Comments on: Does The Second Link From A Page Pass Value? – SEO FAQ

By: Gabriel Goldenberg

Gabriel Goldenberg — Tue, 24 Mar 2009 20:55:35 +0000

Fascinating insights there Branko, and thanks for sharing your research!

The second point is exactly as I said. The context is just that the links all come from one page (i.e. the links to the various pages that are now being consolidated).

You make a fair point about 301s, which may affect the value.

By: Neyne

Neyne — Tue, 24 Mar 2009 12:51:48 +0000

Oh, what i meant is that the first link IS passing anchor text relevance, despite the fact that it is nofollowed, while the second link is not passing anchor text relevance.

By: Neyne

Neyne — Tue, 24 Mar 2009 12:43:38 +0000

How did i miss this one ? Probably because it didn’t send enough visitors to my site ))

I’m not sure I get the second point. The fact that you are consolidating a lot of pages into one means that you will be getting a lot of links that used to point to different pages to this one single page. So how is that similar to the situation where you have two links from one page pointing to the same target page ?

Another thing is that you are talking 301s here. A whole different animal than straightforward links.

BTW, my two-link test is still up and running and the second link is still not passing anchor text relevance to the target page, despite the fact that the first link has been nofollowed for months now. This has brought up a whole bunch of other questions, mainly about the situations in which google will ignore their usual practice of indexing/ranking and behave in a way that contradicts what we think we know about the way it usually behaves. Tests running, will write )

By: Editor’s Picks: March 16-20, 2009 | Search Marketing Standard

Editor’s Picks: March 16-20, 2009 | Search Marketing Standard — Mon, 23 Mar 2009 13:16:39 +0000

[...] Does the second link from a page boost ranking? That’s the question Gabriel Goldenberg takes up in his post at SEO ROI. [...]

By: » Do Similar Links On The Same Page Pass Juice? Search Engine Optimization Journal - Search Optimization Blog

Sat, 21 Mar 2009 22:13:43 +0000

[...] Goldenberg pontificated on this question on his blog. He gives two answers, but the first one is suspect. He writes: That makes sense, since all else [...]

By: Gabriel Goldenberg

Gabriel Goldenberg — Thu, 19 Mar 2009 22:38:13 +0000

Michael, I’m flattered to see you here, and thanks for sharing your thoughts.

The possibility that this is a trust-threshold thing makes a lot of sense, and would be a possible problem. SEOROI.com is also pretty trusted, so I can try and test it vs David’s test on a new domain, and see what comes of it.

We do put a lot of emphasis on links, you’re right. But if you see my posts on brand building and the evolution of link buying in 2009, you’ll see that I also look at bigger picture considerations like demographics and traffic .

Thanks again for sharing your knowledge – I’m looking forward to more!

By: Gabriel Goldenberg

Gabriel Goldenberg — Thu, 19 Mar 2009 22:35:38 +0000

David, that would be awesome – and great linkbait for you, I’m sure . Please let me know when the results are in!

By: SearchCap: The Day In Search, March 19, 2009

SearchCap: The Day In Search, March 19, 2009 — Thu, 19 Mar 2009 21:35:00 +0000

[...] Does The Second Link From A Page Pass Value? - SEO FAQ, seoroi.com [...]

By: Michael Martinez

Michael Martinez — Thu, 19 Mar 2009 17:22:07 +0000

You probably won’t get the second link to pass value unless you use a well-established, trusted site to do the test.

I believe (and other people have suggested or implied) that I was able to get a second link to pass value because I used my own personal site (Xenite.Org) for the test. Xenite has been around since 1997 and is a trusted domain with lots of history and link reputation.

Personally, I don’t recommend that people try to use double-linking. The SEO community puts way too much value on links and needs to look at other aspects of optimization.

By: Lindop

Lindop — Thu, 19 Mar 2009 10:02:48 +0000

I remember Rand talking about this, and I think it’s test time Gab.

I’ll let you know the results!