a particular post I wrote, since their keywords match the [non-generic] title very closely.
The last one in particular is really cool since I wrote it up, in part, almost a year ago along with 3 other new metrics you can find interesting! And perhaps as a bonus thing, the outclick to RKG suggests good taste in content!
If you pointed to the time spent on site, you could argue that’s helpful, but it’s less telling about the savviness/intent of a visitor. The other metrics I’ve pointed out are behaviour that correlates highly with quality visitors, which is not necessarily true of time on site (e.g. usability problems like my insite search, so-so archiving etc.).
Idea: If you can write a little script/filter for Google Analytics to track people visiting your site with these footprints (i.e. pws=0 gl=us but their ip is located elsewhere, and the search keywords are a post title), you could probably have some nice linkbait there.
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Tags: Analytics