Besides cloning expired sites (being sure to buy the rights to stay legal, of course; hat tip Stephan Spencer), Archive.org’s Wayback Machine has plenty of uses. Here are some I’ve considered. (more…)

Per Sitemeter’s blog:

“The most disconcerting initiative is the one being proposed by the FTC, which seeks to restrict ‘tracking activity.’ This means internet consumers can decline to allow you (and us) to track visit activity on your website. (more…)

I was out to meet a potential client this week, and after he showed me his list of specs for the proposal, I asked what he wanted to use the percentage of repeat visitors numbers for. How would it be actionable? I was applying the “So What?” test Avinash has taught me to use so effectively. The answer to the ‘percentage of repeat visitors’ vs ‘absolute number of repeat visitors’ question is after the fold. (more…)

Note: If you download this, I’d appreciate you Sphinning this (i.e. voting it up at Sphinn using the button on the left … would take just a moment.) The FAQ and functionality info is a little lower down.

Updates:
1. Version 2 is out now!
2. We’re over 1500 downloads as of September 8th.
3. Much thanks to Chris Balicki of Web Systems for having his dev lend a hand :).

Download Internal Link Building now!

I’m really excited to release my first plugin for Wordpress, named Internal Link Building. What it does is give you an admin panel to assign keywords to given destination URLs. The point being that your website will link within itself a la Wikipedia - every (more…)

Just chatting with a friend at a enterprise level analytics job. Google’s new AdPlanner tool reports that all of their monthly traffic is equivalent to their monthly Google search referrals… “Google @ world all your traffic are belong to us” sent 1 minute ago from twhirl.

Aaron Wall claimed, in Strategic Content Based Link Building, that you could gain $10,000 worth of links with two days of work. That’s a lot of hyperbole, which goes back to how I didn’t make 3K in a week. My 3K post and my criticism in the comments on Aaron’s post is at the heart of this post’s idea: (more…)

The answer came to me while reading up on advertising. Studies show it takes a certain frequency - most people place it around 7 times - for an ad and its message to be remembered. It would obviously be silly to just credit the last impression for finally getting the target consumer to get the advertiser’s point when the other 6 clearly were part of the process. Yet that’s a question many pro marketers have!

“Do we credit the first click or the last click for this conversion?”

(more…)

Some of you might have noticed that I recently picked up Ice.com and Diamond.com as clients. Well, for any of you interested in working with me and with the other great people here, I have good news: Ice.com’s recruiting SEO experts, SEM specialists, analytics smartiepants, and web developers / coders / programmers (particularly if you’ve done ecommerce work before)! If you’re looking for a job in search marketing and/or analytics, write to Shmuel at ice, or send me your cv/cover letter and I’ll forward them.

Update: In response to some questions - the work requires people to be in Montreal, Canada. There may be monetary assistance for you to move (emphasis on may because I don’t know), but the bottom line is that Ice.com wants people working in their physical offices. As to the job being full/part-time, I’ll ask and update. I’d lean towards saying it’s full time work though.

In addition, (more…)