Comments on: Bring Your Pages This Way, to the Supplemental Index Egress

By: 5 Things MSN Must Do To Gain Search Share

5 Things MSN Must Do To Gain Search Share — Fri, 30 Jan 2009 17:42:39 +0000

[...] Ng taking a picture at SES San Jose 07, courtesy of Tamar Weinberg’s ever useful Flickr photostream. The next idea is [...]

By: Gabriel Goldenberg

Gabriel Goldenberg — Sun, 06 Jan 2008 00:27:30 +0000

Thanks for sharing your sources Paul. I’ll certainly keep those in mind for my own projects .

By: Paul Dillinger

Paul Dillinger — Sat, 05 Jan 2008 00:19:59 +0000

Nice article! I run a dofollow blog, so it gave me a nice source for others who do the same. Also for free press release sites I found the prlog.org got the most click through but prleap.com was free and gave the strongest links (very few linked pages on that actual article). Cheers!

By: Gabriel Goldenberg

Gabriel Goldenberg — Thu, 03 Jan 2008 21:27:06 +0000

Yeah, it seems they’ve figured out a way to fold the supplemental index back into the regular one without compromising on computer resources. At least, that’s what I understood from their post.

We’re completely in agreement on getting the deeplinks, and I wanted to thankyou for sharing your tips back then.

By: Lorisa

Lorisa — Thu, 03 Jan 2008 14:43:58 +0000

Great article, Gab! Thanks for the mention and the links.

I also read about the (supposed) demise of the supplemental index, but I still think it’s important to get links to product pages and other deeper pages in an e-commerce site. Here are some reasons:

1. Links to product pages may bring targeted traffic; people who wouldn’t have visited your homepage or blog might be interested in a specific item if it meets their need;

2. Getting links to 2nd- or 3rd-tier pages insures that they will be crawled and indexed by all the search engines;

3. Since these are links that you control, you can choose anchor text for the link that helps you rank better for long tail searches;

4. The more links you have to your site overall, the better, right?

Thanks for the great ideas!

By: Dave

Dave — Fri, 21 Dec 2007 21:35:22 +0000

Tough keeping up with Google! Great article, but of course less than week after you wrote this, Google changed the game and wrote this:
http://googlewebmastercentral.blogspot.com/2007/12/ultimate-fate-of-supplemental-results.html